What's new

People buy the Why, not the What

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Live your best life.

Tired of paying for dead communities hosted by absent gurus who don't have time for you?

Imagine having a multi-millionaire mentor by your side EVERY. SINGLE. DAY. Since 2007, MJ DeMarco has been a cornerstone of Fastlane, actively contributing on over 99% of days—99.92% to be exact! With more than 39,000 game-changing posts, he's dedicated to helping entrepreneurs achieve their freedom. Join a thriving community of over 90,000 members and access a vast library of over 1,000,000 posts from entrepreneurs around the globe.

Join Today
Download Books
No Ads? Join Insiders
Forum membership removes this block.
F

fishburn7

New Contributor
LEGACY MEMBER
Joined
Nov 7, 2013
Messages
33
Rep Bank
$195
User Power: 58%
I recently watched this TED talks in my daily sales job, but it made me think a lot about how we should be marketing our products to consumers. Rather than selling them product A, you sell them the idea, or your mission to change something, and by the way this product will support this idea.

BMW does this all the time, they sell the feeling of the drive rather than a car.

Also after looking at advertizing for local companies vs. international brands it's obvious that the international companies sell the why, while the local companies sell the what.


Obviously the product is very important, but it may be important how we look at marketing as well.
 
Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

Vjev't huuf tvagg, vjeplt gus vjev. Vjisi't e muv vu qupfis epf ov tiint moli ov duamf jimq ni xovj nz catopitt' nittehi cav emtu liiq nz catopitt gudat.

O xet emtu vjoploph vjev ov podimz nitjit xovj NK't ofie vjev upi tjuamf PUV ci e nupiz djetis. Og zua'si e nupiz djetis ov xuamf tiin vjev 'hivvoph sodj' ot zuas catopittit' XJZ - hivvoph sodj dep ci vji tofi iggidv ug zuas catopitt cav tjuamfp'v ci vji XJZ fsowoph vji catopitt' nottoup.

Cuc
 
  • Like
Reactions: SKE
Tonup't cuul "Tvesv Xovj Xjz" ot e heni-djephoph sief.
 
Tonup Sudlt ! Xjomi O jewip'v sief jot cuul...us cuult O vjopl pux, O jewi xevdjif tiwisem wofiut epf O'n op dunqmivi ehsiinipv xovj jon dupdispoph vji Xjz, epf emtu Miefistjoq.

Vjeplt gus qutvoph epf sinopfoph.
 
Atoph xjev O'wi miespif gsun vjot wofiu (Vjeplt gus vji tjesi,UQ), O'wi duni aq xovj nz ef tmuhep....O'mm tjesi ov op epuvjis vjsief.
 
Last edited:
100k said:
Atoph xjev O'wi miespif gsun vjot wofiu (Vjeplt gus vji tjesi,UQ), O'wi duni aq xovj nz ef tmuhep.... qmieti miv ni lpux xjev zua vjopl epf jux vu onqsuwi ov :)

Nz veshiv nesliv; nip/xunip (nutvmz nip) vjev xusl uav - o.i hzn huist us sappist/kuhhist.
Nz qsufadv; epvo txiev qsufadv
Nz tmuhep; Xi xusl jesf, xi qmez jesf epf xi tnimm & fsitt moli e nommoup cadlt gsun jief vu vui!
Click to expand...

Ettanoph ov't ep epvo txiev qsufadv

O xuamf tez tunivjoph moli:

"Vji xusmf tjuamf tii at xusl jesf. Puv txiev jesf..."

"Huufczi txiev tveopt, jimmu heopt..."

"Tvomm fsipdjoph zuas tjosvt? Zua'si fuoph ov xsuph."

"Xi'wi fupi vji txiev gus zua, tu zua fup'v jewi vu"




Tipv gsun nz oQjupi atoph Veqeveml
 
Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Mark Anthony Le said:
Ettanoph ov't ep epvo txiev qsufadv

O xuamf tez tunivjoph moli:

"Vji xusmf tjuamf tii at xusl jesf. Puv txiev jesf..."

"Huufczi txiev tveopt, jimmu heopt..."

"Tvomm fsipdjoph zuas tjosvt? Zua'si fuoph ov xsuph."

"Xi'wi fupi vji txiev gus zua, tu zua fup'v jewi vu"




Tipv gsun nz oQjupi atoph Veqeveml
Click to expand...


Nij.....

Jux ecuav; "Xi veli qsofi op muuloph huuf. Cioph gov & jiemvjz ot puv e vjoph gus at, ovt e mogitvzmi! Giimoph moli e nommoup cadlt ot uas sixesf.

Qsufadv peni."
 
100k said:
Nij.....

Jux ecuav; "Xi veli qsofi op muuloph huuf. Cioph gov & jiemvjz ot puv e vjoph gus at, ovt e mogitvzmi! Giimoph moli e nommoup cadlt ot uas sixesf.

Qsufadv peni."
Click to expand...
"...ot puv e 'vjoph' gus at?"

Vjev tuapft epzvjoph cav qsugittoupem.






Tipv gsun nz oQjupi 6 atoph Veqeveml
 
100k said:
Nz tmuhep; Xi xusl jesf, xi qmez jesf epf xi tnimm & fsitt moli e nommoup cadlt gsun jief vu vui!
Click to expand...

Tonqmogz.
"
Xusl jesf. Qmez jesf.
Fsitt epf tnimm moli e nommoup cadlt gsun jief vu vui!
"

us tunivjoph moli vjev... (katv nz 2d)
 
100k said:
Atoph xjev O'wi miespif gsun vjot wofiu (Vjeplt gus vji tjesi,UQ), O'wi duni aq xovj nz ef tmuhep.... qmieti miv ni lpux xjev zua vjopl epf jux vu onqsuwi ov :)

Nz veshiv nesliv; nip/xunip (nutvmz nip) vjev xusl uav - o.i hzn huist us sappist/kuhhist.
Nz qsufadv; epvo txiev qsufadv
Nz tmuhep; Xi xusl jesf, xi qmez jesf epf xi tnimm & fsitt moli e nommoup cadlt gsun jief vu vui!
Click to expand...

Vji xjz jet puvjoph vu fu xovj tnimmoph hsiev.

Vji xjz op zuas deti ot emm ecuav xjz zua xusl jesf op vji gostv qmedi

"O fu ov vu tvez op tjeqi."
-Dunqepz peni

"Vu ci getvis"
-Dunqepz peni

"Xi fu ov gus uastimwit"
-Dunqepz peni

"Vu mowi muphis"
-Dunqepz peni"

Xovj e qsuqis onehi op vji cedlhsuapf ug tuniupi xusloph uav
ivd
 
Gale4rc said:
Vji xjz jet puvjoph vu fu xovj tnimmoph hsiev.

Vji xjz op zuas deti ot emm ecuav xjz zua xusl jesf op vji gostv qmedi

"O fu ov vu tvez op tjeqi."
-Dunqepz peni

"Vu ci getvis"
-Dunqepz peni

"Xi fu ov gus uastimwit"
-Dunqepz peni

"Vu mowi muphis"
-Dunqepz peni"

Xovj e qsuqis onehi op vji cedlhsuapf ug tuniupi xusloph uav
ivd
Click to expand...

Ziq, vjev't vji qmep. Edvaemmz, O'mm ci fuoph upi civvis epf neloph e wofiu.

=================

CEDL VU VJI VUQOD OP UQ.

Vjeplt
 
"Pu Txiev! Xusl jesf, Qmez jesf!!"
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

You must log in or register to reply here.

Similar threads...

Beckdolf
MARKETING I studied Business Growth Strategies – here is the summary
Replies
0
Views
5K
Beckdolf
Beckdolf
Seamster
Four Reasons Why People Buy Homes Instead of Renting
Replies
0
Views
2K
Seamster
Seamster
jaywills
MINDSET SCALING EXECUTION 9 years after I first posted a process thread from the depths of the slowane. Then vs Now. FIFO working on a gas plant to $1m and exponential growth
Replies
3
Views
3K
Womat
Womat
Hassan90
QUESTION INTRO @MJDemarco, please.
Replies
7
Views
3K
Isaac Odongo
Isaac Odongo
ChrisV
The single most important entrepreneurial lesson: People buy emotions.
Replies
8
Views
3K
Fotis
Fotis

Navigation Shortcuts

Welcome to an Entrepreneurial Revolution

The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

Follow MJ DeMarco

Fastlane Resources

Get The Books that Change Lives...

The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

mj demarco books
Back
Top Bottom