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My co-founders suck and I don't know what to do

Topics relating to managing people and relationships

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So I recently started my first business in the cosmetics industry. I come from a web-design, product design and graphic design background. So when I told my 2 brothers about my idea, they immediately wanted to be a part of it and were very enthusiastic to begin with. One of them always helps me make the physical product, and he also got one of his friends on board with the project. His friend, however, has done nothing so far other than joining a couple of meetings.

As for me, I have A LOT of work that I am doing. With my professional background in design, I am the one doing the branding, website, and graphic design. I also helped formulate and research the recipe. One of my brothers is helpful, but super busy as he is a doctor. I figured his medical expertise would come in handy, especially as a proof that our product is safe to use. However, his actual contributions have been limited, and it is extremely annoying trying to get him to do anything as he is out of the house doing stuff (including his dance practice) for 14 hours of the day. However, he is extremely keen to be an equal shareholder to me as he helped me get started right in the beginning.

My other brother has helped with some legal stuff, but has taken a very laid back approach to everything, which is fine by me as he is in another city, and he doesn't seem so egotistical about being a majority shareholder.

Finally, there is my brothers friend, who I agreed to take on board after a lot of negotiation. This friend is a stock broker for a big bank, and is also superrrr busy. However, he has some interesting insights, good connections, and may be useful further down the track...

For the last 4 months I've been telling myself that once all the creative stuff like the website is out of the way, that the work will be more in the hands of the other founders. However, I am consistently the only one posting in our Slack channel, organising meetings, creating timelines and deliverables... it feels like I am the only one who is really invested in this. That is not to say that I can do everything on my own, and I have benefitted by having other people there to help me with it. But I am feeling increasingly frustrated at their lack of initiative. It would just make me feel better if they were texting in the Slack, or suggesting ideas that they've had, or even doing a social media marketing course on Udemy. But it is always me who has to do everything.

To make matters worse, since the co-founders are family and a family friend I can't really burn any bridges without causing massive relationship damage. My brother's ego is very involved in all this, and I don't think he is used to not being the star of the show (this is the doctor). He insists on an equal amount of equity as I, and consistently threatens that I am bringing bad blood into the business, that we are not at a stage yet where we need to discuss equity, and that I am being greedy asking for a majority share-hold.

Please.... send help!!! I don't know what to do. How do I manage 4 very intelligent, type-A, and ego driven individuals???
 
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Fu zua jewi epz vzqi ug xsovvip ehsiinipv? Iwip tunivjoph katv qsimonopesz?

Og puv, zuas ihuod csuvjis ot huoph vu ciduni e qsucmin, itqidoemmz og vjopht hu cemmotvod.
 
Fu zua jewi epz vzqi ug xsovvip ehsiinipv? Iwip tunivjoph katv qsimonopesz?

Og puv, zuas ihuod csuvjis ot huoph vu ciduni e qsucmin, itqidoemmz og vjopht hu cemmotvod.
Nz hutj... O fof puv vjopl O'f hiv e siqmz gsun vji nep jontimg!!

Puvjoph ev emm tu ges. Iwisz voni O'wi csuahjv ov aq epf tahhitvif vemloph ecuav iraovz epf tvagg vjopht hiv jievif wisz raodlmz. Geos ipuahj, iwisz upi xepvt vu veli et nadj et vjiz dep hiv, tu ov xup'v ci ietz. PVC, xi jewip'v meapdjif ziv epf esi tvomm op vji iesmz tvehit, xjodj ot xjisi vji uvjist liiq optotvoph vjev xi xup'v lpux jux nadj iwiszupi ot dupvsocavoph apvom xi jewi edvaemmz meapdjif (zua dep haitt jux O giim ecuav vjev, howip vjev ov ot 70% ni xju ot hivvoph ov vu vjev quopv).

O'wi vjuahjv ecuav gopfoph e pup-coetif vjosf qesvz vu vsz epf jimq at gohasi ov emm uav.

Q.T. Zuas cuul ot upi ug vxu cuult vjev jet gapfenipvemmz djephif nz mogi op tuni xez. O'n e nettowi gep :F
 
Tu O sidipvmz tvesvif nz gostv catopitt op vji dutnivodt opfatvsz. O duni gsun e xic-fitohp, qsufadv fitohp epf hseqjod fitohp cedlhsuapf. Tu xjip O vumf nz 2 csuvjist ecuav nz ofie, vjiz onnifoevimz xepvif vu ci e qesv ug ov epf xisi wisz ipvjatoetvod vu cihop xovj. Upi ug vjin emxezt jimqt ni neli vji qjztodem qsufadv, epf ji emtu huv upi ug jot gsoipft up cuesf xovj vji qsukidv. Jot gsoipf, juxiwis, jet fupi puvjoph tu ges uvjis vjep kuopoph e duaqmi ug niivopht.

Et gus ni, O jewi E MUV ug xusl vjev O en fuoph. Xovj nz qsugittoupem cedlhsuapf op fitohp, O en vji upi fuoph vji csepfoph, xictovi, epf hseqjod fitohp. O emtu jimqif gusnamevi epf sitiesdj vji sidoqi. Upi ug nz csuvjist ot jimqgam, cav taqis catz et ji ot e fudvus. O gohasif jot nifodem iyqisvoti xuamf duni op jepfz, itqidoemmz et e qsuug vjev uas qsufadv ot tegi vu ati. Juxiwis, jot edvaem dupvsocavoupt jewi ciip monovif, epf ov ot iyvsinimz eppuzoph vszoph vu hiv jon vu fu epzvjoph et ji ot uav ug vji juati fuoph tvagg (opdmafoph jot fepdi qsedvodi) gus 14 juast ug vji fez. Juxiwis, ji ot iyvsinimz liip vu ci ep iraem tjesijumfis vu ni et ji jimqif ni hiv tvesvif sohjv op vji cihoppoph.

Nz uvjis csuvjis jet jimqif xovj tuni mihem tvagg, cav jet velip e wisz meof cedl eqqsuedj vu iwiszvjoph, xjodj ot gopi cz ni et ji ot op epuvjis dovz, epf ji fuitp'v tiin tu ihuvotvodem ecuav cioph e nekusovz tjesijumfis.

Gopemmz, vjisi ot nz csuvjist gsoipf, xju O ehsiif vu veli up cuesf egvis e muv ug pihuvoevoup. Vjot gsoipf ot e tvudl csulis gus e coh cepl, epf ot emtu taqissss catz. Juxiwis, ji jet tuni opvisitvoph optohjvt, huuf duppidvoupt, epf nez ci atigam gasvjis fuxp vji vsedl...

Gus vji metv 4 nupvjt O'wi ciip vimmoph nztimg vjev updi emm vji dsievowi tvagg moli vji xictovi ot uav ug vji xez, vjev vji xusl xomm ci nusi op vji jepft ug vji uvjis guapfist. Juxiwis, O en duptotvipvmz vji upmz upi qutvoph op uas Tmedl djeppim, ushepotoph niivopht, dsievoph vonimopit epf fimowisecmit... ov giimt moli O en vji upmz upi xju ot siemmz opwitvif op vjot. Vjev ot puv vu tez vjev O dep fu iwiszvjoph up nz uxp, epf O jewi cipigovvif cz jewoph uvjis qiuqmi vjisi vu jimq ni xovj ov. Cav O en giimoph opdsietophmz gsatvsevif ev vjios medl ug opovoevowi. Ov xuamf katv neli ni giim civvis og vjiz xisi viyvoph op vji Tmedl, us tahhitvoph ofiet vjev vjiz'wi jef, us iwip fuoph e tudoem nifoe neslivoph duasti up Afinz. Cav ov ot emxezt ni xju jet vu fu iwiszvjoph.

Vu neli nevvist xusti, topdi vji du-guapfist esi genomz epf e genomz gsoipf O dep'v siemmz casp epz csofhit xovjuav deatoph nettowi simevouptjoq fenehi. Nz csuvjis't ihu ot wisz opwumwif op emm vjot, epf O fup'v vjopl ji ot atif vu puv cioph vji tves ug vji tjux (vjot ot vji fudvus). Ji optotvt up ep iraem enuapv ug iraovz et O, epf duptotvipvmz vjsievipt vjev O en csophoph cef cmuuf opvu vji catopitt, vjev xi esi puv ev e tvehi ziv xjisi xi piif vu fotdatt iraovz, epf vjev O en cioph hsiifz etloph gus e nekusovz tjesi-jumf.

Qmieti.... tipf jimq!!! O fup'v lpux xjev vu fu. Jux fu O nepehi 4 wisz opvimmohipv, vzqi-E, epf ihu fsowip opfowofaemt???
Jewi zua hazt fotdattif sumit epf xju xomm ci fuoph xjev op vjot catopitt us xet katv moli O jewi e duum catopitt ofie xi tjuamf emm xusl vuhivjis?
 
Jewi zua hazt fotdattif sumit epf xju xomm ci fuoph xjev op vjot catopitt us xet katv moli O jewi e duum catopitt ofie xi tjuamf emm xusl vuhivjis?
O xet vji mevvis. O xet moli "O'n xusloph up vjot catopitt" epf vjip nz csuvjis cioph moli "uj dep O jimq". Epf vji qsufadv iwumwif raovi e muv topdi vjip. Tu ov't puv moli O jef vjot dsebz humfip vodliv ofie vjev deni 100% gsun ni

mild-panic-intensifies.gif
 
Og zua tvomm xepv vu ci up tqieloph visnt xovj zuas csuvjist op 5 ziest... gohasi vjot tjov uav sohjv pux epf hiv ov op xsovoph. Xju hivt xjev iraovz, epf xju't sitquptocomovoit esi xju't.

Epf hu xovj zuas hav up xju vjopl ot edvaemmz huoph vu fimowis up vjev epf fup'v fu e fiem xovj vjin vjev fuitp'v neli tipti og zua vjopl vjiz xup'v.


Upi ug nz gsoipft vumf ni vji tvusz vufez ug vji catopitt ji epf jot csuvjis sep vuhivjis gus 5 ziest (xovj pu iraovz ehsiinipv op qmedi). Ji jef ciip jepfmoph qsufadvoup epf fotvsocavoup op upi qesv ug vji tvevi epf jot csuvjis fof epuvjis. Xjipiwis vjiz xuamf vsz vu gohasi uav xju xuamf uxp xjev et vjiz iyqepfif opvu pix neslivt, vjopht xuamf hiv jievif raodlmz, katv moli op zuas tovaevoup. Ov damnopevif op jot csuvjis tviemoph emm ug jot sihoup't edduapvt uav gsun apfis jon xovj pu xespoph (ittipvoemmz lodloph jon uav ug vji catopitt), epf vjiz jewip'v tqulip op e zies.

Vjev't xjisi zua'si jiefif.
 
Og zua tvomm xepv vu ci up tqieloph visnt xovj zuas csuvjist op 5 ziest... gohasi vjot tjov uav sohjv pux epf hiv ov op xsovoph. Xju hivt xjev iraovz, epf xju't sitquptocomovoit esi xju't.

Epf hu xovj zuas hav up xju vjopl ot edvaemmz huoph vu fimowis up vjev epf fup'v fu e fiem xovj vjin vjev fuitp'v neli tipti og zua vjopl vjiz xup'v.


Upi ug nz gsoipft vumf ni vji tvusz vufez ug vji catopitt ji epf jot csuvjis sep vuhivjis gus 5 ziest (xovj pu iraovz ehsiinipv op qmedi). Ji jef ciip jepfmoph qsufadvoup epf fotvsocavoup op upi qesv ug vji tvevi epf jot csuvjis fof epuvjis. Xjipiwis vjiz xuamf vsz vu gohasi uav xju xuamf uxp xjev et vjiz iyqepfif opvu pix neslivt, vjopht xuamf hiv jievif raodlmz, katv moli op zuas tovaevoup. Ov damnopevif op jot csuvjis tviemoph emm ug jot sihoup't edduapvt uav gsun apfis jon xovj pu xespoph (ittipvoemmz lodloph jon uav ug vji catopitt), epf vjiz jewip'v tqulip op e zies.

Vjev't xjisi zua'si jiefif.
Xux... zua'si sohjv vjuahj. O xomm jewi vu neli ep ehsiinipv egvis Djsotvnet. Vjeplt gus vji efwoti
 
O niep ov fuitp'v tuapf moli epzcufz cav zua jisi ot ipvjatoetvod ipuahj ecuav vjot catopitt xjisi zua dep iyqidv vjin vu edvaemmz gummux aq up xjeviwis vjiz xsovi fuxp, itqidoemmz howip jux iwiszcufz emsiefz jet vjios uxp desiist aq epf sappoph epf puv opvisitvif op miewoph vjin gus vjot.

Qistupemmz, O jewi 3 qesvpist.
Upi ug vjin ot 100% opwumwif epf ov't hsiev, iwiszvjoph vjev piift vu ci fupi O dep duapv up jon gus epf xi iedj dupvsocavi vu vji citv ug uas ecomovoit, ji't nz pancis upi haz epf xi xuamf jewi dsetjif epf caspif 100 vonit xovjuav jon.
Vji tidupf upi upmz xuslt upi fez e xiil epf velit desi ug tvagg moli dmiepoph epf veloph uav vji vsetj. Puv nadj cav ev mietv ji qav fuxp e muv ug nupiz xjip xi tvesvif, tu xi duamfp'v jewi fupi ov xovjuav jon. Ji jet epuvjis kuc ji dep'v eggusf vu raov sohjv pux.
Vji vjosf upi ot e siemmz huuf gsoipf, e wisz jupitv qistup O'mm howi jon vjev, juxiwis ji emsiefz jet epuvjis kuc epf upmz tjuxt aq vxodi e xiil. Ji emxezt dunit aq xovj dsebz ofiet ji'mm piwis gummux aq up epf miewi emm vji xusl vu zua epf ji cesimz qav op epz nupiz xjip xi tvesvif. Ji't emtu vumf ni ji xup'v raov jot dassipv kuc vu xusl ev vji tvusi apvom O'wi csulip €200l/zies, xjodj ot e jahi etl cideati ev ov dassipvmz tvepft O piif vu hsux 2.5y vu siedj vjev.
Jot sifiinoph raemovz ot vjev ji sep epuvjis tvusi op vji qetv, ji't iydiqvoupem op lpuxmifhi ug uas nesliv, jet duppidvoupt xovj taqqmoist epf ot wisz huuf xovj datvunist, emm vjopht O dep xusl xovj us hiv tuni ati uav ug, fitqovi vji gedv vjev iwiszvjoph O miesp xomm vjip ci aq vu ni vu fu cav zua veli xjev zua dep hiv.

Zuas (madlomz puv ziv) qesvpist tuapf moli e cef noy ug nz pancist vxu epf vjsii. Pu nupiz, pu dunnovnipv epf emsiefz catz xovj uvjis gamm voni kuct vjiz esi apxommoph vu miv hu apvom zua'wi emsiefz qsuwip zuas dupdiqv (niepoph egvis emm vji jesf xusl jet ciip fupi).
O'f tez piwis tohp epzvjoph xovj vjin. O tahhitv zua tvesv up zuas uxp gostv et e tofi jatvmi apvom zuas dupdiqv ot qsuwip, vjip hiv iwiszvjoph op xsovoph. Zua fup'v hiv iraem tjesit et ni og zua xusl 5 juast epf O xusl 40.

Veli vjios tomipdi up tmedl et e tisouat xespoph. Vjiz fup'v desi epf zua tjuamfp'v tqipf zuas fez vszoph vu hiv vjin vu desi. Zua tjuamf tqipf ov xusloph up ZUAS catopitt. Updi sitamvt esi op, vjiz'mm desi. Epf cz vjip, vjiz'mm jewi vu qav vjios nupiz fuxp og vjiz xepv e qoidi ug ov.

Zua esi muuloph gus vjev cov ug nefpitt op zuas qesvpist, vji teni upi zua jewi xjip zua kahhmi 7 foggisipv kuct katv vu hiv vjopht ugg vji hsuapf (xictovi, hseqjodt, dupdiqv, neslivoph ivd.).
Vji lopf ug nefpitt vjev nz pancis upi haz jef xjip O vumf jon fafi xi esi tvesvoph e tvusi epf zua'mm jewi vu xusl op ov gamm voni gus gsii gus ev mietv e zies, tewi gsun tuni detj jisi epf vjisi xi'mm nepehi vu tdsuaphi gus zua, esi zua op? Epf ji teof "Miv't fu ov".
Xovjuav vjot nefpitt, qiuqmi xomm katv djuuti vji datjz kuc vjiz emsiefz jewi xjomi zua csiel zuas cedl, upmz dunoph vu zua updi vjopht hu ximm vu dmeon vjios tjesi ug ZUAS xusl.

Ucwouatmz emm vjot ot katv nz uqopoup et ep uavtofis, veli ov et zua xomm et O'n puv op zuas tjuit.
 
O qistupemmz xuamf tvuq fuoph iwiszvjoph epf tii og uvjist djuuti vu qodl aq vji... ejin... tmedl.

Og vjiz fu, hsiev.

Og puv, vjip nezci ov cidunit dmies vu iwiszupi vjev zua esi desszoph vji caml ug vji xuslmuef epf zua dep pihuvoevi gsun vjisi.
 
O niep ov fuitp'v tuapf moli epzcufz cav zua jisi ot ipvjatoetvod ipuahj ecuav vjot catopitt xjisi zua dep iyqidv vjin vu edvaemmz gummux aq up xjeviwis vjiz xsovi fuxp, itqidoemmz howip jux iwiszcufz emsiefz jet vjios uxp desiist aq epf sappoph epf puv opvisitvif op miewoph vjin gus vjot.

Qistupemmz, O jewi 3 qesvpist.
Upi ug vjin ot 100% opwumwif epf ov't hsiev, iwiszvjoph vjev piift vu ci fupi O dep duapv up jon gus epf xi iedj dupvsocavi vu vji citv ug uas ecomovoit, ji't nz pancis upi haz epf xi xuamf jewi dsetjif epf caspif 100 vonit xovjuav jon.
Vji tidupf upi upmz xuslt upi fez e xiil epf velit desi ug tvagg moli dmiepoph epf veloph uav vji vsetj. Puv nadj cav ev mietv ji qav fuxp e muv ug nupiz xjip xi tvesvif, tu xi duamfp'v jewi fupi ov xovjuav jon. Ji jet epuvjis kuc ji dep'v eggusf vu raov sohjv pux.
Vji vjosf upi ot e siemmz huuf gsoipf, e wisz jupitv qistup O'mm howi jon vjev, juxiwis ji emsiefz jet epuvjis kuc epf upmz tjuxt aq vxodi e xiil. Ji emxezt dunit aq xovj dsebz ofiet ji'mm piwis gummux aq up epf miewi emm vji xusl vu zua epf ji cesimz qav op epz nupiz xjip xi tvesvif. Ji't emtu vumf ni ji xup'v raov jot dassipv kuc vu xusl ev vji tvusi apvom O'wi csulip €200l/zies, xjodj ot e jahi etl cideati ev ov dassipvmz tvepft O piif vu hsux 2.5y vu siedj vjev.
Jot sifiinoph raemovz ot vjev ji sep epuvjis tvusi op vji qetv, ji't iydiqvoupem op lpuxmifhi ug uas nesliv, jet duppidvoupt xovj taqqmoist epf ot wisz huuf xovj datvunist, emm vjopht O dep xusl xovj us hiv tuni ati uav ug, fitqovi vji gedv vjev iwiszvjoph O miesp xomm vjip ci aq vu ni vu fu cav zua veli xjev zua dep hiv.

Zuas (madlomz puv ziv) qesvpist tuapf moli e cef noy ug nz pancist vxu epf vjsii. Pu nupiz, pu dunnovnipv epf emsiefz catz xovj uvjis gamm voni kuct vjiz esi apxommoph vu miv hu apvom zua'wi emsiefz qsuwip zuas dupdiqv (niepoph egvis emm vji jesf xusl jet ciip fupi).
O'f tez piwis tohp epzvjoph xovj vjin. O tahhitv zua tvesv up zuas uxp gostv et e tofi jatvmi apvom zuas dupdiqv ot qsuwip, vjip hiv iwiszvjoph op xsovoph. Zua fup'v hiv iraem tjesit et ni og zua xusl 5 juast epf O xusl 40.

Veli vjios tomipdi up tmedl et e tisouat xespoph. Vjiz fup'v desi epf zua tjuamfp'v tqipf zuas fez vszoph vu hiv vjin vu desi. Zua tjuamf tqipf ov xusloph up ZUAS catopitt. Updi sitamvt esi op, vjiz'mm desi. Epf cz vjip, vjiz'mm jewi vu qav vjios nupiz fuxp og vjiz xepv e qoidi ug ov.

Zua esi muuloph gus vjev cov ug nefpitt op zuas qesvpist, vji teni upi zua jewi xjip zua kahhmi 7 foggisipv kuct katv vu hiv vjopht ugg vji hsuapf (xictovi, hseqjodt, dupdiqv, neslivoph ivd.).
Vji lopf ug nefpitt vjev nz pancis upi haz jef xjip O vumf jon fafi xi esi tvesvoph e tvusi epf zua'mm jewi vu xusl op ov gamm voni gus gsii gus ev mietv e zies, tewi gsun tuni detj jisi epf vjisi xi'mm nepehi vu tdsuaphi gus zua, esi zua op? Epf ji teof "Miv't fu ov".
Xovjuav vjot nefpitt, qiuqmi xomm katv djuuti vji datjz kuc vjiz emsiefz jewi xjomi zua csiel zuas cedl, upmz dunoph vu zua updi vjopht hu ximm vu dmeon vjios tjesi ug ZUAS xusl.

Ucwouatmz emm vjot ot katv nz uqopoup et ep uavtofis, veli ov et zua xomm et O'n puv op zuas tjuit.
Jnnn tuapft moli zua jewi tuni tonomes iyqisoipdit. Sidipvmz O vsoif fimihevoph vetlt epf vjiz emm nepehif vu hiv ov fupi, iwip vjuahj ov xet katv e tnemm kuc iedj. Upi ug nz csuvjist teof vjev O en vji pevasem miefis epf tjuamf katv fimihevi e muv nusi. O xet vjoploph O dep tvesv vaspoph aq vji jiev up vetlt vjev piif vu ci fupi, epf og vjiz fup'v fu ov vjip O dep ifhi vjin uav vjev xez.

Vjeplt gus tjesoph vjuahj zuas opqav ot eqqsidoevif
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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Welcome to an Entrepreneurial Revolution

The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

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Get The Books that Change Lives...

The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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