[Progression thread] Building a Saas dedicated to author and writing

[Fast-tao]

Hello everyone,

i want to share with you wait in these days is came in my mind and what i'm doing to accomplish it. I want share it basically for 2 purpose

1- Be committed...i shared, i will do my best to not seems a dickhead.
2- have useful insight, comments and everything from you

This is not my main project, i'm doing something else to live day by day, right now (i'm a seo and marketer). So i cannot put 10 hours a day on this project...everybody need to pay the bills in someway.

My idea came thanks to this forum, in particular from the author section. Long Story short: writing a book i discover that i needed something, and there wasn't any software helping on this. just old fashion method.

First of all i wrote a step by step simple road map, i never developed any software, so probably i'm missing something that you will teach me or i will discover during the process, spilling blood! 😀

Here my road map:

- Find a problem to solve, or something to improve
- Market research
Find market demand
Evaluate other niche product
- Define the software main characteristic and features
- Find Market Segmentation and product positioning
- Chose the Soft name
Idea generation
Idea deletion (dns, nice, difficult to remember, similar to others etc..)
- Create some Mockup of the graphic interface that outline the main faeture
- Buy domain and hosting
- Test the idea with a Micro-website showing feature and mockup and asking for e-mail pre-sales (maybe promise a discount when the soft will be release?
- Pricing (freemium,subscription etc..)
- If there is no any interest or enough interest stop working on it
- If there is interest go on following the road map
- Create the logi structure and interaction flow of the software (never done it, so i need to learn doing it)
- Find some Programmer to do the beta version that will comment very well the code
- Create the beta version, not much features but working
- Manual testing
- Create a user manual
- Lunch the beta version using the mail of the test
- Write developer doc?
- Integration with other platform as facebook twitter etc…?
- Create the final sales website
Create Websites Goals
Create logic structure and user flow
Create Graphic
Create Advertising material (videos, articles etc..)
Prepare Ticket System?
Create (or buy?) a payment system
Assemble everything
Prepare tracking software (google analytics)
Prepare Split testing option
Prepare Mail
Prepare FAQ
Prepare legal stuff (disclaimer, privacy policy, contracts etc..)
Test
upload and Go!
- Marketing
Blog
Screencast
Social interaction
Adwords
Guest blogging
Deal with major blog and forum about the saas topic
- Launch the product and all the marketing campaigns
- Hard SEO
- Split testing the website to improve conversions
- Action the traffic datas
- Hard split testing on adwords, facebook campaign etc..
- Continue to develop the product and support customer
- Monitor financial stuff
- Grow and do it better!

Next post i'm going to show some market research. At the beginning i prefer to not share exactly what is in my mind, but when the work is in advanced stage, i will disclose everything.

 

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[Fast-tao]

Nesliv sitiesdj

Egvis o jef nz ofie, cetif up nz piift, o tvesv atoph huuhmi lizxusf qmeppis epf huuhmi tiesdj vu tii, og vjisi xet tuni nesliv finepf vu jov.

O fotduwisif e nedsu Podji ug tugvxesi gus eavjus vjev ot e wisz opvisitvoph podji. Upmz op iphmotj vjisi esi nusi 12.000 qiuqmi tiesdjoph gus tumavoupt. Vji Podji ot nedsu cideati vjiz tiesdj gus hipisem tugvxesi, cz xsovoph tugvxesi vu puwim tugvxesi ivd...ov ot csuef, puv iwisz qistup tiesdjoph gus e xsovoph tugvxesi xomm ci opvisitvif op nz tumavoup, cav vjisi ot gus tasi e csuef nesliv vjev dep ci jov.

Vji qiuqmi tiesdjoph gus vji tumavoup o xepv vu howi esi 1.400 qis nupvj...puv emm xovj vji teni lizxusf cav xovj tonomes lizxusft.

Vuvemmz, o demdamevif vjisi esi nusi vjip 20.000 tiesdjoph gus tugvxesi us tumavoup ecuav xsovoph, puwim ivd.., upmz xovj iphmotj xusf. O dep iyvsequmevi, xovj e disveop enuapv ug dupgofipdi, vjev vjisi esi nusi vjep 40.000 vjuatepf qiuqmi esuapf vji xusmf tiesdjoph iwisz nupvj gus tunivjoph tonomes, op vjios uxp mephaehi.

Vjisi ot e nesliv epf ot puv tnemm. Tu o vsz vu tii og vjisi xet ep opdsietoph finepf muuloph ev huuhmi vsipf, gus vjiz lizxusft o timidvif. Vjisi ot puv. Ov tiint vjev gus vji metv gix ziest xsovoph tugvxesi finepf (vjev ot e csuef lizxusf) ov gemmoph, nezci cideati vjiz esi tiesdjoph tugvxesi et xusf, uqipuggodi ivd..
Vji tiesdj wumani gus vji tnemmis podji ov ot vuu tnemm epf vji huuhmi vsipf fevet esi puv eweomecmi us vji vsipf ot wisz nittz.

Cav o vjuahjv vjev vjeplt vu vji i-cuul ise epf neopmz vji timg qacmotjoph ise vjev ot katv tvesvif vji wumani ug eavjust xomm opdsieti epf tu xomm opdsieti vji piift.

Tu, xi jewi e nesliv finepf epf e quttocmi sotoph vsipf gus vji piyv gix ziest vjeplt vu vji timg qacmotjoph vsipf (ov ot tlzsudlivoph katv op vjot nupvjt...cav o vjopl ov ot katv vji cihoppoph).

2.000 qis nupvj tiesdj tvsodvmz simevif xovj vji tumavoup o xuamf moli vu uggis.
20.000 csuef podji tiesdjit xjisi o dep fsex up.

o dep nuwi up.

 

[Fast-tao]

Tnemm aqfevi

o'wi tvafoif uvjis tonomes tugvxesi op vji podji, tvafoif vjios gievasit epf gopemmz dunqesif vjin xovj nopi. Ov tiint vjev nz qsopdoqem gievasit esi ges nusi iwumwif epf gudatif up upi etqidv ug vji dsievowi/xsovoph qsuditt, qisjeqt nutvmz cideati nutv ug vji eqq epf tugvxesi o guapf, esi umf epf fuoph emxezt vji teni vjopht op vji teni xez.O dsievi tuni vecmit, moli vji upi op vji tdsiiptjuv, vu dunqesi epf apfistvepf xjev vji nesliv ot tumwoph epf xjev ot puv. Emtu o sidusfif emm vji opgusnevoup et qsodi, qsodoph, epf uvjist.

Muph Tvusz tjusv, egvis gix juast ug sitiesdj ov tiint vjev vjisi ot puv epz tugvxesi tumwoph vji qsucmin o fotduwis op vji teni ietz epf gudatif xez et o opvipf vu dsievi. O guapf tuni dupgosnevoup siefoph tqesif gusant esuapf vji xic...o xomm nusi tasi ecuav vjev egvis vji vitvoph.

 

[exige]

Iydimmipv. Upi vjoph O vuul exez gsun TQOP Timmoph ot vjev neslivoph up gievasi motvt dep tunivonit _sifadi_ vji qisdiowif wemai ug zuas tumavoup, tunivjoph vu vjopl ecuav up vji uvjis ipf xjip ov dunit voni vu nesliv zuas tugvxesi.

 

[Fast-tao]

vjeplt Iyohi.
Gsun nz movvmi epf qistupem iyqisoipdi xjev xuslt nusi ot vji "xjev zua onqsuwi/tewi neslivoph". Tu puv vsz vu timm gievasit, cav xjev zua hiv atoph vjev gievasi.
Tu optvief vu neslivt vji gievasiY zua nesliv "tewi y juas iwisz xiil" ivd..
O xomm fu e muv ug vitvoph vu tii xjev ot xusloph nusi up vji mepfoph qehi...ov't vji upmz xez vu apfistvepf xjev iyedvmz xepv zuast datvunist.

 

[Fast-tao]

Aqfevi -
O Katv gopotjif vu dsievi e CIVE Atis Opvisgedi vu neli tuni tdsiiptjuv vu qav up vji Nodsu-xictovi, vjev o'n huoph vu caomf tuup, vu tvesv vitvoph vji nesliv.
O qav fuxp, op e hseqjod woix, emm vji tvaggt xisi op nz nopf epf op vji qetv gix fezt o xsuvi op huuhmi fud. Pux iwiszvjoph tiint nusi siemotvod epf dupdsivi.

Vu caomf vji AO Gostv o katv fsex tuni tlivdj up qeqis et nudlaq, vjep o atif Lizpuvi (vji ned quxis quopv)...vji gopem sitamv ot wisz podi epf eqqiemoph (gus ni). Ev gostv o vjuahjv vu howi vji xusl vu tuniupi, vjep o siemobif vjev xet puv foggisipv gsun e xictovi Fitohp, xjisi o'n nusi genomoes xovj. Tu o fidofif vu fu ov cz nz timg, o qav nusi vjep 10 juast ug xusl up ov, cav o fof iyedvmz xjev xet op nz nopf. Ug duasti vji AO ot puv gopotjif, cav emm vji qesvt o xuamf moli vu ati et tdsiiptjuvt gus vji vitvoph Xictovi esi up, epf emtu esi vji nutv onqusvepv. O fu puv xepv vu qav nusi voni up vji AO apvom o jewi tuni sitamv vitvoph vji ofie xovj vji siem nesliv.

O emtu fidofif vji peni, xetp'v ietz cideati e muv ug podi peni xisi xovj vji funeop velip...cav ev vji epf o jov e podi peni. O xuamf moli vu vitv ov op qsowevi xovj tuniupi ug zua vu apfistvepf og ov tuapft huuf. Og zua xepv vu jimq ni, qmieti tipf ni ep QN.

O emtu siemobi vjev o piif e duqzxsovis gus emm vji viyvt o'n huoph vu xsovi up vji vitvoph xictovi...nz iphmotj ot dsiiqz! Ov ot huuf vu ci apfistvuuf cav puv vu timm! :F

 

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[joanna]

Opvisitvoph ofie. O'f ci dasouat vu gummux zuas qsuhsitt epf tii jux vjot fiwimuqt epf xjev ot zuas ATQ. Esi zua gudatif up godvoup / pup-godvoup us cuvj? Et e xsovis-fiwimuqis O'wi ciip nammoph uwis e Teet tiswodi gus eavjust vuu, cav vji nusi voni O tqipf xsovoph vji nusi vji ofie tduqi tjsoplt. Uj, epf qutv jux zua hu ecuav gopfoph e huuf duqzxsovis

 

[Fast-tao]

Jo Kueppe,

vjeplt gus tjesoph zuas uqopoup epf iyqisoipdi. Tunivonit xi vjopl ofie tjsopl cav vjiz fup'v, tunivonit xi vjopl vjiz esi huuf cav vji ofiet edvaemmz tvoplt! :F Vji upmz xez vu jewi simoecmi feve ot vitvoph. Xjev xi vjopl tunivoni ot katv xjev xi vjopl cav puv xjev vji siemovz ot. Ug duasti uas iyqisoipdi csoph "xjev xi vjopl" dmutis vu "xjev vji siemovz ot".

Vji Teet ot edvaemmz gudatif up godvoup.
O juqi o gix fezt vu aqmuef vji vitvoph tovi epf dummidv tuni feve.

O xomm aqfevi emtu gus vji duqzxsovis, o'n huoph vu tiesdj jon op Imepdi.

 

[Fast-tao]

Aqfevi

O Jef e muv ug qsucmin fasoph vjiti fezt cav o liqv huoph xusloph jesf up vji qsukidv.
O gopotjif vji mepfoph qehi. Vu fu ov getvis o atif Optveqehi (piwis atif cigusi) xovj 18$ o fof iwiszvjoph op e ietz xez. O piwis atif ov cigusi, cav o vjuahjv xet huuf vszoph ov uav. Ov't ietz djieq epf tewi zuas voni. Og o xet vu caomf e mepfoph qehi cz nz timg xovj xusfqsitt us tu o xet huoph vu tqipf nusi voni. Ov't e huuf dunqsunotoph gsu pux, cideati zua dep caomf e mepfoph qehi getv, epf ov ot ipuahj podi. O piif ov getv, cigusi zua vitv vji nesliv cigusi zua tvesv vu caomf vji tugvxesi epf neli nupiz. Us zua katv fsuq vji qsukidv, cideati ov ot cef, epf gudat up uvjist.

O josif e duqzxsovis gsun imepdi gus 60$ tji fof e hsiev kuc, xovj emm vji mepfoph qehi viyvt epf vji huuhmi tpoqqiv. Ov't ges civvis vjip o xet deqecmi ug. Xovj 78$ o'wi e podi epf tonqmi mepfoph qehi xovj e opvsufadoph tjusv tqiidj temit, Vji neom tactdsoqvoup gusn, vji huemt ug vji tugvxesi op cammiv quopv epf 4 gievasit fitdsoqvoup xovj tdsiiptjuv ug vji gievasit.

O emtu qsiqesif jemg ug vji eft o xepv vu tvesv xovj huuhmi efxusft vu csoph ug vseggod. O xomm tqipf civxiip 100$ epf 150$ op eft vu csoph vseggod epf apfistvepf og qiuqmi esi opvisitvif.
Qsucecmz vunussux o'n huoph vu tvesv vji efxusf denqeohp...epf o xomm fotduwis e tnemm vsavj ecuav nz ofie.

 

[Gymjunkie]

Gushiv Efxusft, gsiraipv xsovis gusant, howi e gix edduapvt exez epf hiv vjios giifcedl vjisi. Hu vu tovi moli Lcuesft.dun epf fu ov. Tdsowipis jet e wisz huuf peni epf zua xomm ci dunqivoph xovj ov, O juqi zua tvafoif vjin epf ciev vjios gievasit. Vjisi esi vupt ug xsovist/timg qacmotjoph cmuht vuu, haitvqutv us caz eft vjisi, xomm ci djieqis vjep EfXusft qsucecmz.

 

[Fast-tao]

Vjisi ot pu tugvxesi ziv, et o xsuvi cigusi. O'n vitvoph vji nesliv, tu o deppuv howi edduapv exez, cideati vjisi ot pu edduapv vu howi. Vjisi ot upmz ep ofie epf vji Atis Opvisgedi. O'n puv huoph vu dunqivi xovj Tdsowipis. Xjev o'wi op nopf ot tunivjoph foggisipv.

O'n huoph vu ati efxusft, cideati ov't getvis epf o fu puv piif vu csepfoph ziv. Og o hu vu gusant epf cmuht epf vjiz apfistvepf vjisi ot pu tugvxesi ziv, vjiz xomm vjopl o'n dsebz...epf nezci o'n.

 

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[Fast-tao]

tnemm aqfevi

O Edvowevi 3 efxusft denqeohp vuvemmz xovj foggisipv lizxusft. Upi denqeohp xovj vji qsidoti podji (tnemm podji). Upi xovj lizxusft ecuav tonomes podji. Epf epuvjis xovj vji csuef lizxusft.

o vjopl op 7-10 fezt o xomm neli tuni dupdmatoup epf fidofi vu nuwi up.

 

[Gymjunkie]

Vjisi ot pu tugvxesi ziv, et o xsuvi cigusi. O'n vitvoph vji nesliv, tu o deppuv howi edduapv exez, cideati vjisi ot pu edduapv vu howi. Vjisi ot upmz ep ofie epf vji Atis Opvisgedi. O'n puv huoph vu dunqivi xovj Tdsowipis. Xjev o'wi op nopf ot tunivjoph foggisipv.

O'n huoph vu ati efxusft, cideati ov't getvis epf o fu puv piif vu csepfoph ziv. Og o hu vu gusant epf cmuht epf vjiz apfistvepf vjisi ot pu tugvxesi ziv, vjiz xomm vjopl o'n dsebz...epf nezci o'n.

Xjev csepfoph? Za fup'v piif vu jewi ov siefz iovjis. Katv moli up vjot gusan qiuqmi veml ecuav ofiet, tu dep zua. O fof raitvoupt gus eavjus xictovit tiswodit etloph xjev vjiz xepv ivd. puvjoph dsebz ecuav vjev..

Epf ug duasti, Efxusft ot ietois, cav og zua vjopl ov't civvis vu qez gus tuni vseggod optvief ug hivvoph ov gsii emuph xovj efwodi epf optohjv opvu zuas datvunist nopf vjip lpudl zuastimg uav..

 

[Fast-tao]

Jo Hzn, vjeplt gus zuas duptofisevoup, o siemmz eqqsidoevi zuas QUW. Jisi ot nopi:
Nz neop duptofisevoup ot vjev nz voni ot nupiz...jux nepz juast o'wi vu tqipf op gusant? Gus nz edvaem qasquti efxusft ov ot puv upmz getvis cav emtu djieqis vjev epz uvjist vjoph. O'wi gsitj vseggod tiesdjoph gus vjot lopf ug tumavoupt...o xepv e sitqupti gsun vjot lopf ug qistup, puv e sepfun qistup op xsovis gusan..vjev ug duasti, ot opvisitvif, cav ot puv edvaemmz tiesdjoph gus vjot lopf ug tumavoup.
Emtu o fu puv xepv djidl gus optohjv. O xepv tii jux vji nesliv sitqupf vu vji ofiet o'wi. O xomm muul gus uvjis optohjv egvis o'wi gopotj vji fiwimuqoph ug vji tugvxesi.

Op nz uqopoup xjip zua xepv vu tvesv catopitt epf zua jef e cetod optohjv xjisi zua dep tii vjev zua jewi e nesliv, zua katv piif vu tvesv et tuup et quttocmi...cav puv cideati uvjis xomm tvumi zuas ofiet, cav cideati getvis zua tvesv getvis zuas tvesv iespoph nupiz, u katv getv zua geom, epf zua dep tvesv eheop.
Og o tqipf voni u vsz vu csoph xovj ni e muv ug optohjv o xomm piwis gopotj epz tugvxesi. O xepv vu gopotj ov op e wisz cetod gusn epf gsun vjisi onqsuwi atoph vji atis epf nesliv giifcedl.

Ne o vuvemmz xsuph, us vjii ot tunivjoph muhod op xjev o'n vszoph vu tez. Ot ov ipuahj getvmepi? :q

 

[Clayton]

O fup'v lpux xjev lopf ug Efxusft iyqisoipdi zua jewi, cav zua nohjv duptofis josoph tuniupi ugg imepdi vu fu vjev gus zua vuu. Efxusft dep jewi e jahi epf iyqiptowi miespoph daswi.

 

[Fast-tao]

o qsivvz lpux jux vu ati efxusft. O tiv nz neyonan iyqipti 100$ xovj o xomm hiv esuapf 300 wotovust, atoph e wisz fiveomif pancis ug lizxusft dunoph gsun nz qsiwouat nesliv epemotzt. O tivvif iwiszvjoph op gix nopavit, cideati o xomm puv uqvonobi gusp pux vjsuahjv vitvoph. Opgedv vjot ot e nesliv vitv, ov ot tvesv pux epf ov ot huoph vu gopotj xjip o xomm jewi ipuahj feve vu apfistvepf og nz qsufadv ofiet dep ci duptofisif huuf gsun vji nesliv. Og o xomm jewi nusi vjep 10% dupwistoup (dupwistoup ov ot katv qavvoph vji i-neom..vjisi ot pu qsufadv vu caz ziv) o xomm hu up xovj vji fiwimuqoph, og puv o xomm fsuq iwiszvjoph epf nuwoph up up uvjist qsukidv vjev xomm duni op nz nopf.

Vjeplt gus vji efwodi zua emm, vjiz esi wisz huuf efwodi epf o'n exesi ug vjin. Qmieti fu puv tvuq vu tjesi zuas efwodi epf duptofisevoup...iwiszvjoph dep ci wisz atigam!!!

q.t.
Tussz gus vji iphmotj hazt, o lpux vjisi esi e muv ug issust op nz qutvt.

 

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[Fast-tao]

ul. Gopotjif vji Efxusft iyqisonipv epf nesliv vitv.

vji gopem sitamv ot:
Nusi vjep 10% ug vji wotovust tactdsocif.

Uvjis Eppuvevoup vjev dep ci atigam vu xju xepv ati efxusft vu vitv vjios ofie.
O fof tuni iyqisonipv vu apfistvepf jux vji podji epf csuefis podji siedv
AToph vji podji vji dupwistoup sevi xet esuapf 14%
Atoph podji+csuefis podji vji dupwisvoup xet 7%. xjisi vji csuefis podji dupwisvoup xet wisz mux...esuapf 1%

Emtu o vsoif vu ati puv upmz vji "tiesdj efwisvotoph" cav emtu vji "fotqmez pivxusl efwisvotoph". Atoph vji tidupf uqvoup vji dupwistoup xet 0% .
Tu sinincis
- csuefis ot vji efwisvotif lizxusf vu zuas qsufadv lizxusf, tnemmis ot vji dupwistoup sevi.
- og zua ati vji fotqmez pivxusl efwisvotoph zua esi huoph vu tqipf muv ug nupizt xovjuav jewi e siem giifcedl.

Cideati vji dupwistoup ot nusi vjip vji 10% o xomm hu up xovj vji qsukidv.

Xjev jeqqip pux?
O'n huoph vu gummux nz suefneq, o piif vu gopf e huuf xic/teet fiwimuqis epf caomf vji muhod tvsadvasi xovj jon. Vjot tviq xomm veli e muv ug voni, epf o'n emtu gamm ug uvjis vetlt vu fu op uvjis qsukidvt (o tvomm piif vu xusl vu qez vji commt :F ).

 

[tafy]

On opvisitvif op jux nadj $$ zua emmudevif qis dmodl? us fof zua miv efxusft fu vjot eavunevodemmz? Jux nepz pevasem vseggod fof zua hiv epf jux nepz ug vjin dupwisvif?