china
New Contributor
I've never seen this discussed on a business forum but I think it is worthy of discussion.
The fact is, a lot of entreprenuers are a lot older than their target audiences are. I'm not just talking about here. I'm talking about people like Clive Davis having something to do with picking out the next American Idol. Clive is practically a dinosaur. American Idols are, what? Around 21 years old or so?
Consumers are born very very young. You are probably about 6 when you know what toy you want. You probably are about 10 when you know what kind of clothes you want to wear. Girls are 13/14 when they start really knowing makeup, boys are probably the same age when they really sign up with sports teams. We pick our preferances at a very young age.
So, what age people are we targeting with our websites? Are we targeting the parents or the kids? Would it be better to target the kids? Is it better to target teenagers? Or is it better to target parents? What do advertisers prefer?
I'm just trying to stimulate some discussion here... There really isn't any one correct answer to these questions....
The fact is, a lot of entreprenuers are a lot older than their target audiences are. I'm not just talking about here. I'm talking about people like Clive Davis having something to do with picking out the next American Idol. Clive is practically a dinosaur. American Idols are, what? Around 21 years old or so?
Consumers are born very very young. You are probably about 6 when you know what toy you want. You probably are about 10 when you know what kind of clothes you want to wear. Girls are 13/14 when they start really knowing makeup, boys are probably the same age when they really sign up with sports teams. We pick our preferances at a very young age.
So, what age people are we targeting with our websites? Are we targeting the parents or the kids? Would it be better to target the kids? Is it better to target teenagers? Or is it better to target parents? What do advertisers prefer?
I'm just trying to stimulate some discussion here... There really isn't any one correct answer to these questions....
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