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- Feb 9, 2018
- 73
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So now B&M stores in my country(India) have started feeling the heat from online players like Amazon and Flipkart. Most of them are unwilling to change and are content to grumble.
How do I add value to the customer's lives? As it stands, customers go online to shop(especially for cameras and phones etc.) because it is so much more convenient. We only have B&M stores as of now.
Is omnichanneling the only way? Or are there other ways to add value? I'm new to the business so I'm still learning. Just wanted to gather some ideas for a possible direction as in a few months' time I'll be given a specific brand(for example, Samsung) to manage for our showrooms.
Edit: I guess the more pertinent question (to take away the action-faking aspect) is - how do I create more sales for my store in a better way than purely online sites?
How do I add value to the customer's lives? As it stands, customers go online to shop(especially for cameras and phones etc.) because it is so much more convenient. We only have B&M stores as of now.
Is omnichanneling the only way? Or are there other ways to add value? I'm new to the business so I'm still learning. Just wanted to gather some ideas for a possible direction as in a few months' time I'll be given a specific brand(for example, Samsung) to manage for our showrooms.
Edit: I guess the more pertinent question (to take away the action-faking aspect) is - how do I create more sales for my store in a better way than purely online sites?
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