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HOT TOPIC Need feedback on my copywriting

LiveEntrepreneur

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So I been practicing copywriting and was looking to get feedback if I could improve my copy some how. Keep in mind the way I practiced was just making headlines which I thought would grab more attention. I recently read that before you do any of that stuff you need to know who your audience is. Does that mean before I start changing any copy I should be researching the target audience for these companies?

Anyways this is my copy:















 

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Lex DeVille

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It starts with research. But research just gives you raw data. If you want your copy to convert you need to empathize with your audience. Not just know their problems or desires but how they feel about those things.

It's not enough to know a teething baby cries. You need to empathize with what that experience is really like from a frustrated, sleep-deprived parent's point of view. What happens in their body when they wake to another scream session in the middle of the night? What do they think to themselves as they stumble out of bed for the third time in two hours - two hours before the alarm goes off? How do they feel emotionally knowing teething might go on for another 2 years? Until you know you won't get me to buy your China import teething ring.

You can't THINK you know. You have to actually know and it requires thinking about their situation, understanding all the working parts and deeply empathizing until you have a clear picture of the world through their eyes.

Brands like Nike don't need extra copy to convert. That's the power of branding. They know their audience so well and have spent so many years anchoring sporty images and high-performance emotions to their brand that less is actually more. If you are Nike's target audience then you don't need writing to remind you who you are, how you want to be seen, what you will feel or why you should buy.

For smaller brands you have to know the audience better than they know their self. Anything less is a shot in the dark at what will move them to action.
 
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Lex DeVille

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Why doesn't Udemy already use "Learn to Earn?" Because it doesn't reflect their core audience - people who want to learn for the sake of learning.

Some of those people are short on time. Some aren't. Some want to learn to earn. Some don't. All want to learn for the sake of knowledge or skill aquisition. So the word "Learn" makes sense. "Time" also makes sense because it implies NOW is the time to learn. The subheadline then addresses their biggest objections and emotional justifications for why now is not the time to learn. Time and money.
 
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LiveEntrepreneur

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Why doesn't Udemy already use "Learn to Earn?" Because it doesn't reflect their core audience - people who want to learn for the sake of learning.

Some of those people are short on time. Some aren't. Some want to learn to earn. Some don't. All want to learn for the sake of knowledge or skill aquisition. So the word "Learn" makes sense. "Time" also makes sense because it implies NOW is the time to learn. The subheadline then addresses their biggest objections and emotional justifications for why now is not the time to learn. Time and money.
Thanks for the feedback, I appreciate it.
 
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It starts with research. But research just gives you raw data. If you want your copy to convert you need to empathize with your audience. Not just know their problems or desires but how they feel about those things.

It's not enough to know a teething baby cries. You need to empathize with what that experience is really like from a frustrated, sleep-deprived parent's point of view. What happens in their body when they wake to another scream session in the middle of the night? What do they think to themselves as they stumble out of bed for the third time in two hours - two hours before the alarm goes off? How do they feel emotionally knowing teething might go on for another 2 years? Until you know you won't get me to buy your China import teething ring.

You can't THINK you know. You have to actually know and it requires thinking about their situation, understanding all the working parts and deeply empathizing until you have a clear picture of the world through their eyes.

Brands like Nike don't need extra copy to convert. That's the power of branding. They know their audience so well and have spent so many years anchoring sporty images and high-performance emotions to their brand that less is actually more. If you are Nike's target audience then you don't need writing to remind you who you are, how you want to be seen, what you will feel or why you should buy.

For smaller brands you have to know the audience better than they know their self. Anything less is a shot in the dark at what will move them to action.
Just wanted to ask you. To practice copy writing in the fastest and most efficient way possible should I skip doing research on companies since it will take quite a bit of time and just modify current descriptions?
 

Lex DeVille

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Just wanted to ask you. To practice copy writing in the fastest and most efficient way possible should I skip doing research on companies since it will take quite a bit of time and just modify current descriptions?
Not sure if I'm understanding correctly, but the fastest way to write copy is just to write it. The most efficient way is to understand your audience first. Otherwise you'll just end up with a lot of revisions. I'm not sure what you mean by "modify current descriptions." I don't know who you're writing for or what you're writing (need context).

When I started I didn't spend much time on audience. I just wrote copy. The client either liked it and used it, or they didn't like it and requested changes or their money back. Anything you write for a company can be considered "copy." If you want that copy to get a response, you need to understand, and empathize with the audience.
 
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Not sure if I'm understanding correctly, but the fastest way to write copy is just to write it. The most efficient way is to understand your audience first. Otherwise you'll just end up with a lot of revisions. I'm not sure what you mean by "modify current descriptions." I don't know who you're writing for or what you're writing (need context).

When I started I didn't spend much time on audience. I just wrote copy. The client either liked it and used it, or they didn't like it and requested changes or their money back. Anything you write for a company can be considered "copy." If you want that copy to get a response, you need to understand, and empathize with the audience.
That makes sense. Thanks, i know what to do now.
 
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LiveEntrepreneur

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Why doesn't Udemy already use "Learn to Earn?" Because it doesn't reflect their core audience - people who want to learn for the sake of learning.

Some of those people are short on time. Some aren't. Some want to learn to earn. Some don't. All want to learn for the sake of knowledge or skill aquisition. So the word "Learn" makes sense. "Time" also makes sense because it implies NOW is the time to learn. The subheadline then addresses their biggest objections and emotional justifications for why now is not the time to learn. Time and money.
Hey Lex quick question. Just wondering if I am practicing copy correctly? I re-wrote some app descriptions on the Google play store, I didn't do research but tried to tailor it towards the original but reinforce the benefits of the app and such. Here is what I wrote (keep in mind I purposely avoid the SEO compontent, so not keywords here) :

I also used the AIDA structure

"
Join the worlds leading business networking site / app and network with the greatest minds in the industry. LinkedIn is the easiest way to find all the big names and get in touch. Doing this will help you tap into your professional potential. LinkedIn is the leading solution to grow your network, and to bring success to your life. Remember "it’s not what you know but who you know".



To reach career success you must actively network and LinkedIn makes that effortless. LinkedIn is the shortcut to getting to the top of your career as soon as possible, by finding the greatest minds and using them to your advantage. You can also stay up to date with the latest business and industry news, follow companies and Influencers or professionals you admire, and find your way into your next dream job.



>> Land your dream job

Connecting with professionals has never been easier, simply type for the person you are looking for and get in touch. You are now one step closer to landing your dream job.



>> Skyrocket your success

You already know, it’s not what you know but who you know. By finding the brightest people in the industry you are active in, you can find a mentor that will sky rocket your path to success.


>> Meet like minded people and start new friendships

With LinkedIn even though you can connect on a professional level, you can also connect on a friendship level and meet like-minded people who are on the same path as you.


Just a few things you can do with LinkedIn:
• Tell your story and build your personal brand beyond your resume with your profile
• Add a profile image or photos to help people and employees discover your profile
• Search for people or find suggestions to connect with people you may know
• Keep in touch with your network; see updates on activity within your network
• Search for people who work at a specific company you’re interested in
• Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them
• Find jobs, people, employees, companies and business opportunities recommended by someone in your network
• View other profiles
• Search and apply for jobs with your LinkedIn resume
• Find and follow companies and groups
• Follow companies to discover new jobs
• Share articles to fellow employees and your network
• Upgrade your account to LinkedIn Premium from right within the app
• Employers can list jobs and search for potential employees
• Leverage your employees to build the talent brand of your company


To grow to the top of your career as fast as possible and reach success, download LinkedIn today!


We ask for a few permissions when you use this app. Here’s why: http://linkd.in/1l0S8YZ
 

Sampath

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Just wanted to ask you. To practice copy writing in the fastest and most efficient way possible should I skip doing research on companies since it will take quite a bit of time and just modify current descriptions?
Great Question!
I would take ads on web or print media- Imagine they are your customers and rewrite the ad / copy post it on the forum for feedback with "original" and "your copy", you could possibly get more experience that way. Although it is time consuming, it is worth it.
Pick up some of the famous copy ads (Example: American Express card letters); dissect,understand what they are targetting.
Hope it helps.
 
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LiveEntrepreneur

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Great Question!
I would take ads on web or print media- Imagine they are your customers and rewrite the ad / copy post it on the forum for feedback with "original" and "your copy", you could possibly get more experience that way. Although it is time consuming, it is worth it.
Pick up some of the famous copy ads (Example: American Express card letters); dissect,understand what they are targetting.
Hope it helps.
Hey I am sorta doing that. What do you think of the LinkedIn app description I rewrote?
 

Sampath

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Hey I am sorta doing that. What do you think of the LinkedIn app description I rewrote?
Sorry I missed it. I meant to say PRACTICE, PRACTICE & PRACTICE. I dont see any other way to get better.

Some thoughts /suggestions
(1) "LEARN to EARN"
"Why need a college degree to Earn?"
(2) "Land your dream job"

"Just Answer, dream job knocking your door!!"
 

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Hey Lex quick question. Just wondering if I am practicing copy correctly? I re-wrote some app descriptions on the Google play store, I didn't do research but tried to tailor it towards the original but reinforce the benefits of the app and such. Here is what I wrote (keep in mind I purposely avoid the SEO compontent, so not keywords here) :
Hey LiveEntrepreneur, I've noticed that you're a go getter and an action taker, and I like that about you. Here's the approach that I was taught to practice copywriting. I would not advocate your current approach, as you won't know if your copy is good or bad, so you might be reinforcing bad techniques in your mind rather than eradicating them. What you're doing is just guessing at what may be effective, but it also may NOT be effective. And you won't know unless they actually publish your copy, but if you're writing practice copy for people like Google, no one is going to publish this. So you have no feedback loop. Here's what you can do instead:

1. Copy successful, high-performing ads. Write them out by hand, word-for-word. This trains your brain to begin to see the patterns for effective, high-performing copy.
  • What is a successful, high-performing ad? It's one that has typically served as the "control" for a long time. The control is the ad that is currently performing the best to sell a given product or service. Copywriters are constantly writing new ads, trying to get one to perform better than the control. They run a test. For example, half the audience gets the new ad, and half the audience gets the control. They see which ad generates more responses. The control still wins, so the new ad gets thrown out, and the copywriters start over trying to beat the control. An ad that lasts a long time as the control is something that you should emulate to improve your copywriting skills. Don't just emulate ANY ad.
  • How do you get access to ads like these? Where do you find data on which ads fit this criteria? Two ways. First, keep your eyes open for what is often called a "Direct Response Swipe File." The direct response copywriters have been testing what works and what doesn't work for much longer than the internet has been around. So a lot of the basic principles of psychology and persuasion have already been uncovered by their long-term testing, and much of what you see on the internet is merely a rehash of what the direct mailing folks were doing all along. All the top copywriters in that space tended to keep a "swipe file" of good ads that they could model and use for inspiration. Second, look at the brands that have enough money to do a lot of testing. Find their landing pages. One way to do this for any industry is to type in some of the top keywords that indicate buying intent, look at the Google Adwords ads that the largest companies in your space are running, and then click on the ads to see what kind of landing page they go to. Look at their headline copy. Study their bullet points. Find out what customer pain points they're speaking to. Notice what kind of aspirations they're tapping into. Pay attention to what kind of language they're using. (Is it highbrow, posh, super polished language? Or is it common, everyday-speak? Or is it borderline crude/vulgar? They're using this kind of language for a reason, because the target audience uses it.) Take the ads that stand out to you and add them to your own swipe file. (Start a swipe file now if you haven't already).
2. Write out 100 headlines for a single product. Use a handful of proven headline "formulas" to create your headlines. Make sure you incorporate strong emotion words in your headlines. The headline should make a big promise while evoking curiosity. One place where you can get different headline formulas is simply by googling terms like "Copywriting formulas for headlines" and you'll get lots of results.

3. Write out 100 bullet points for a single product. Again, use proven "formulas" to construct your bullet points. Part of the discipline of copywriting is being creative within a structure. You never want to write from scratch if you can help it. I learned to write bullet points from Ray Edwards' book, "How to Write Copy that Sells," which includes 21 different bullet point formulas with examples. You write 5 bullet points for each type and at the end you'll have 105 bullets. By just doing this exercise ONCE, you'll become significantly better at writing enticing, compelling copy. How fast could you get good at copywriting by doing it repeatedly?

4. Go through your list of headlines and bullet points. Pick the best 10-15 of each. Then post them in this thread (preferably with some context about what product they're for) and I think you'll get some more constructive feedback on your copywriting. (Please post them as text, not as images. It's very hard to tell what you've written in image format.)

Hope this helps!
 
OP
OP
LiveEntrepreneur

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Hey LiveEntrepreneur, I've noticed that you're a go getter and an action taker, and I like that about you. Here's the approach that I was taught to practice copywriting. I would not advocate your current approach, as you won't know if your copy is good or bad, so you might be reinforcing bad techniques in your mind rather than eradicating them. What you're doing is just guessing at what may be effective, but it also may NOT be effective. And you won't know unless they actually publish your copy, but if you're writing practice copy for people like Google, no one is going to publish this. So you have no feedback loop. Here's what you can do instead:

1. Copy successful, high-performing ads. Write them out by hand, word-for-word. This trains your brain to begin to see the patterns for effective, high-performing copy.
  • What is a successful, high-performing ad? It's one that has typically served as the "control" for a long time. The control is the ad that is currently performing the best to sell a given product or service. Copywriters are constantly writing new ads, trying to get one to perform better than the control. They run a test. For example, half the audience gets the new ad, and half the audience gets the control. They see which ad generates more responses. The control still wins, so the new ad gets thrown out, and the copywriters start over trying to beat the control. An ad that lasts a long time as the control is something that you should emulate to improve your copywriting skills. Don't just emulate ANY ad.
  • How do you get access to ads like these? Where do you find data on which ads fit this criteria? Two ways. First, keep your eyes open for what is often called a "Direct Response Swipe File." The direct response copywriters have been testing what works and what doesn't work for much longer than the internet has been around. So a lot of the basic principles of psychology and persuasion have already been uncovered by their long-term testing, and much of what you see on the internet is merely a rehash of what the direct mailing folks were doing all along. All the top copywriters in that space tended to keep a "swipe file" of good ads that they could model and use for inspiration. Second, look at the brands that have enough money to do a lot of testing. Find their landing pages. One way to do this for any industry is to type in some of the top keywords that indicate buying intent, look at the Google Adwords ads that the largest companies in your space are running, and then click on the ads to see what kind of landing page they go to. Look at their headline copy. Study their bullet points. Find out what customer pain points they're speaking to. Notice what kind of aspirations they're tapping into. Pay attention to what kind of language they're using. (Is it highbrow, posh, super polished language? Or is it common, everyday-speak? Or is it borderline crude/vulgar? They're using this kind of language for a reason, because the target audience uses it.) Take the ads that stand out to you and add them to your own swipe file. (Start a swipe file now if you haven't already).
2. Write out 100 headlines for a single product. Use a handful of proven headline "formulas" to create your headlines. Make sure you incorporate strong emotion words in your headlines. The headline should make a big promise while evoking curiosity. One place where you can get different headline formulas is simply by googling terms like "Copywriting formulas for headlines" and you'll get lots of results.

3. Write out 100 bullet points for a single product. Again, use proven "formulas" to construct your bullet points. Part of the discipline of copywriting is being creative within a structure. You never want to write from scratch if you can help it. I learned to write bullet points from Ray Edwards' book, "How to Write Copy that Sells," which includes 21 different bullet point formulas with examples. You write 5 bullet points for each type and at the end you'll have 105 bullets. By just doing this exercise ONCE, you'll become significantly better at writing enticing, compelling copy. How fast could you get good at copywriting by doing it repeatedly?

4. Go through your list of headlines and bullet points. Pick the best 10-15 of each. Then post them in this thread (preferably with some context about what product they're for) and I think you'll get some more constructive feedback on your copywriting. (Please post them as text, not as images. It's very hard to tell what you've written in image format.)

Hope this helps!
That's some great info thanks for that. Completely agree with the, there is no feedback loop. That's what one of my concerns were. With the bad techniques and that this is what I do. I read a book or a copywriting tip then apply it to mine. So I would use ideas that pro copywriters use. For example they might say check your grammar, so I will check my grammar to make sure its correct. Or they will say, state benefits not features. So I'll do that. Is this an ok technique or is this something completely different?
 
OP
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LiveEntrepreneur

LiveEntrepreneur

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Sorry I missed it. I meant to say PRACTICE, PRACTICE & PRACTICE. I dont see any other way to get better.

Some thoughts /suggestions
(1) "LEARN to EARN"
"Why need a college degree to Earn?"
(2) "Land your dream job"
"Just Answer, dream job knocking your door!!"
I like that! That's awesome. Studying different copy is definitely giving me ideas. But sometimes it influences me too much lol.
 
OP
OP
LiveEntrepreneur

LiveEntrepreneur

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Hey LiveEntrepreneur, I've noticed that you're a go getter and an action taker, and I like that about you. Here's the approach that I was taught to practice copywriting. I would not advocate your current approach, as you won't know if your copy is good or bad, so you might be reinforcing bad techniques in your mind rather than eradicating them. What you're doing is just guessing at what may be effective, but it also may NOT be effective. And you won't know unless they actually publish your copy, but if you're writing practice copy for people like Google, no one is going to publish this. So you have no feedback loop. Here's what you can do instead:

1. Copy successful, high-performing ads. Write them out by hand, word-for-word. This trains your brain to begin to see the patterns for effective, high-performing copy.
  • What is a successful, high-performing ad? It's one that has typically served as the "control" for a long time. The control is the ad that is currently performing the best to sell a given product or service. Copywriters are constantly writing new ads, trying to get one to perform better than the control. They run a test. For example, half the audience gets the new ad, and half the audience gets the control. They see which ad generates more responses. The control still wins, so the new ad gets thrown out, and the copywriters start over trying to beat the control. An ad that lasts a long time as the control is something that you should emulate to improve your copywriting skills. Don't just emulate ANY ad.
  • How do you get access to ads like these? Where do you find data on which ads fit this criteria? Two ways. First, keep your eyes open for what is often called a "Direct Response Swipe File." The direct response copywriters have been testing what works and what doesn't work for much longer than the internet has been around. So a lot of the basic principles of psychology and persuasion have already been uncovered by their long-term testing, and much of what you see on the internet is merely a rehash of what the direct mailing folks were doing all along. All the top copywriters in that space tended to keep a "swipe file" of good ads that they could model and use for inspiration. Second, look at the brands that have enough money to do a lot of testing. Find their landing pages. One way to do this for any industry is to type in some of the top keywords that indicate buying intent, look at the Google Adwords ads that the largest companies in your space are running, and then click on the ads to see what kind of landing page they go to. Look at their headline copy. Study their bullet points. Find out what customer pain points they're speaking to. Notice what kind of aspirations they're tapping into. Pay attention to what kind of language they're using. (Is it highbrow, posh, super polished language? Or is it common, everyday-speak? Or is it borderline crude/vulgar? They're using this kind of language for a reason, because the target audience uses it.) Take the ads that stand out to you and add them to your own swipe file. (Start a swipe file now if you haven't already).
2. Write out 100 headlines for a single product. Use a handful of proven headline "formulas" to create your headlines. Make sure you incorporate strong emotion words in your headlines. The headline should make a big promise while evoking curiosity. One place where you can get different headline formulas is simply by googling terms like "Copywriting formulas for headlines" and you'll get lots of results.

3. Write out 100 bullet points for a single product. Again, use proven "formulas" to construct your bullet points. Part of the discipline of copywriting is being creative within a structure. You never want to write from scratch if you can help it. I learned to write bullet points from Ray Edwards' book, "How to Write Copy that Sells," which includes 21 different bullet point formulas with examples. You write 5 bullet points for each type and at the end you'll have 105 bullets. By just doing this exercise ONCE, you'll become significantly better at writing enticing, compelling copy. How fast could you get good at copywriting by doing it repeatedly?

4. Go through your list of headlines and bullet points. Pick the best 10-15 of each. Then post them in this thread (preferably with some context about what product they're for) and I think you'll get some more constructive feedback on your copywriting. (Please post them as text, not as images. It's very hard to tell what you've written in image format.)

Hope this helps!
So I tried to follow your advice, I did have a bit of trouble trying to find the actionable steps, but what I did went to Grammarly and did difference headlines for their site.

This is the old one:

OLD - Grammarly makes sure everything you type
is clear, effective, and mistake-free.

This below is my version. I will do 100 like you said or will try at least. I thought I would show what I done so far.


1. Grammarly makes sure everything you type is clear, effective and mistake free.

2. Grammarly makes sure that you make no mistakes.

3. Write like a pro with Grammarly, error free.

4. Save countless hours editing, and let Grammarly fix your errors instantly

5. Why edit for hours on end when Grammarly can do it automatically and instantly?

6. Say good bye to mistakes and say hello to instant professional writing.

7. Spend hours editing or fix your mistakes immediately with Grammarly. Which one will you choose?

8. Save years learning how to use grammar and let Grammarly instantly fix your mistakes.

9. Write PERFECT text with Grammarly, no errors.

10. The easy, efficient and lazy way to write perfect sentences.

11. Fix errors, remove plagiarism, and remove mistakes instantly with Grammarly.

With the swipe file I do have a folder with my versions of copy it has images I re-wrote, app descriptions I re-wrote, website content that I redesigned. Is this what you mean't by swipe file?

With the formulas, I did look at other formulas. When writing headlines or something I am thinking benefits and what the consumers pain point is. Then try to write it in a creative way.

I also quickly redesigned the bullet points like you mentioned here:




1. Studies prove the best times to post on social media

2. 9 types of blog posts that will sky rocket your traffic

3. How to be creative when you are feeling lazy

4. How to make your business a magnet by attracting customers with images

5. 43 top headline ideas that gave these posts over 1 million visitors

6. Why your headline sucks and how to fix it
 
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I did my own bullet points. The context is "making a business online course", and my target audience is people who want to become rich, become their own boss, or achieve financial freedom, etc.

What do you think?

How to start an online business that puts millions into your pocket annually.


· Learn how to make money in your sleep.

· Learn to generate passive income.

· FIRE your boss and become your own boss.

· Work from home, no boring office hours.

· No more alarm clocks, work when YOU want.

· Learn to make your life 10X easier with delegating

· Skip the hard work and focus on what’s easy

· Break the 9-5 grind

· Achieve complete freedom in every area of your life
 

Bekit

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With the swipe file I do have a folder with my versions of copy it has images I re-wrote, app descriptions I re-wrote, website content that I redesigned. Is this what you mean't by swipe file?
No, your swipe file is typically a collection of copy that other people have written.

1. Grammarly makes sure everything you type is clear, effective and mistake free.
2. Grammarly makes sure that you make no mistakes.
3. Write like a pro with Grammarly, error free.
etc...
I would want these to be spicier. They don't pop... they sound very factual, and they accurately describe Grammarly, but it's not copy that will turn heads.

1. Studies prove the best times to post on social media
2. 9 types of blog posts that will sky rocket your traffic
3. How to be creative when you are feeling lazy
4. How to make your business a magnet by attracting customers with images
5. 43 top headline ideas that gave these posts over 1 million visitors
6. Why your headline sucks and how to fix it
In my opinion, these are weaker than the original headlines that inspired them. I would recommend that before you spend more time rewriting other people's copy, sit down and learn the basic principles behind what works and what doesn't.

Your bullet points are not bad... but they would be even stronger if you had more different types of bullet points in your arsenal. Try signing up for Ben Settle's email list and notice how he writes bullet points. See if you can emulate the principles behind the copy, not just the copy itself.
 
OP
OP
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No, your swipe file is typically a collection of copy that other people have written.


I would want these to be spicier. They don't pop... they sound very factual, and they accurately describe Grammarly, but it's not copy that will turn heads.


In my opinion, these are weaker than the original headlines that inspired them. I would recommend that before you spend more time rewriting other people's copy, sit down and learn the basic principles behind what works and what doesn't.

Your bullet points are not bad... but they would be even stronger if you had more different types of bullet points in your arsenal. Try signing up for Ben Settle's email list and notice how he writes bullet points. See if you can emulate the principles behind the copy, not just the copy itself.
Thanks for the feedback I really appreciate that. I have been working on more bullet points I have done about 75 re edits so far. I'll be posting later if you're interesting in checking them about.
 
OP
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So this is my bullets points, I took the courses from Udemy and tried to make them better. Here it will show the old bullet points and my ones which are the new ones.

These courses were based maily on business, entrepreneurship, marketing.



Marketing course
-----------------------------------------------------------------------------------------------------
OLD TEXT
  • Reach 1,000,000 people with your marketing AND BEYOND
  • Get ahead of your competitors with creative SEO strategies like voice SEO for 2019
  • Top social media marketing strategies to grow your business and brand yourself and your business as an authority
  • Get publicity and press coverage from large publications, radio shows and podcasts to reach a broad audience
  • Join my office hours and get personal help from me
  • Increase the sales conversion rate of your site visitors for immediate revenue boost


NEW

· Reach well over 1 million people with the best marketing strategies

· Turn your competitors to dust with unbelievably powerful SEO strategies

· Social media strategies that the pro’s use, learn how to accelerate your business.

· Get massive coverage from the press like New York times, Inc magazine.

· Rocket boost your sales conversion rate and immediately boost your revenue

· Find out why your competitors are crushing you and how to fix it

· Turn visitors into immediate buyers.

-----------------------------------------------------------------------------------------------------------
Another marketing course

OLD BELOW

What you'll learn

  • Increase your sales conversion rate with more effective sales pages
  • Sell more within hours or days of taking the course
  • Learn major sales tactics professional sales people and large companies use
  • Create a much more engaging home page that gets more people into your sales funnel
  • Boost SEO on Amazon, other eCommerce sites or your own site through higher conversions and click-throughs


NEW BELOW

· Make unbelievably effective sales pages, that skyrockets your conversion rate.

· Boost your sales IMMEDIATELY.

· Learn the sales tactics that billion-dollar companies use to make billions.

· Suck your visitors into your home page with an irresistible offer.

· Learn to make a ground-breaking SEO strategy that will boost your Amazon, or any other eCommerce site sales.

· Learn the game changing strategies that will transform your business into a money machine.

-----------------------------------------------------------------------------------------------------

Online business course

OLD BELOW


· Learn a variety of the best online business ideas that you can start today in order to develop a residual income

· Understand the economic dynamics of money and how to use them to create a supplemental passive income
· Learn how to use the secret tools you need for long term passive income success

· How to keep the right mindset to suit the passive income lifestyle working from home


NEW BELOW


· Find the most sustainable online business ideas, that will set you for life.

· Find the secret formula to making money in your sleep

· Learn the secret tools that no one told you about to make passive income

· Work from home, work when you want, no alarm clocks.

· Make easy money doing fun and exciting work.

-----------------------------------------------------------------------------------------------------
Entrepreneur
ship course
OLD BELOW

· Make confident decisions securing your success as an entrepreneur

· You'll learn how to recognise negative self limiting beliefs and eradicate them forever
· You'll no longer procrastinate or waste precious time

· Overcome emotional, psychological and physical blocks preventing you from becoming successful

· Apply practical tools to get your business off the ground and successful

· Take your business to a higher level and enjoy your success


NEW BELOW


· Learn to save a TON of time by learning how to make the right decisions

· Eliminate procrastinate forever and become a go-getter

· Learn how to destroy any negative beliefs you have about yourself.

· Make your business soar to the sky and achieve financial freedom quicker than ever

· Learn the secret tools that puts you ahead of the game

· Overcome ANY sort of blocks that prevent you from becoming successful.

----------------------------------------------------------------------------------------------------
Copywriting course

OLD BELOW

· Structure and write compelling sales copy

· Apply the power of emotional drivers, even when writing in a B2B environment
· Beat run-of-the-mill writers who focus on 'needs

· Write powerful calls to action

· Understand how to leverage features, benefits and advantages

· Craft professional press releases that get published

· Know how to become a Voice in their Industry

· Understand how to schmooze bloggers and the press to get published

· Interview end customers with confidence to create persuasive case studies

· Use the power of words to generate more sales leads

· Glean from a wealth of real-life examples

· Master White Papers - the most powerful way to generate sales leads bar none



NEW BELOW

· Write highly effective copy

· Learn the tricks that the pros to put themselves ahead of the game

· Write irresistible calls to action

· Create amazing press releases that get published

· Avoid the pitfalls that most copywriters fall into and save yourself a ton of time

· Become a known authority figure in your brand

· Learn to seduce bloggers to publish your content

· Use POWER WORDS to ramp up your sales

· Learn from real life examples that will make you a better copywriter

----------------------------------------------------------------------------------------------------
Copywriting course

OLD BELOW


· Get more people to take action after reading your words

· Persuade colleagues to agree with your ideas
· Compel your readers to click, buy or share

· Never worry about “blank page anxiety” again

· Sell more stuff (without feeling like a greaseball!)

· Grow a lifelong passion for words and language

NEW BELOW

· Suck people into your text and persuade them to buy

· Convince people to agree with your ideas

· Make irresistible offers that your customers can’t refuse

· Sell without being a sleazy salesman!

----------------------------------------------------------------------------------------------------
Copywriting course

OLD BELOW

What you'll learn

  • Improve conversion rate of online product sales
  • Write copy that builds trust and engages customers


NEW BELOW

· Ramp up your conversion rate of your online products

· Write copy that turns visitors into buyers and into return buyers

· Write an irresistible offer that makes customers fork out their wallets

· Learn the shortcuts that will immediately improve your copywriting


----------------------------------------------------------------------------------------------------
Sales course

OLD BELOW


· CREATE Optimal Mindset For Sales Success so that you stop making unconscious mistakes and more naturally do things that lead to more sales

· UNCOVER What Your Prospects Actually WANT to Buy so that selling becomes easier and more enjoyable
· DISCOVER Your Ideal and Most Profitable next Clients so that you waste less time pitching the wrong people

· SELL the way your prospects naturally buy so that you encounter less resistance and close more sales

· ESTABLISH a Rock Solid Sales Process so you can consistently make sales and always know what to do next

· DETERMINE which metrics to pay attention to so you know how to create maximum improvement with the least amount of effort

· USE peak performance secrets so that you can exponentially grow your sales skills and income

· UNDERSTAND your prospect's true mind so that you can deliver a razor sharp sales message and avoid turning your prospect off



NEW BELOW



· Revolutionize your mindset – Learn the mindset you need to put yourself ahead of every other salesperson.

· Find out what your prospects actually WANT, so you can boost your sales

· Discover your most profitable client so that you can extract as much money as possible, with the least amount of time.

· Learn to convince your customers to make quick buying decisions.

· Establish a proven sales strategy that will skyrocket your sales system.

· Find exactly which metrics you need to focus on to get the maximum results in the least amount of time.

· Understand your prospects real motives so that you can send the perfect message that will persuade him or her to buy.

· Learn the performance enhancement secrets that will explode your personal growth in sales

----------------------------------------------------------------------------------------------------
Sales course

OLD BELOW

· SELL the way your prospects actually buy...not the way they say they buy

· TURN prospect interest into a buyer's commitment
· INFLUENCE your prospect's even when you're not around

· UNCOVER your prospect's true questions, concerns and objections quickly

· CREATE buying moods in your prospect in a couple minutes

· BUILD rapport quickly using an underutilized technique

· CRAFT vivid and compelling presentations that deeply influence

· MOTIVATE your prospects to buy right now by tapping into the hidden engines of decision making

· CONVERT objections into agreement

· REMOVE buyer's remorse and reduce refunds

· AVOID unnecessary stalling and hesitation in your prospects

NEW BELOW

· Learn the right words to say, so that your customers instantly buy from you.

· Turn thinkers into immediate buyers

· Make your customers buy, even when you aren’t there!

· Learn how to effortlessly handle any objections

· Change your prospects mood into a buying mood.

· Build trust immediately using secret techniques

· Create convincing presentations that build immediate confidence

· Motivate your prospects to buy immediately without pressuring them

· Convert objections agreement then into buying decisions

· Eliminate buyer’s remorse, refunds and generate repeat customers

· Remove any hesitations or stalling from your prospects

----------------------------------------------------------------------------------------------------
Entrepreneur ship online business course

OLD Below

· Understand the principles of a successful business

· Have everything in place to begin, tools, etc
· Understand why a basic site is important

· Understand how Affiliate Marketing works and benefits your business

· Understand Adsense, how to use/implement it, have it setup, etc.

· Understand how to create emails and email campaigns within an email marketing account

· Create an info product based on planning and your interest, passion, etc.

· Complete site build out with WordPress, understand and implement more advanced WordPress setup and config

· Learn to publish your product

· Create a marketing plan and begin executing it

· Principles of scaling a business and a plan for executing it

· Have an understanding of how to identify and research their niche
· Understand how to formulate an effective and thorough plan
· Understand marketing basics, tools, resources and begin researching best channels to market in
· How to manage customers and have a plan in place


NEW BELOW

· Learn what makes a business successful so you can get the same success

· Get immediate access to the tools that you need to succeed

· Learn why a basic site is important to success

· Learn to make an unlimited amount of money with affiliate marketing

· Learn to use AdSense to immediately increase traffic to your business

· Learn to create emails that get everyone talking about your business

· Create an info product based on planning and doing what you love

· Learn how to effortlessly set up a WordPress website that will be crucial to your success.

· Learn to publish your product

· Create a winning marketing plan that makes you money in your sleep

· Create a plan to scale your business that will bring you massive revenue

· Learn how to quickly identify your target market

· Learn how to make the perfect plan for your business that puts you ahead of the game

· Learn the marketing basics that you need to become a massive success

· How to deal with customers and get them to keep buying from you
----------------------------------------------------------------------------------------------------
 

Bearcorp

Silver Contributor
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It starts with research. But research just gives you raw data. If you want your copy to convert you need to empathize with your audience. Not just know their problems or desires but how they feel about those things.

It's not enough to know a teething baby cries. You need to empathize with what that experience is really like from a frustrated, sleep-deprived parent's point of view. What happens in their body when they wake to another scream session in the middle of the night? What do they think to themselves as they stumble out of bed for the third time in two hours - two hours before the alarm goes off? How do they feel emotionally knowing teething might go on for another 2 years? Until you know you won't get me to buy your China import teething ring.

You can't THINK you know. You have to actually know and it requires thinking about their situation, understanding all the working parts and deeply empathizing until you have a clear picture of the world through their eyes.

Brands like Nike don't need extra copy to convert. That's the power of branding. They know their audience so well and have spent so many years anchoring sporty images and high-performance emotions to their brand that less is actually more. If you are Nike's target audience then you don't need writing to remind you who you are, how you want to be seen, what you will feel or why you should buy.

For smaller brands you have to know the audience better than they know their self. Anything less is a shot in the dark at what will move them to action.
Anyone learning or writing copy needs to understand this, well said @Lex DeVille :fistbump:
 

Sampath

Be the Change that you want to see in this world
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I've Read UNSCRIPTED
Sep 30, 2018
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Canberra, Australia
So this is my bullets points, I took the courses from Udemy and tried to make them better. Here it will show the old bullet points and my ones which are the new ones.

These courses were based maily on business, entrepreneurship, marketing.



Marketing course
-----------------------------------------------------------------------------------------------------
OLD TEXT
  • Reach 1,000,000 people with your marketing AND BEYOND
  • Get ahead of your competitors with creative SEO strategies like voice SEO for 2019
  • Top social media marketing strategies to grow your business and brand yourself and your business as an authority
  • Get publicity and press coverage from large publications, radio shows and podcasts to reach a broad audience
  • Join my office hours and get personal help from me
  • Increase the sales conversion rate of your site visitors for immediate revenue boost


NEW

· Reach well over 1 million people with the best marketing strategies

· Turn your competitors to dust with unbelievably powerful SEO strategies

· Social media strategies that the pro’s use, learn how to accelerate your business.

· Get massive coverage from the press like New York times, Inc magazine.

· Rocket boost your sales conversion rate and immediately boost your revenue

· Find out why your competitors are crushing you and how to fix it

· Turn visitors into immediate buyers.

-----------------------------------------------------------------------------------------------------------
Another marketing course

OLD BELOW

What you'll learn

  • Increase your sales conversion rate with more effective sales pages
  • Sell more within hours or days of taking the course
  • Learn major sales tactics professional sales people and large companies use
  • Create a much more engaging home page that gets more people into your sales funnel
  • Boost SEO on Amazon, other eCommerce sites or your own site through higher conversions and click-throughs


NEW BELOW

· Make unbelievably effective sales pages, that skyrockets your conversion rate.

· Boost your sales IMMEDIATELY.

· Learn the sales tactics that billion-dollar companies use to make billions.

· Suck your visitors into your home page with an irresistible offer.

· Learn to make a ground-breaking SEO strategy that will boost your Amazon, or any other eCommerce site sales.

· Learn the game changing strategies that will transform your business into a money machine.

-----------------------------------------------------------------------------------------------------

Online business course

OLD BELOW


· Learn a variety of the best online business ideas that you can start today in order to develop a residual income

· Understand the economic dynamics of money and how to use them to create a supplemental passive income
· Learn how to use the secret tools you need for long term passive income success

· How to keep the right mindset to suit the passive income lifestyle working from home


NEW BELOW


· Find the most sustainable online business ideas, that will set you for life.

· Find the secret formula to making money in your sleep

· Learn the secret tools that no one told you about to make passive income

· Work from home, work when you want, no alarm clocks.

· Make easy money doing fun and exciting work.

-----------------------------------------------------------------------------------------------------
Entrepreneur
ship course
OLD BELOW

· Make confident decisions securing your success as an entrepreneur

· You'll learn how to recognise negative self limiting beliefs and eradicate them forever
· You'll no longer procrastinate or waste precious time

· Overcome emotional, psychological and physical blocks preventing you from becoming successful

· Apply practical tools to get your business off the ground and successful

· Take your business to a higher level and enjoy your success


NEW BELOW


· Learn to save a TON of time by learning how to make the right decisions

· Eliminate procrastinate forever and become a go-getter

· Learn how to destroy any negative beliefs you have about yourself.

· Make your business soar to the sky and achieve financial freedom quicker than ever

· Learn the secret tools that puts you ahead of the game

· Overcome ANY sort of blocks that prevent you from becoming successful.

----------------------------------------------------------------------------------------------------
Copywriting course

OLD BELOW

· Structure and write compelling sales copy

· Apply the power of emotional drivers, even when writing in a B2B environment
· Beat run-of-the-mill writers who focus on 'needs

· Write powerful calls to action

· Understand how to leverage features, benefits and advantages

· Craft professional press releases that get published

· Know how to become a Voice in their Industry

· Understand how to schmooze bloggers and the press to get published

· Interview end customers with confidence to create persuasive case studies

· Use the power of words to generate more sales leads

· Glean from a wealth of real-life examples

· Master White Papers - the most powerful way to generate sales leads bar none



NEW BELOW

· Write highly effective copy

· Learn the tricks that the pros to put themselves ahead of the game

· Write irresistible calls to action

· Create amazing press releases that get published

· Avoid the pitfalls that most copywriters fall into and save yourself a ton of time

· Become a known authority figure in your brand

· Learn to seduce bloggers to publish your content

· Use POWER WORDS to ramp up your sales

· Learn from real life examples that will make you a better copywriter

----------------------------------------------------------------------------------------------------
Copywriting course

OLD BELOW


· Get more people to take action after reading your words

· Persuade colleagues to agree with your ideas
· Compel your readers to click, buy or share

· Never worry about “blank page anxiety” again

· Sell more stuff (without feeling like a greaseball!)

· Grow a lifelong passion for words and language

NEW BELOW

· Suck people into your text and persuade them to buy

· Convince people to agree with your ideas

· Make irresistible offers that your customers can’t refuse

· Sell without being a sleazy salesman!

----------------------------------------------------------------------------------------------------
Copywriting course

OLD BELOW

What you'll learn

  • Improve conversion rate of online product sales
  • Write copy that builds trust and engages customers


NEW BELOW

· Ramp up your conversion rate of your online products

· Write copy that turns visitors into buyers and into return buyers

· Write an irresistible offer that makes customers fork out their wallets

· Learn the shortcuts that will immediately improve your copywriting


----------------------------------------------------------------------------------------------------
Sales course

OLD BELOW


· CREATE Optimal Mindset For Sales Success so that you stop making unconscious mistakes and more naturally do things that lead to more sales

· UNCOVER What Your Prospects Actually WANT to Buy so that selling becomes easier and more enjoyable
· DISCOVER Your Ideal and Most Profitable next Clients so that you waste less time pitching the wrong people

· SELL the way your prospects naturally buy so that you encounter less resistance and close more sales

· ESTABLISH a Rock Solid Sales Process so you can consistently make sales and always know what to do next

· DETERMINE which metrics to pay attention to so you know how to create maximum improvement with the least amount of effort

· USE peak performance secrets so that you can exponentially grow your sales skills and income

· UNDERSTAND your prospect's true mind so that you can deliver a razor sharp sales message and avoid turning your prospect off



NEW BELOW



· Revolutionize your mindset – Learn the mindset you need to put yourself ahead of every other salesperson.

· Find out what your prospects actually WANT, so you can boost your sales

· Discover your most profitable client so that you can extract as much money as possible, with the least amount of time.

· Learn to convince your customers to make quick buying decisions.

· Establish a proven sales strategy that will skyrocket your sales system.

· Find exactly which metrics you need to focus on to get the maximum results in the least amount of time.

· Understand your prospects real motives so that you can send the perfect message that will persuade him or her to buy.

· Learn the performance enhancement secrets that will explode your personal growth in sales

----------------------------------------------------------------------------------------------------
Sales course

OLD BELOW

· SELL the way your prospects actually buy...not the way they say they buy

· TURN prospect interest into a buyer's commitment
· INFLUENCE your prospect's even when you're not around

· UNCOVER your prospect's true questions, concerns and objections quickly

· CREATE buying moods in your prospect in a couple minutes

· BUILD rapport quickly using an underutilized technique

· CRAFT vivid and compelling presentations that deeply influence

· MOTIVATE your prospects to buy right now by tapping into the hidden engines of decision making

· CONVERT objections into agreement

· REMOVE buyer's remorse and reduce refunds

· AVOID unnecessary stalling and hesitation in your prospects

NEW BELOW

· Learn the right words to say, so that your customers instantly buy from you.

· Turn thinkers into immediate buyers

· Make your customers buy, even when you aren’t there!

· Learn how to effortlessly handle any objections

· Change your prospects mood into a buying mood.

· Build trust immediately using secret techniques

· Create convincing presentations that build immediate confidence

· Motivate your prospects to buy immediately without pressuring them

· Convert objections agreement then into buying decisions

· Eliminate buyer’s remorse, refunds and generate repeat customers

· Remove any hesitations or stalling from your prospects

----------------------------------------------------------------------------------------------------
Entrepreneur ship online business course

OLD Below

· Understand the principles of a successful business

· Have everything in place to begin, tools, etc
· Understand why a basic site is important

· Understand how Affiliate Marketing works and benefits your business

· Understand Adsense, how to use/implement it, have it setup, etc.

· Understand how to create emails and email campaigns within an email marketing account

· Create an info product based on planning and your interest, passion, etc.

· Complete site build out with WordPress, understand and implement more advanced WordPress setup and config

· Learn to publish your product

· Create a marketing plan and begin executing it

· Principles of scaling a business and a plan for executing it

· Have an understanding of how to identify and research their niche
· Understand how to formulate an effective and thorough plan
· Understand marketing basics, tools, resources and begin researching best channels to market in
· How to manage customers and have a plan in place


NEW BELOW

· Learn what makes a business successful so you can get the same success

· Get immediate access to the tools that you need to succeed

· Learn why a basic site is important to success

· Learn to make an unlimited amount of money with affiliate marketing

· Learn to use AdSense to immediately increase traffic to your business

· Learn to create emails that get everyone talking about your business

· Create an info product based on planning and doing what you love

· Learn how to effortlessly set up a WordPress website that will be crucial to your success.

· Learn to publish your product

· Create a winning marketing plan that makes you money in your sleep

· Create a plan to scale your business that will bring you massive revenue

· Learn how to quickly identify your target market

· Learn how to make the perfect plan for your business that puts you ahead of the game

· Learn the marketing basics that you need to become a massive success

· How to deal with customers and get them to keep buying from you
----------------------------------------------------------------------------------------------------
Would suggest to look into:
1) Copy that sells by Ray Edwards (Suggested by Bekit)
(2) Refer to "The Copywriting Handbook" by "Robert W Bly"
These two resources alone would push you much higher in your journey.
 

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OP
OP
LiveEntrepreneur

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Would suggest to look into:
1) Copy that sells by Ray Edwards (Suggested by Bekit)
(2) Refer to "The Copywriting Handbook" by "Robert W Bly"
These two resources alone would push you much higher in your journey.
I did read that book by Ray edwards wasn't a big fan, might need to re-read it. What about my bullet points up the top are they any good?
 

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
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I've Read UNSCRIPTED
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I did read that book by Ray edwards wasn't a big fan, might need to re-read it. What about my bullet points up the top are they any good?
Nobody in here can give you this answer. There's only one way to find out what works in copy and it isn't by copying ads, rewriting headlines, using templates that people claim worked well for them, or asking an audience that isn't your target prospect if your copy is good. Let me ask you this...is your goal to pass a copywriting exam? Or is it to sell and make money? If it's the former, then keep doing what you're doing and do the whole copying ads bullcrap too.

The ONLY way to get results and improve as a copywriter is via the scientific method:

1) Define your desired outcome - "I would like my audience to do X."
2) Ask a question - "How can I get my audience to do X?"
3) Research - Gather information on your audience and get to know them
4) Hypothesis - "If my audience reads X I think they will respond with Y action."
5) Experiment - Put the copy in front of real prospects and give them a chance to read it.
6) Results - "Did the copy achieve my desired outcome?"
----- If NO: Review procedures and adjust something in your copy, then run another experiment
----- If YES: Analyze the data and draw conclusions
7) If you achieved your desired results, but they weren't as good as you hoped, form a new hypothesis, adjust something and run another experiment.

This is how you get better at copywriting.

Everything else is a class in writing 101- i.e. storytelling, flow and structure, persuasion tactics, grammar... None of that is copywriting. All of it is part of copywriting. That's why I cringe when I hear others say to copy templates and old ads. That doesn't teach you how to get better at copy. It teaches you techniques that MAY or MAY NOT work for your audience.

We can give you our opinions on your writing all day long. But it's just a writing critique at best. If you want to write good copy, you have to study and empathize with your audience, run experiments on that audience, and get real results that tell you 100% for sure if your copy is good or not.
 
OP
OP
LiveEntrepreneur

LiveEntrepreneur

Bronze Contributor
Read Millionaire Fastlane
Speedway Pass
Aug 17, 2017
462
320
132
30
Australia
Nobody in here can give you this answer. There's only one way to find out what works in copy and it isn't by copying ads, rewriting headlines, using templates that people claim worked well for them, or asking an audience that isn't your target prospect if your copy is good. Let me ask you this...is your goal to pass a copywriting exam? Or is it to sell and make money? If it's the former, then keep doing what you're doing and do the whole copying ads bullcrap too.

The ONLY way to get results and improve as a copywriter is via the scientific method:

1) Define your desired outcome - "I would like my audience to do X."
2) Ask a question - "How can I get my audience to do X?"
3) Research - Gather information on your audience and get to know them
4) Hypothesis - "If my audience reads X I think they will respond with Y action."
5) Experiment - Put the copy in front of real prospects and give them a chance to read it.
6) Results - "Did the copy achieve my desired outcome?"
----- If NO: Review procedures and adjust something in your copy, then run another experiment
----- If YES: Analyze the data and draw conclusions
7) If you achieved your desired results, but they weren't as good as you hoped, form a new hypothesis, adjust something and run another experiment.

This is how you get better at copywriting.

Everything else is a class in writing 101- i.e. storytelling, flow and structure, persuasion tactics, grammar... None of that is copywriting. All of it is part of copywriting. That's why I cringe when I hear others say to copy templates and old ads. That doesn't teach you how to get better at copy. It teaches you techniques that MAY or MAY NOT work for your audience.

We can give you our opinions on your writing all day long. But it's just a writing critique at best. If you want to write good copy, you have to study and empathize with your audience, run experiments on that audience, and get real results that tell you 100% for sure if your copy is good or not.
Oh I see, I've been doing it wrong this whole time? lol. Since I don't have a product besides my app. Is there a another way to do this? Thanks for your advice also.

Also my goal is to get good copywriting. Like writing better headlines, writing better body copy, writing better call to actions. But you just made me realize doing what I am doing I can't measure those results, I can't know if they are effective enough unless I have an audience. Is this correct?
 

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
2,823
18,241
3,756
Oklahoma
Oh I see, I've been doing it wrong this whole time? lol. Since I don't have a product besides my app. Is there a another way to do this? Thanks for your advice also.

Also my goal is to get good copywriting. Like writing better headlines, writing better body copy, writing better call to actions. But you just made me realize doing what I am doing I can't measure those results, I can't know if they are effective enough unless I have an audience. Is this correct?
Yes, that is correct. A "good headline" is a headline that does what it's supposed to do when tested on a real audience. Same for bullets and body copy and CTAs.

This headline structure with certain words capitalized...
John's Catfish Meat Popsickles

is just as good as this headline structure with no words capitalized...
john's catfish meat popsickles

What makes it good is results. Not the structure or technique. The first one works for one audience. The second one works for another. Neither will work as good for the other's audience.

Since I don't have a product besides my app. Is there a another way to do this?
You could hop on one of the freelance sites and pick up some gigs there. Then you could put your skills to the test with real markets. Your clients and the market will give you feedback, and you'll have a chance to write for a variety of audiences that need different delivery and styles.

*edit*
I wouldn't say you've been doing it "wrong." There are things you can learn and takeaway from your method, and even copying ads and headlines method.

You'll still get results, but the results will be that you add techniques to your toolbox rather than learning which tool will get the job done.
 
Last edited:
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Yes, that is correct. A "good headline" is a headline that does what it's supposed to do when tested on a real audience. Same for bullets and body copy and CTAs.

This headline structure with certain words capitalized...
John's Catfish Meat Popsickles

is just as good as this headline structure with no words capitalized...
john's catfish meat popsickles

What makes it good is results. Not the structure or technique. The first one works for one audience. The second one works for another. Neither will work as good for the other's audience.



You could hop on one of the freelance sites and pick up some gigs there. Then you could put your skills to the test with real markets. Your clients and the market will give you feedback, and you'll have a chance to write for a variety of audiences that need different delivery and styles.
That's a fantastic idea, I'll look into doing that. One last question do you think the way I am practising is completely pointless? I don't get why I can't get it right, like for example I googled how to practice copywriting and it didn't mention what you did. Maybe because its testing something completely different.

Thanks for all your help Lex, much appreciated.
 

Sampath

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Yes, that is correct. A "good headline" is a headline that does what it's supposed to do when tested on a real audience. Same for bullets and body copy and CTAs.

This headline structure with certain words capitalized...
John's Catfish Meat Popsickles

is just as good as this headline structure with no words capitalized...
john's catfish meat popsickles

What makes it good is results. Not the structure or technique. The first one works for one audience. The second one works for another. Neither will work as good for the other's audience.



You could hop on one of the freelance sites and pick up some gigs there. Then you could put your skills to the test with real markets. Your clients and the market will give you feedback, and you'll have a chance to write for a variety of audiences that need different delivery and styles.
Another possibility could be:
Since you are in Australia, try selling your unused stuff on gumtree / ebay where you have to put ads, that way, you can get test your copy; as long as it sells and you make money....you can adjust as you go.
 

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I don't get why I can't get it right, like for example I googled how to practice copywriting and it didn't mention what you did. Maybe because its testing something completely different.
I'm not sure what you mean. You can't get untested copy right or wrong. It's just words until it's tested on an audience. Then it becomes copy.

It's not surprising Google doesn't mention my way. Most of the traditional training tells people to handwrite ads and build from templates and magically they'll learn human behavior and psychology.

As Fastlaners we know that's not how things work. There's a process. In copywriting, the process is writing AND testing copy. The more you test, the more you get results, and the more you grow.

Most training gives people an easy out. Testing copy is hard because you're faced with the reality that people might not respond to your words and you might find out you suck (plus you have to put systems in place to run tests).

So the gurus provide template headline structures and swipe files and outlines and say "do this and make money!" "Just handwrite these ads!" "Just read these books!" - and instead of getting good at copy, students get real good at studying and action-faking.

There is no "I suck" in copywriting. There's just writing that gets tested and gets results. As long as you're willing to interpret those results, make adjustments, and continuing to test your copy, you will get good. Even a terrible writer can write good copy once they adapt this process.

But let's define "good" real quick.

A good copywriter isn't good at writing for every audience. What makes a good copywriter is a willingness to research, experiment, and make adjustments based on results until the copy achieves the desired outcome, one audience at a time.
 
OP
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I'm not sure what you mean. You can't get untested copy right or wrong. It's just words until it's tested on an audience. Then it becomes copy.

It's not surprising Google doesn't mention my way. Most of the traditional training tells people to handwrite ads and build from templates and magically they'll learn human behavior and psychology.

As Fastlaners we know that's not how things work. There's a process. In copywriting, the process is writing AND testing copy. The more you test, the more you get results, and the more you grow.

Most training gives people an easy out. Testing copy is hard because you're faced with the reality that people might not respond to your words and you might find out you suck (plus you have to put systems in place to run tests).

So the gurus provide template headline structures and swipe files and outlines and say "do this and make money!" "Just handwrite these ads!" "Just read these books!" - and instead of getting good at copy, students get real good at studying and action-faking.

There is no "I suck" in copywriting. There's just writing that gets tested and gets results. As long as you're willing to interpret those results, make adjustments, and continuing to test your copy, you will get good. Even a terrible writer can write good copy once they adapt this process.

But let's define "good" real quick.

A good copywriter isn't good at writing for every audience. What makes a good copywriter is a willingness to research, experiment, and make adjustments based on results until the copy achieves the desired outcome, one audience at a time.
That makes sense. Thanks
 

Sampath

Be the Change that you want to see in this world
Read Millionaire Fastlane
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A good copywriter isn't good at writing for every audience. What makes a good copywriter is a willingness to research, experiment, and make adjustments based on results until the copy achieves the desired outcome, one audience at a time.
I love that Lex. It is so true!
My copy could be with excellent English language & grammatically correct; unfortunately if it does not resonate /connect with the audience emotionally and does not get them to do what the copy is intended to then it is absolutely of no value!..

Also my view is that probably - the good guidance books gets the reader to copy paste some templates to get started; most of the times reader forgets to adjust & learn as they go and expect it to work as a copy & paste solution straight from the guru - even I have done that mistake in the past; but learnt it the hard way, at least "late than never".

Some of the guru make this an excuse to squeeze money from the buyers offering "copy & paste" marketing - which I don't agree is real copywriting training.

Experience - plan, do , check, act - simple cycle is forgotten and human tendency is to get it right first time.
Thanks for all your advice on @LiveEntrepreneurs copy', I have learnt heaps as well.
 

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