My method to build a product quickly applying with example

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Building Products That Users Actually Love: Solve Real Problems, Step by Step​

I’ve spent years working on projects where I gave everything… only to realize that most of my efforts weren’t creating real value. It’s frustrating, but it taught me one crucial lesson: stop focusing on what looks cool, and start focusing on what actually matters for users.


Here’s a methodology I follow, applied to the fitness app sector as an example :

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1. Identify Core Standards​

Before innovating, check what every credible product already provides. For a fitness app, this includes:

• Tracking workouts and calories
• Library of exercises with instructions
• Notifications or reminders for sessions
• User profile with basic goal tracking

Goal: Ensure the product is functional and reliable from day one.

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2. Identify Impactful Differentiators​

Next, observe what some competitors add, but only keep what solves real problems:

• Personalized workout plans based on level and goals
• Interactive exercise videos with posture correction
• Detailed progress tracking with motivating visuals

Why it matters: These features directly solve real user problems and create meaningful differentiation.

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3. List Unmet Needs​

Then, identify frustrations existing apps fail to solve:

• Clunky interfaces and confusing navigation
• Generic plans that don’t adapt to personal progress
• Lack of real-time feedback on performance

Opportunity: Addressing these unmet needs creates real value and sets the product apart.

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4. Turn Features and Needs Into Problems​

Combine the differentiators (phase 2) and unmet needs (phase 3) into a list of user problems. Number them and use them as your roadmap:

1. Users can’t track their performance clearly → “I want to know how I’m improving without guessing.”
2. Workouts are too generic → “I need a plan that fits my level and goals.”
3. Exercises are done incorrectly → “I want guidance to avoid injuries and improve form.”
4. Users get lost in the app → “I want to find the right workout quickly without frustration.”
5. Motivation drops over time → “I need feedback and milestones to stay engaged.”
6. Limited offline access → “I want to train anywhere, even without internet.”

Approach: Solve one problem at a time, starting with the simplest, highest-impact ones.

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5. Enhance Perceived Value​

Once essential problems are solved, improve the product to create perceived value:

• Clean and intuitive interface
• Gamification and motivational coaching
• Offline mode for flexibility
• Clear progress insights to keep users engaged

These enhancements make the product feel indispensable.

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6. Communicate the Value​

Finally, ensure users understand why your app is different:

• Highlight unique features and benefits clearly
• Share user success stories
• Provide educational resources to maximize the app’s potential

Wanna know what you think !

 

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[MJ DeMarco]

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