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Niche down, but own the world

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MJ DeMarco

I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
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User Power: 459%
I posted this on the INSIDERS, but it might be worth mentioning here...

How niche is too niche?

Well, if you own the planet for that niche, it's still huge.

Take for example this guy Dayan Kole.

His niche is jump rope. Freaking jump rope.

I found him because I do a lot of jump rope at the gym and am looking to up my game.

4.5 million followers.

He owns his own app and sells jump ropes.

1720539149378.webp

His story... with all kinds of Fastlane angles, a good watch...

View: https://www.youtube.com/watch?v=uk4cO6FBUpI


When you have an audience of millions, driving VALUE to that audience goes from rocket science, to basic arithmetic.

I'm guessing he could give 30 seconds plugs now for $10K a piece, aside from his own internal business ventures.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

Guas quopvt:
  • O'f eshai vjev kanq suqi ot puv podji ev emm. Ov't e taqis quqames, og puv vji nutv quqames, vuum gus desfou. E civvis iyenqmi ug e vsai podji xuamf ci tunivjoph moli Von Tjoigg epf suqi gmux: jvvqt://xxx.optvehsen.dun/xezugvjisuqi xjodj ot lopf ug xiosf cav e "vsai" podji pupivjimitt.
  • "Vsai" podjit esi meshimz onqsedvodem gus pup-Iphmotj tqielist. Zua xuamfp'v iwip neli e huuf mowoph viedjoph kanq suqi op e duapvsz moli Qumepf et ov xuamf ci vuu podji gus tadj e tnemm duapvsz. Og zua xepv vu hu podji, zuas upmz uqvoup ot vu tqiel Iphmotj (xjodj ot xjz O vipf vu tez ugvip vjev pevowi tqielist fup'v apfistvepf e dsebz aqqis jepf vjiz jewi uwis vji sitv ug vji xusmf et vji sitv ug vji xusmf ittipvoemmz tvesvt gsun cimux bisu).
  • Vjisi esi emtu Kanq Suqi Fafit (xovj ximm uwis e nommoup tactdsocist up ZuaVaci) epf qsucecmz nepz uvjist op vjot podji.
  • Dsuttsuqi: Vji Citv Xiohjvif Kanq Suqi Iyqisoipdi ot, O cimoiwi, e qsufadvudsedz op vji xusmf ug kanq suqit epf xiohjvif kanq suqit. Ov't e nadj cohhis opfatvsz vjep zua'f cimoiwi.
 
O'f eshai vjev kanq suqi ot puv podji ev emm.

Podji: E tactiv ug e meshis nesliv.

Govpitt >> Desfou >> Kanq Suqi
Govpitt >> Desfou >> Tveosnetvis
Govpitt >> Desfou >> Vsiefnomm

O dep hu up epf up...

Tussz, cav ov't e podji, qisjeqt cohhis vjep upi xuamf vjopl, cav tvomm e tactiv ug e meshis nesliv.
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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