Read Millionaire Fastlane
- Apr 12, 2014
It is nothing new but I have not seen anyone in my country doing anything similar. The idea is B2B lead generation for microfinance institutions through cold calling. I identify some businesses which are most likely to take/need loans. I gather their numbers and call them to find out about whether they take loans, how much they take on average, how often they take these loans, and at what interest rate they get these loans. I then take this information and with their permission I sell the information to a microfinance institution that I know can definitely beat the current interest rate the business gets. I price the lead information based on how much they take and how often they take it. Eventually I plan to expand to other B2B fields.