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PR Company - Anyone Ever Use Them?

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GetShitDone

Bronze Contributor
Dec 20, 2012
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Vancouver, Sydney, London
A PR company is offering me the following in a package:

- Write a Press Release for me

- Distribute it to 450+ "premium branded" media sites including Fox, CW, AP News, MarketWatch, etc.

I do want more social proof for my brand and feel like PR would help. I do have a newsworthy angle.

They don't guarantee that I'll get articles (which makes sense I guess since not everything can be newsworthy), but does anyone have any thoughts/experience on using a company like this and if they work typically?
 

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Private Witt

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Read Millionaire Fastlane
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Feb 20, 2018
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Portland
I have no experience, but I've prepped for a PR campaign that I want to do in 2021 and narrowed it down to PR Wire, but I would provide the release. I have no expectations of getting press with mainstream outlets, would be nice, but will using for moves inside my specific industry. Good luck and update us if you go with the campaign.

I do know someone who hired a PR firm to do more advanced placements and it went incredibly well. His first article was picked up by Complex and than like another 50 just took that article and republished it than it blew up his YouTube channel. He ended up getting in the NY Times print. Not sure the budget he used but pretty sure it was 5 figure plus to get this done. Helps he has a platform that he paid celebs to come on and the cause and effect of the PR and some big names brought the press.
 

GetShitDone

Bronze Contributor
Dec 20, 2012
405
312
138
Vancouver, Sydney, London
I have no experience, but I've prepped for a PR campaign that I want to do in 2021 and narrowed it down to PR Wire, but I would provide the release. I have no expectations of getting press with mainstream outlets, would be nice, but will using for moves inside my specific industry. Good luck and update us if you go with the campaign.

I do know someone who hired a PR firm to do more advanced placements and it went incredibly well. His first article was picked up by Complex and than like another 50 just took that article and republished it than it blew up his YouTube channel. He ended up getting in the NY Times print. Not sure the budget he used but pretty sure it was 5 figure plus to get this done. Helps he has a platform that he paid celebs to come on and the cause and effect of the PR and some big names brought the press.
That makes sense. It seems like people who just do a PR Release with a bland/average angle don't really get anywhere worthwhile with it.

Whereas the newsworthy angles or creative angles (eg. leveraging influencers/celebs) like your friend did make for a huge result.

Will do.
 

Johnny boy

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May 9, 2017
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A PR company is offering me the following in a package:

- Write a Press Release for me

- Distribute it to 450+ "premium branded" media sites including Fox, CW, AP News, MarketWatch, etc.

I do want more social proof for my brand and feel like PR would help. I do have a newsworthy angle.

They don't guarantee that I'll get articles (which makes sense I guess since not everything can be newsworthy), but does anyone have any thoughts/experience on using a company like this and if they work typically?
Can you send me their info I'd like to look into it and possibly signup.
 

Kak

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I had a very expensive PR firm briefly. I didn’t like their spin. The rep thought she was God’s gift to public perception. I found it deceptive, but decided to trust her expertise for a while. Overall, she was a troublemaker.

Some good came out of it, but overal I’m not a fan. Obviously, this is just one case, but I rarely see even presidential press secretaries nailing the messaging the way I would want to.

@Johnny boy you can always use PRweb to do this type of stuff. Buy the best package.
 

Johnny boy

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I had a very expensive PR firm briefly. I didn’t like their spin. The rep thought she was God’s gift to public perception. I found it deceptive, but decided to trust her expertise for a while. Overall, she was a troublemaker.

Some good came out of it, but overal I’m not a fan. Obviously, this is just one case, but I rarely see even presidential press secretaries nailing the messaging the way I would want to.

@Johnny boy you can always use PRweb to do this type of stuff. Buy the best package.
Thank you, I'll look into it.

Currently listening to the podcast rn

IT IS TIME.. TO BUILD EPIC BUSINESSES businesses...businesses...businesses
IT IS TIME.. TO TACKLE EPIC GOALS goals... goals... goals..
IT IS TIME.. TO KILL BIGGER bigger...bigger...bigger...

love it :rofl:
 

Kak

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Thank you, I'll look into it.

Currently listening to the podcast rn

IT IS TIME.. TO BUILD EPIC BUSINESSES businesses...businesses...businesses
IT IS TIME.. TO TACKLE EPIC GOALS goals... goals... goals..
IT IS TIME.. TO KILL BIGGER bigger...bigger...bigger...

love it :rofl:
The audio gets way better and that intro changes brother! Thanks for checking it out!
 

Private Witt

Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Feb 20, 2018
320
545
247
Portland
That makes sense. It seems like people just do a PR Release with a bland/average angle don't really get anywhere worthwhile with it.

Whereas the newsworthy angles or creative angles (eg. leveraging influencers/celebs) like your friend did make for a huge result.

Will do.

Yah, I think bland/average gets buried, but at the same time don't really need to spend what my friend did, if like you said you have a worthy story, I'm sure it will go well and in the end what is it, like 500 to 1k to get it done? I priced PR Wire at 400ish with my submitted release, the best seemed to be Business Wire which is 1k+, when I inquired they did a full background check on me as they have standards.

The funny thing is, after looking at all those PR sites, I get targeted here on the FLF with ads and it was a PR Wire ad here that brought me to them.


Thank you, I'll look into it.

Currently listening to the podcast rn

IT IS TIME.. TO BUILD EPIC BUSINESSES businesses...businesses...businesses
IT IS TIME.. TO TACKLE EPIC GOALS goals... goals... goals..
IT IS TIME.. TO KILL BIGGER bigger...bigger...bigger...

love it :rofl:

I frigging love the intro too, makes me want to do a podcast and hire that voice guy. Listened to the first episode, enjoyed the starting own flooring company story, great stuff!
 

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