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I have heard that facebook ads really start racking up though, and can get into the 100's of dollars easily. Can you set a budget for them? <br />
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Also I am reaching out to websites and blogs and am offering free promo codes to them to review it. Everyone says thats basically the best thing to do.
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Yes, facebook allows you to set daily or total budget caps. I usually sent mine to about $50 total, then set a CPC cap so I don't spend too much per click. I'd like a couple thousand fans before launch and think I can do it.<br />
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And yes, sending promo codes and getting them to review it I hear is the best way. That is why I focused most of my efforts on that. I talked to hundred, literally hundreds, of facebook groups and asked if I send them a promo code if they would review and share my app. So far, the number of fans of agreeing pages is about 3.5mil(This number grows and the pages get more fans as well, my app won't be out till the end of September so this could be closer to 4mil if not more then). That does not count blogs/websites, which I also have some very big ones that said they would take a look. Some of those sites are magazines too which could be huge.<br />
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I didn't hear back from every group, so what I plan to do is when it released send them another message. If I have any promo codes left that aren't already promised to accepting groups, I will send them to other pages. I will pick out the pages that are the largest and/or most likely to share imo. <br />
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It is time consuming to find and email all these groups and sites but when you have groups with 500k or 1mil fans say they will check it out and help, thats huge. I only go after targeted groups so I could have a large percent download it based on a post. Plus Facebook has sharing so if you have people sharing....you could have TONS and TONS of people seeing your app and then downloading it. Then maybe groups who never responded see one page post it and then they share it too, spider effect.<br />
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The time emailing and prospecting now will payoff huge later.</div>
