What's new

Order of Operations: Insurance, Purchasing, Marketing, and Selling

A detailed account of a Fastlane process...

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Live your best life.

Tired of paying for dead communities hosted by absent gurus who don't have time for you?

Imagine having a multi-millionaire mentor by your side EVERY. SINGLE. DAY. Since 2007, MJ DeMarco has been a cornerstone of Fastlane, actively contributing on over 99% of days—99.92% to be exact! With more than 39,000 game-changing posts, he's dedicated to helping entrepreneurs achieve their freedom. Join a thriving community of over 90,000 members and access a vast library of over 1,000,000 posts from entrepreneurs around the globe.

Forum membership removes this block.

AppleCider

New Contributor
Read Fastlane!
Joined
Nov 27, 2022
Messages
6
Rep Bank
$75
User Power: 83%
Hello everyone,

I would like to bring to market a cleaning product. Due to its nature, I would like to purchase product liability insurance for it. I would like to discuss the most reasonable order of operations with regard to purchasing the product, insuring it, marketing it, and selling it. With the support of what I've read on this forum and other resources, I've come up with the following routes:

Route 1:
1. Purchase product liability insurance
2. Purchase the product
3. Market and sell the product

Considerations: Some insurance companies require a yearly payment. Consequently, whether or not I sell any product, I have spent that amount of money. I understand there is always risk involved, so this is reasonable. However, if there is a way I can avoid it, I would like to. I would also have product purchased without knowing for certain that it will sell. Again, an understandable risk.

Route 2:
1. Find a way to market the product and gather information on how successful it would be without yet having physical product to sell.
2. Route 1

Considerations: This seems like the "smart" way to do it; however, I do not know how I would go about this. I've read suggestions to start selling product without having it on hand, and when they get to the checkout page, say something to the extent of, "Sorry, we're out of stock. Please enjoy X% when it's back in stock due to the inconvenience". This seems a bit sleazy, but maybe I'm just naive and it's a great way to go about it.

Are there any other considerations I've missed? Are my order of operations completely messed up? Are there better ways? I've discovered that on this journey, "not knowing" is not as big of an issue as "not knowing what you don't know". I'm definitely in the latter.

I appreciate all of the input you may have, and look forward to discussing this with you
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

Back
Top Bottom