When MJ was running limos.com, he would only get paid if he got the limo service companies more leads. More leads = More revenue. No leads = No revenue. The beauty of the model is that the limo companies have no risk. They would not have to pay MJ unless MJ sent them leads.How can you sell something that you do not have, or even know if you can get it?
I would go directly to whoever you are wanting to generate leads for and do the same strategy. They don't pay you unless you give them leads. Once you have companies lined up ready to service your leads, then you can generate leads and actually fulfill the leads.