Providing Unique Service To Vets/Owners/Customers

[Mastercool]

Hello !

I'm a lurker who has read the book a few years ago and I'm interested in what members here think about in regards to a cost effective way to reach my target market.

Now, I'm not going to say specifically the product or service that I'm selling, but it's something that Vets and their practices need, as well as their customers.

The service I am selling has all the true elements of a fastlane business model, the only issues is it can be difficult to find customers in a cost effective matter.

Most of our existing customers are vet drs / customers who have pets who found us through an ad on Google.

We haven't tried cold calling yet but we are really considering it. Does anyone have any insight on this market or have any ideas ? Would really appreciate any input. Thanks.

 

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[ArnoldCopywriter]

Yes, there are numerous ways to promote your product/service to vets with a USP. (Unique Selling Proposition. )

But, without any clues to your product, it's difficult to get you a better answer.

Therefore, you could start by seeing what Vets are hanging out. Put out an oline survey. See what magazines they are reading. And forums.

As a direct response copywriter, it's easy to market a product fast without extra work. But the product has to be reviewed.

Hope it helps you.