Here's a nice detailed interview with (Sir) Richard Branson outlining his approach through all his business startups from his record label to airlines to now space travel.
Excellent insights for anyone wanting to start a business. Especially his strategy for toppling the giants in a market and how his ideas were all strongly rejected when he started out.
Worth a watch:
http://www.joepolish.com/richardbranson/
Excellent insights for anyone wanting to start a business. Especially his strategy for toppling the giants in a market and how his ideas were all strongly rejected when he started out.
Worth a watch:
http://www.joepolish.com/richardbranson/
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