Like most of us, I am relentlessly hounded by salespeople. So I make the best of it and keep my eye out for any good ones so that I can offer them a position at my main business where they stand to make a lot more money.
What I find is nearly all salespeople give up right at the moment of breakthrough. I’m serious. Specifically I mean salepeople who are prospecting and selling over the internet and phone (not in person).
Why? Because the normal form of rejection is silence. If a prospect isn’t interested, they won’t reply, period. Delete that voicemail, trash that email message, next, not interested.
I’m by no means an expert at sales (other than being a very lacklustre telemarketer back in my early days), but I strongly suspect that the first goal toward creating a dialog that can result in a lead which could be converted into a sale would be to:
GET A RESPONSE.
(full post...
Sales #FAILS: How salespeople often snatch defeat from the jaws of victory. | The AntiGuru )
What I find is nearly all salespeople give up right at the moment of breakthrough. I’m serious. Specifically I mean salepeople who are prospecting and selling over the internet and phone (not in person).
Why? Because the normal form of rejection is silence. If a prospect isn’t interested, they won’t reply, period. Delete that voicemail, trash that email message, next, not interested.
I’m by no means an expert at sales (other than being a very lacklustre telemarketer back in my early days), but I strongly suspect that the first goal toward creating a dialog that can result in a lead which could be converted into a sale would be to:
GET A RESPONSE.
(full post...
Sales #FAILS: How salespeople often snatch defeat from the jaws of victory. | The AntiGuru )
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