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Brand launch - Group infiltration

Marketing, social media, advertising


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Dec 31, 2022
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What’s up fastlaners!

So I’m launching a brand in a niche I know well, and believe my initial product Idea could do very well. (We shall see).

I do have a question…

My idea was to start with initial sales through fb ads, and start growing the brand my developing my product and documenting the process to an audience.. my question is..

Do you think using existing groups and let them know of the brand and leave it at that for launch, or do you think creating a brand new insta and start posting content related to the niche?

I’m still awaiting initial samples from china, but wanted to guage what you guys thought would be a great next step before producing testing and quality testing can be carried out.

I was thinking the insta would be great, but without having any products to show, I’m wondering what content would be usable. I could use generic stuff around the niche but don’t think that would be very powerful.
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