The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

One Or Multiple Product Type?

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

HugoMoreno

Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Jan 7, 2014
330
596
255
Fresno,CA
hello, as I’m working out my master plan for my niche canvas art Shopify Store...I ran into a problem...

Do I sell one type of product ? (just canvas art)

Or do i sell other type of products my audience would like as well ? (IE statues, and other home decor)

example of a one product type store is ikonick - just sells canvas art & it’s an 8 figure company

example of a multiple product type store is black rifle coffee - main product is coffee but they sell apparel , mugs, etc

What would you choose? And why? And why wouldn’t you choose the other type?

thank you for your input in advance
 

Don't like ads? Remove them while supporting the forum. Subscribe.

sparechange

Platinum Contributor
Speedway Pass
Nov 11, 2016
2,805
4,289
1,020
Canada (Vancouver)
''sell'' what is that? Why do you need to sell? We don't sell, we provide value and people beat a path to our door to give us money.

Don't ask us, engage with your market place and give them what they want, don't ''sell'' them stuff.
 

HugoMoreno

Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Jan 7, 2014
330
596
255
Fresno,CA
''sell'' what is that? Why do you need to sell? We don't sell, we provide value and people beat a path to our door to give us money.

Don't ask us, engage with your market place and give them what they want, don't ''sell'' them stuff.

anytime you exchange a good for money, you’re selling

so yes my Shopify Store will be selling paintings (exchanging paintings for money)

my question is...is it better to focus on just one product type and be known for just that or have many complimentary Products my audience would enjoy

what are the pros and cons of going with one strategy over the other
 

sparechange

Platinum Contributor
Speedway Pass
Nov 11, 2016
2,805
4,289
1,020
Canada (Vancouver)
anytime you exchange a good for money, you’re selling

so yes my Shopify Store will be selling paintings (exchanging paintings for money)

my question is...is it better to focus on just one product type and be known for just that or have many complimentary Products my audience would enjoy

what are the pros and cons of going with one strategy over the other

Why not ''sell'' them all?

Bear in mind, that is not a reason to start selling merchandise or something along those lines.
 

MoreVolume

Bronze Contributor
Read Millionaire Fastlane
Speedway Pass
Oct 6, 2016
306
469
237
NC
I’d sell one Type (just canvas art)
But I suggest adding variations. For instance, different sizes of each painting. So if someone likes your art but can’t afford your normal size, you can still get a sale by adding a smaller, more affordable size

Id advise against selling other stuff initially. See how well your canvas’ do. If you see success, then you can gauge people’s interests in complimentary products by adding them to the site. If they don’t sell, it’ll be no biggie because you’ll have an established reputation as an art site
Try to avoid the “one stop shop” mindset. It doesn’t work well for e-commerce. You’re on the right path by thinking about targeting a niche
 
Last edited:

HugoMoreno

Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Jan 7, 2014
330
596
255
Fresno,CA
I’d sell one Type (just canvas art)
But I suggest adding variations. For instance, different sizes of each painting. So if someone likes your art but can’t afford your normal size, you can still get a sale by adding a smaller, more affordable size

Id advise against selling other stuff initially. See how well your canvas’ do. If you see success, then you can gauge people’s interests in complimentary products by adding them to the site. If they don’t sell, it’ll be no biggie because you’ll have an established reputation as an art site
Try to avoid the “one stop shop” mindset. It doesn’t work well for e-commerce. You’re on the right path by thinking about targeting a niche

yes that’s exactly what I’m debating

just curious...why do you say being a one stop shop doesn’t work?
 

Kid

Gold Contributor
Speedway Pass
Mar 1, 2016
1,566
1,485
439
Id advise against selling other stuff initially. See how well your canvas’ do. If you see success, then you can gauge people’s interests in complimentary products by adding them to the site. If they don’t sell, it’ll be no biggie because you’ll have an established reputation as an art site
Try to avoid the “one stop shop” mindset. It doesn’t work well for e-commerce. You’re on the right path by thinking about targeting a niche
This.
You gotta give value first - get credible, get known for something then people might look for other supplementary things you'd offer.
 

Sponsored Offers

  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
I am going to test this for a month and see how it goes... If anyone wants to join using Crypto...
Introducing MJ's Personal Unscripted Network, Join Now for FREE!
If you are in IDEA mode, text "IDEA" to the above number. If you are in LAUNCH/START mode, text...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
I have a long weekend off work.. bought your "Start a Freelance Business: Take Back Your...
MARKETPLACE Not sure how to start? This free book will teach you how to build a successful web design business
If there’s one thread I see repeated over and over again on the forum, it goes like this: “I...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Thanks for clearing that up. What do you recommend for those who are still in the process of...



Forum Sponsor

Over 100 Fastlane Students
More Details...

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom