Niche down or go broad..

[relentlesseffort]

Hi guys,

I've been weighing down the pros and cons of either niching down or going broad with a website. There is this blog post by Nat Eliason that made me think more about this. When you niche down you can focus on specific things and it's usually easier to rank for your main keyword set. Having a broader site will make it harder to rank but you have more options to built out or pivot in other directions and can hit a lot of different keyword sets. If one area becomes irrelevant or gets extremely high competition you can choose to take a different direction in the main genre you choose.

I think both come with their pros and cons and depending on your goal, either one can outweigh the other.

Sure it will take longer to gain traction and it's a bigger game plan but I kinda like the idea of going broad and then focusing on subsections in the broader genre. Take entrepreneur.com for example...

You could built any niche site that might not be relevant one day or when the competition starts upping their game you might get outranked and have to work harder at it which might not be worth your time.

What is your opinion about this? Anyone has some epic future visions you want to share?

Ben

 

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[Dignium]

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