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Online Course Pricing ?

Idea threads

justrob

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Hey Everyone,

I have 1200 subscribers on my YouTube channel. It is a channel about how to heal from Long Covid, something I had and learned to heal from. I also have a newsletter with 111 people on it. I ran a bootcamp a few months back for a month and charged 150 bucks and 8 people signed up for it within a week. Demand is there. People have been asking about creating a course to help more.
Some courses already exist out there ranging from $150-750. Most of these courses are boring and outdated. I have a different style of speaking and communicating through video that I believe many resonate with. I'm from NYC and I'm just real, which now in our days people appreciate.
My expectation is that this isn't a business that will get me on to the fastlane, it's more about experimenting. I realized that people that who have made it on the fastlane all had many failures. They had small business experimenting, pulling the lever for the gumball machine.

I wanted to know if you guys have tips or advice about pricing. I hear more is better but I am truly balancing trying to make it affordable for many, providing them value, and see how this experiment goes (seeing what the problems are). I would like to make some value vouchers if possible but it's not the primary goal for this experiment.
Any insight on pricing would be great. Thank you guys.
 
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Fox

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If you have a small audience then aim for the max you can charge.

No point charging $100 and you get 22 people a month... you have no business.

So charge an amount (and make a program) that only requires a few people a month to hit your goals.

Think $8k, not $150. And create the value to match.
 

justrob

Contributor
Read Fastlane!
Read Unscripted!
User Power
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May 11, 2024
16
22
If you have a small audience then aim for the max you can charge.

No point charging $100 and you get 22 people a month... you have no business.

So charge an amount (and make a program) that only requires a few people a month to hit your goals.

Think $8k, not $150. And create the value to match.
Thank you! Appreciate the words of wisdom
 
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