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WEB/DIGITAL Pubmatic

Discussion in 'Business Models, Niches, Industries' started by John, Feb 15, 2008.

  1. John
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    John Contributor

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    In another thread, Andrew recommended www.pubmatic.com . If it does what it claims, it looks like something that will save our company a ton of time as well as possibly increase our revenue. We currently spend around an hour every day logging into various ad networks and copying the earnings and eCPMs from each network for each website into spreadsheets. We then use this information to manually evaluate the success of changes we make as we try to optimize our ad revenue, which takes up even more time. This is such a time consuming process that we've been considering hiring a new employee to take this over. Because of this Pubmatic looks very attractive to me!

    So, Andrew, or anyone else using Pubmatic, I hope you don't mind answering a few questions about it. :)

    How well does it work? Is it able to optimize your ad mix better than what you can do yourself?

    How does it pull performance information from the 3rd party ad networks? Do they have deals set up with each network, or do they just scrape the info from their sites?

    Which 3rd party networks does it work with?

    Is it possible to set up 3rd party networks that are not included in Pubmatic's list? If so, how is this done and how well does it work?

    How does it compare with other similar services such as Rubicon and Yieldbuild? With RightMedia?

    Thanks!
     

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