Hey Fastlaners!
This is my first post in quite some time, but I finally have something I feel may be worthy to contribute. In my previous posts, I had stated my interest in starting an exotic car rental company. I have been working on this for years, but have hit a dead end trying to finance the start up. This has been incredibly frustrating, but I have decided to focus on a business that would require much less investment.
For the past three years, I have been working as a property manager to pay my way through college for my business degree. I manage two apartment complexes and have been able to increase annual profit by over 150k through higher rental rates and occupancy, as well as leaner operating procedures. Thinking about this, I had the light bulb go off in my head.
I have decided to write an eBook documenting the specific steps that I have taken to achieve this. I give specifics on marketing, upgrades, rent raises, and so on. I am currently at close to 50 pages and feel that when I finish, it will essentially give landlords and property owners my "playbook" to increase profit at their properties.
When it is finished, I plan on setting up a website with a sales copy and a PayPal link to purchase a PDF copy of it. I was considering getting the book published on iBooks, Amazon, and any other eBook platform.
To market the book, I will start by emailing apartment complexes and posting on some property management forums I belong to. I currently have a list of over 250 properties and have someone who is getting more day by day. I have looked into purchasing a list of email addresses and can buy 100,000 of them for 2.5 cents per address. I probably will not go to that length until I see sales from the list I have compiled. I am also considering advertising down the road with apartment associations that I am a member of.
A follow up to this book will be offering my consulting services to interested customers. I will evaluate their property and provide them with an analysis with strategies to increase revenue and operate more efficiently.
I was hoping I could get some insight and suggestions from some fellow fastlaners to help me launch this eBook successfully. Here are some factors I have been thinking about:
Thank you all for your input, I appreciate it!
This is my first post in quite some time, but I finally have something I feel may be worthy to contribute. In my previous posts, I had stated my interest in starting an exotic car rental company. I have been working on this for years, but have hit a dead end trying to finance the start up. This has been incredibly frustrating, but I have decided to focus on a business that would require much less investment.
For the past three years, I have been working as a property manager to pay my way through college for my business degree. I manage two apartment complexes and have been able to increase annual profit by over 150k through higher rental rates and occupancy, as well as leaner operating procedures. Thinking about this, I had the light bulb go off in my head.
I have decided to write an eBook documenting the specific steps that I have taken to achieve this. I give specifics on marketing, upgrades, rent raises, and so on. I am currently at close to 50 pages and feel that when I finish, it will essentially give landlords and property owners my "playbook" to increase profit at their properties.
When it is finished, I plan on setting up a website with a sales copy and a PayPal link to purchase a PDF copy of it. I was considering getting the book published on iBooks, Amazon, and any other eBook platform.
To market the book, I will start by emailing apartment complexes and posting on some property management forums I belong to. I currently have a list of over 250 properties and have someone who is getting more day by day. I have looked into purchasing a list of email addresses and can buy 100,000 of them for 2.5 cents per address. I probably will not go to that length until I see sales from the list I have compiled. I am also considering advertising down the road with apartment associations that I am a member of.
A follow up to this book will be offering my consulting services to interested customers. I will evaluate their property and provide them with an analysis with strategies to increase revenue and operate more efficiently.
I was hoping I could get some insight and suggestions from some fellow fastlaners to help me launch this eBook successfully. Here are some factors I have been thinking about:
- Price - Any experts that care to share their input here? I was thinking between $10.00 and $25.00. I know that is a big difference, but this is something I don't know much about.
- Title - I haven't come up with one yet. Open to suggestions.
- Publishing - What platforms do you recommend?
- Marketing - Other than what I have discussed above, do you recommend anything else?
Thank you all for your input, I appreciate it!
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