Hi all, I haven't been here in a while due to [insert excuses here]. Unfortunately I've wasted a lot of time on developing what should have been an MVP, but I'm a perfectionist and spent a ton of time and money developing a potential SaaS platform. To be honest, I don't have any hard evidence that there is a need for it other than talking to potential customers and scrounging around on reddit and Yelp for similar type platforms and reading the reviews for opportunities to skew value and solve some pain points.
My site is a mix of a social network, job board for seekers and hiring managers, and project management tool (related to my target market's industry). I'm finally ready to start trying to attract users, but I got next to zero conversions on my landing page, which I'm hoping was a result of my mediocre copywriting and Google ads strategy. So I have zero users, although I can gather one or two of my friends (who aren't really a part of this industry, but at least there would be two profiles). Like most platforms of this nature, it depends on network effects. If I manage to get a sign up, the user will be entering a ghost town. Obviously to build a community and hire people/find jobs, there needs to be a sufficient number of people to engage with. I have about 100 Instagram followers on my page that will probably get an alert when I post since it's been so long.
I'm not sure what I'll do next, but right now I'm thinking about trying to get at least 10-20 members onboarded (free registration) organically through real life connections and my Instagram page. After I manage to do that, I would then launch a targeted ad blitz on reddit, Facebook, and Google to just keep trying to get sign ups and hope that the slow expansion of the community will start the embers of engagement. Of course, the potential is there for me to get nothing but white gumballs but I'm hoping I'll at least get some kind of echoes and meowing going on. I have a contact form on the homepage and in the footer to allow users to send feedback, but really I'm just terrified that nobody will have any use for it or people will just say "there's already [similar site] though". At this point I just want to shove it out there and find out one way or another, but I at least want to be somewhat smart about it so I don't throw in the towel too soon if I don't get visitors.
My site is a mix of a social network, job board for seekers and hiring managers, and project management tool (related to my target market's industry). I'm finally ready to start trying to attract users, but I got next to zero conversions on my landing page, which I'm hoping was a result of my mediocre copywriting and Google ads strategy. So I have zero users, although I can gather one or two of my friends (who aren't really a part of this industry, but at least there would be two profiles). Like most platforms of this nature, it depends on network effects. If I manage to get a sign up, the user will be entering a ghost town. Obviously to build a community and hire people/find jobs, there needs to be a sufficient number of people to engage with. I have about 100 Instagram followers on my page that will probably get an alert when I post since it's been so long.
I'm not sure what I'll do next, but right now I'm thinking about trying to get at least 10-20 members onboarded (free registration) organically through real life connections and my Instagram page. After I manage to do that, I would then launch a targeted ad blitz on reddit, Facebook, and Google to just keep trying to get sign ups and hope that the slow expansion of the community will start the embers of engagement. Of course, the potential is there for me to get nothing but white gumballs but I'm hoping I'll at least get some kind of echoes and meowing going on. I have a contact form on the homepage and in the footer to allow users to send feedback, but really I'm just terrified that nobody will have any use for it or people will just say "there's already [similar site] though". At this point I just want to shove it out there and find out one way or another, but I at least want to be somewhat smart about it so I don't throw in the towel too soon if I don't get visitors.
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