<div class="bbWrapper"><blockquote data-attributes="member: 59719" data-quote="Jaden Jones" data-source="post: 764766"
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As i mentioned before, I have partnered with a friend to help him launch his business idea. We have now completed all the legal stuff and are looking to start booking work. Since this is our first website, I wanted to get some feedback before we proceed. Because we will be targeting businesses, I really want us to look professional. I am looking for feedback from the group as I know everyone will be brutally honest with me.<br />
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<a href="https://www.racelinemedia.ca/" target="_blank" class="link link--external" rel="nofollow ugc noopener">Raceline Media|Automotive Photography|Calgary</a>
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Hi Jaden, I've looked at the site and a number of things jump out at me which I'll detail below.<br />
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<b>Home Page:</b><br />
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Good - Really nice visually captivating video<br />
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Bad - Does not say what it is you do.<br />
Video load time is too long.<br />
Top left menu is not immediately noticeable.<br />
The three buttons along bottom are not obvious until you click on the buttons<br />
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<b>Solutions:</b><br />
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- Make a captivating and prominent strapline to appear across the video, along the lines of <i>RLM The Place To Be For Automotive Media</i> (That's pretty bad, but you get my point)<br />
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- Optimise video so it starts and plays easier.<br />
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- Make menu on left either bigger, or place in middle(ish) of screen<br />
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- Add a transparent grey (or whatever colour you like) sheen over the video, that way it can still be played, and layered on text can be read easily.<br />
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- Add the word '<i>for</i>' in front of the words of the buttons, so <i>For Dealers, For Motorsport For Private, </i>or another word or term that makes it obvious.<br />
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<b>About Page:</b><br />
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My first impressions with this page is it is not as visually impressive as your home page.<br />
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Secondly the line; <i><b>Raceline Media</b> is a Calgary based visual content provider specializing in the automotive and aerospace industries. </i>leaves me a bit confused, because I'm not sure whether you are providing this media for anyone who's interested, or you are targeting the automotive and aerospace industries.<br />
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You assume that the reader is going to know who or what Barrett Jackson, and Jeff Gordon are. I understand that your target audience will probably know that info, however it's best not to assume this.<br />
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<b>Solutions:</b><br />
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- You need some nice pictures here in the background, use the same 'tint' style I've suggested for the homepage, and have some pics in the background, or maybe some kind of gallery, you need to keep the wow factor of the first page!<br />
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- Be more specific in your content, the about page is where a lot of people will make contact/purchasing decisions, make it easy for them.<br />
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- Explain what Barrett Jackson is, as in; <i>we even got to visit ______ Barrett Jackson and met the legendary ________ Jeff Gordon.<br />
</i><br />
- Explain exactly who you see your clients as, then link to the three types of client from that page.<br />
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<b>Contact Page:</b><br />
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This seriously lets you down.<br />
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- The emails and the names are misaligned.<br />
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- The term co-creator is confusing, especially as you don't have a 'creator'.<br />
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- No phone number does not look good.<br />
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<b>Solutions:</b><br />
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- Align the names and emails.<br />
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- Change co-creator to something less confusing, yet descriptive. (I think it's also jarring because you have used the CEO and CFO initialism yet you go for a full word for this one.)<br />
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- Get a phone number and put it on there, even if you hire out a 1-800 number and it goes to an answerphone, it's better than nothing.<br />
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<b>Footer Menu/Buttons:</b><br />
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The dealer page needs to have some immediate examples of how an ad might look in situ, so use one of your amazing shots and mock up an autotrader ad or something. In fact do a few and have them as a slow slideshow menu.<br />
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Motorsports needs some content, even if you keep the, <i>coming soon</i>, at least give us a flavour of what you actually mean here... I'm even wondering if you need it at all, and you should maybe have that as a separate site, as there is congruence between a pro car dealer and a private car seller, but not so much with a pro racing team.<br />
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Private: as with the Dealer page, you need to mock up some ads and/or any other scenarios you expect your private clients to be using your services.<br />
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<b>General Notes:</b><br />
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- Identify what a conversion is for you - is it someone contacting you? Or maybe it's someone purchasing straightaway, which brings us onto the next one:<br />
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- You need a 'buy now' button, you must assume that a percentage of your clients, understand what you offer and simply want to buy. (I realise you do lots of different packages, however you need to capture clients who are in a buying frame of mind, therefore you need some kind of price/package list).<br />
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- Use one or more of your nice pics as background images for all your pages, this will tie the site together and keep that premium feel that you've worked so hard for on your homepage. Just remember to use the tint style so that you don't have text directly on the image(s). For an example of what I'm on about, check <a href="http://omnifood.co.uk/" target="_blank" class="link link--external" rel="noopener">OmniFood</a> which is a dummy site, however has the tint style on the main image and at the very bottom of the site.<br />
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Also the way they do the little 'popouts' when you mouse over the food pics in the third section is something you might want to copy or approximate.<br />
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- You need to have 'contact us' in a few more prominent places.<br />
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- The top menu is too subtle for the first page, however it goes missing for the subsequent pages, white lettering on light grey background might work if the text was bigger, however I'd drop this scheme altogether if I were you I'd make the text darker and larger.<br />
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- You need a version of the top menu at the bottom so that you don't have to scroll back up to find it.<br />
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<b>Conclusion:</b><br />
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Good home page, nice captivating images, need to use those images throughout the rest of the site, make menus more prominent and meaningful. Get clear call to action buttons throughout the site.<br />
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Nice job!<br />
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That's it for now, happy to answer any questions regarding the above, and if I see anything else I'll post again.</div>
