The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Question About Facebook Ads

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

404profound

Platinum Contributor
I've Read UNSCRIPTED
Speedway Pass
Aug 27, 2017
1,499
3,013
772
Desert of Desertion
Hey all,

I have launched my first FB ad to drum up some excitement / awareness of my coming SaaS product. For those who have some experience with this, what kind of engagement rates do you look for? My current metric is one post like for every five people reached, or about 20%. Is this good, bad, somewhere in-between?

Thanks in advance for any insights.

- Cheers
 

Don't like ads? Remove them while supporting the forum. Subscribe.

SYK

Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Mar 24, 2014
344
779
298
You need a more strategic goal/approach than simply ‘drum up excitement’. If one in five people like your post, how will that ultimately help when you launch your SAAS product? Will they remember that like they gave weeks/months ago by the time your product is live?

Use engagement to gather data. Eg use video to track % people watch then build retargeting/lookalike audiences based on, say, people who have watched +75%. Voila! Now you have a zeroed in audience to target. Either immediately to capture leads or when you launch and run conversion campaigns.

On lead capture... why not do that now? Rather than chasing likes, round up some prelaunch emails. If you’re running a prelaunch engagement campaign, connect it with a more tangible outcome: building a launch list.

I always use engagement in conjunction with lead/conversion campaigns. Engagement to zero in on demographics/build targeted audiences and add social proof (likes, views, shares) to your ad creative, then lead and conversion ads alongside these using this data/social proof.

Hope that helps some.
 

404profound

Platinum Contributor
I've Read UNSCRIPTED
Speedway Pass
Aug 27, 2017
1,499
3,013
772
Desert of Desertion
You need a more strategic goal/approach than simply ‘drum up excitement’. If one in five people like your post, how will that ultimately help when you launch your SAAS product? Will they remember that like they gave weeks/months ago by the time your product is live?

Use engagement to gather data. Eg use video to track % people watch then build retargeting/lookalike audiences based on, say, people who have watched +75%. Voila! Now you have a zeroed in audience to target. Either immediately to capture leads or when you launch and run conversion campaigns.

On lead capture... why not do that now? Rather than chasing likes, round up some prelaunch emails. If you’re running a prelaunch engagement campaign, connect it with a more tangible outcome: building a launch list.

I always use engagement in conjunction with lead/conversion campaigns. Engagement to zero in on demographics/build targeted audiences and add social proof (likes, views, shares) to your ad creative, then lead and conversion ads alongside these using this data/social proof.

Hope that helps some.
Thanks a ton! I am simultaneously working on the email optin page. My intent was to invite people who engaged with the post to visit the page and join the community to get early access when we go live. I probably pulled the trigger too quick on the social media side, because now I just have a post floating in the abyss with no connected strategy.
 

Andy Black

Making a nuisance of himself on Twitter
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
11,799
47,241
4,306
Ireland
Thanks a ton! I am simultaneously working on the email optin page. My intent was to invite people who engaged with the post to visit the page and join the community to get early access when we go live. I probably pulled the trigger too quick on the social media side, because now I just have a post floating in the abyss with no connected strategy.
That’s ok. You’ve started.

Ha. I’ve 27 posts out there in the Instagram abyss with no connected strategy.


EDIT: “abyss” ... such a great word.
 

business_man

In Love With Marketing
Read Millionaire Fastlane
I've Read UNSCRIPTED
Nov 25, 2014
92
144
130
33
Hey all,

I have launched my first FB ad to drum up some excitement / awareness of my coming SaaS product. For those who have some experience with this, what kind of engagement rates do you look for? My current metric is one post like for every five people reached, or about 20%. Is this good, bad, somewhere in-between?

Thanks in advance for any insights.

- Cheers

Hey, congrats with that. I am not sure if you need to calculate like/engagement ratio. At least I never came across this need. Unless likes is your main goal. Engagement purpose in Facebook is that Facebook knows that people like your content and is more eager to show it to other people (cheaper reach, higher organic reach, which means cheaper too, haha). Plus it gives credentials if you have a lot of engagement on your post.

I would better recommend calculating conversions (it might be different in every step what you count as conversion), could be landing page visits, video views, particular step in your page visit (check out page, thank you page, etc).

I am not really a fan of Brand Awareness campaigns (if you focus on likes, it is exactly that), I understand the need of brand awareness, but it happens naturally when you do the conversion campaign.

*It does not mean that you don’t need to run reach or video view campaigns sometimes, but its better to understand what and why you are doing :)

It’s hard to advice something before seeing what you actually have right now :) but hope this can help you at least a little bit.

What is your SaaS? And what is your marketing strategy right now?
 

Sponsored Offers

  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
I thought I would post up the first video from the newest 2021 program content... Just a...
  • Sticky
MARKETPLACE Kill Bigger Incubator
I have not offered one of these in a while, but it looks like I have time to take on an...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Hi Andreas, It is per month, with the first month being half. This is a great question, I...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Hi Lex, I looked at several options including Kajabi and settled on the Divi theme on Wordpress...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Are you looking for a new, lesser-known but potentially very lucrative source of leads to your...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
The story is BASED UPON a true story. The details aren't entirely accurate or from a distinct...



Forum Sponsor

Grow an online business:
- Start immediately!
- Master business skills!
- 100+ Fastlane students enrolled!
Review & Details >

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom