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NEED ADVICE: Facebook; Boost posts vs Ads

Guts

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Jul 8, 2018
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Hey guys, I'm trying to learn more about marketing and I'm a newbie. Just for background I'm almost a real estate agent.

So here are my goals for marketing:
1: I am trying to work on listings, rather than buyers. (Listings last, right?)
2: I am looking for key words advertising, not for EVERYONE within a location. As in I want people who searched "real estate" to see my ad, not just randomly scattered to every category.
3: I'm looking for the best ROI.

Summary: Which option would be the best option for me?

P.S.: I am completely open to other marketing options other than Facebook. Thanks!
 

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BizyDad

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I'm not sure you've thought this through.

Based on what you say you want, we're talking search engine ads, not Facebook.

What's your budget though?

Have you given thought to your full funnel? As in, when someone calls you, what do you say to convince them you are the one to list them and sell their house?

By the way, people who search for real estate are usually buyers, not sellers...
 

Guts

Contributor
I've Read UNSCRIPTED
Jul 8, 2018
38
63
109
I'm not sure you've thought this through.

Based on what you say you want, we're talking search engine ads, not Facebook.

What's your budget though?

Have you given thought to your full funnel? As in, when someone calls you, what do you say to convince them you are the one to list them and sell their house?

By the way, people who search for real estate are usually buyers, not sellers...
My budget is about $200 max per month for marketing. As I've said I am open to other options. I know there is an automatic voicemail strategy, but I'm not too sure about the legality of it. I've read about how if it goes straight to voicemail and doesn't ring, then its legal.

To be honest the purpose of this post was as the title says. What's better, Facebook Ads or Facebook Boost.

Also Yes! I've definitely thought about my funnel considering at the beginning agents are going to be prone to cold calling and convincing customers why you are their agent. I will be honest these are plans of the future. As of right now I'm primarily focusing on getting my license since there are so much legalities I need to learn before practicing.

And I understand that buyers search for real estate more than sellers, but I still would like to target a specific audience. From my observation and understanding, 1 Listing can generate MULTIPLE buyer calls.
 

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