User Power
Value/Post Ratio
213%
- May 23, 2014
- 767
- 1,635
I have a SaaS/Device in the medical industry. Doctors are strange creatures and it takes effort to get their attention. The same goes for most of the medical field.
If not you have saved a ton of time and money from building something people don't care about.
If you play your cards right you might even get investors out of the meeting.
- Get a list of 100+ medical professionals in your area that would be end-users of the product.
- Contact them multichannel/ Email, LinkedIn, Phone inviting them to a happy hour event. Let them know you aren't selling anything but that you would like to get feedback on the prototype. Let them know there are 30 seats for the happy hour. Doctors love exclusivity as they are catered to constantly.
- Go to a bar or restaurant and reserve a private room for the event let them know you have 30 people coming and you want to do drinks and happy hour. This should set you back around $1,000-$3,000.
- Do a presentation on the prototype/solution. Keep it light. Medical professionals get sold to by medical device and pharma reps constantly.
- Give out a quiz with their names pre-filled. Yes/No and multiple questions replies, or rank from 1-10.
- Thank everyone for coming, end it and mingle.
- Take the quizzes and aggregate the score of each question by the rank you gave it. Example. X product would do Y allowing Z. What would you rate the importance of this? If a certain feature got high rankings, follow up on that. It does no good to go after features they don't care about.
If not you have saved a ton of time and money from building something people don't care about.
If you play your cards right you might even get investors out of the meeting.