The power of brands.
It makes me think about Kylie Jenner to some extend. Although in her case, she lied.
View: https://www.youtube.com/watch?v=QTLagMLPJdU&t=1s
I think we should be cautious with this. I don't think Gymshark
delivers the value it is worth, unlike other expensive brands like Apple, for example. Sure, you're paying 1000$ for a phone, but that phone can do stuff. In the case of clothing (gymclothes!!), structuring the value of the company on the brand alone...mmhhh. Ok, maybe I shouldn't compare phone companies to clothing, or maybe I should, because it shows how overpriced it is.
When I was a kid, G-Star, Bikkemberg, Abercrombie were brands that had built their fortune on branding and reputation. Today, they're all dead and their shops are empty.
So, I'm not sure. Fashion evolves. I don't think I would have had invested, had I had the chance to.
But I'm gonna stop hating. They worked, they made money, they didn't break the law, so they deserve all the respect they can get.