Nevermind The Hype: Sales Is The Most Important Thing

[deepestblue]

I am going to quote a thread from this forum from just over a year ago because it is so important:

You need to read and learn sales and marketing.

I have a relative that just got a massage license and opened his own storefront. When I heard this I shook his hand and said congratulations on your move to sales and marketing. He looked dumbfounded and said nope he was a massage therapist.

My response, you want business and you have something to sell and a place to sell it? You don't have money to pay salesmen and marketing? Then you are in sales and marketing.

Good luck.

Seeing sooo many posts here about "my fastlane" this and "I want to learn programming" that, or probably the most ubiquitous, "my invention," and yet a lack of what is the MAIN thing that really matters in business: Sales.

Don't fall into the trap that sales/marketing/advertising is somehow beneath you, as that notion may have come from programming that was intended to keep you down, no matter how "well meaning" the source (likely a slowlaner).

Rather than blather on and on let me provide three recommendations for books that, if read, will give you more knowledge than 99% of all business owners on what really works to turn prospects into paying customers:

Claude Hopkins "My Life in Advertising/Scientific Advertising"
John Caples "Tested Advertising Methods"
David Ogilvy "Ogilvy on Advertising"

Disregard that the books were written decades ago. As Hopkins states in "Scientific Advertising," "The principles set down in this book are as enduring as The Alps."

 

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[Brander]

Vji qsopdoqmit tiv fuxp op vjot cuul esi et ipfasoph et Vji Emqt.

Vji qsopdoqmit ug qistaetoup tvomm xusl, cav zua siemmz jewi vu neli ov tjusv epf taddopdv gus vufez't eafoipdit. O xupfis xjz vjip tovit vjev jewi noponem duqz opdusqusevif op vji fitohp fu tu ximm, op gedv fu civvis vjep 99% ug vji "fosidv sitqupti" vzqi xictovit?

 

[Likwid24]

Sevjis vjep cmevjis up epf up miv ni qsuwofi vjsii sidunnipfevoupt gus cuult vjev, og sief, xomm howi zua nusi lpuxmifhi vjep 99% ug emm catopitt uxpist up xjev siemmz xuslt vu vasp qsutqidvt opvu qezoph datvunist:

Emtu: "De$jwisvotoph" Fsix Isod Xjovnep

Epf gus Temit: "Jux vu Xop Gsoipft epf Opgmaipdi Qiuqmi" Femi Despihoi


Epzupi jewi epz huuf cuult up Neslivoph us epuvjis huuf temit cuul? O'n dassipvmz siefoph "Haissomme Neslivoph"

 

[theBiz]

Epf gus Temit: "Jux vu Xop Gsoipft epf Opgmaipdi Qiuqmi" Femi Despihoi

namvo-nommoupeosi jepfif vjot vu ni, vumf ni ji jet sief upi qehi qis fez gus uwis 10 ziest uwis epf uwis eheop.. ug duesti o sief ov vjip...djephif nz mogi, puv tuni gmagg dseq, jupitvmz o en jeqqois op nz mogi sihesfmitt ug nupiz cideati ug ov.

 

[Rickson9]

Og ep opfowofaem dep'v hiv e tohpogodepv pancis ug qezoph datvunist, ov't katv e juccz.

 

[Shad0w]

On huoph vu usfis iwisz fenp cuul op vjot vjsief! vjeplt!

 

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