IceCreamKid
With Great Power Comes Great Electricity Bill
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
I would just like to know what that sentence exactly means. In my situation I obviously have to care about money.
Here's the deal: The struggling entrepreneurs are very focused on themselves and their selfish wants. Go to an MLM meeting and you'll see this selfish energy throughout the whole room. They don't spend much time at all truly understanding what the customer wants. Their focus on themselves blinds them from seeing what's in front of them.
If I could break it down into a few steps, this is it:
1. Identify and understand the problem/need inside out.
2. Craft a solution to that problem. Put all of the systems in place to scale the solution.
3. Position and market that solution VERY well through copywriting.
Most people skip these steps completely. They don't position their product/service in a compelling way. They don't offer a solution to a problem. They don't spend a minute on really thinking about the customer's mindset at all.
Do you know the story of Domino's pizza? 2 brothers were struggling to get their pizza biz off the ground. After 2 years one guy quit because they weren't making any money and left the other brother, Tom, to run the biz. Tom's back was against the wall. There's something special about having your back against the wall though. It forces you to go all in. 100%.
This was during the 1960's and the standard wait for pizza delivery was 1 hour minimum. Big pain.
This one guarantee launched Domino's into a multi-million dollar biz: Delivery in 30 minutes or it's free.<-Do you see why I was stressing copywriting so much back in the day? Copywriting is the bridge to the sale. The cherry on top of your ice cream. The wind beneath your wings. The Emma Watson pics on a biz forum. The flavor. The juice.
Did Domino's have the best pizza in town? Nope...but they had the most compelling offer. The offer is what gets the customer to buy the first time. Your product/service is what keeps them buying for many years to come.
It's that simple. Identify and understand a pain. Create systems to scale it. Position it very well.