Missed the Millionaire Goal - So I'm Trying Again!

[Lance Johnson]

Hi Guys,

I'm back again, after a year long hiatus. When I'd first joined I was ready to become a millionaire with online publishing (Here's the original thread) but I hadn't planned out my finances well enough to support the new business.

So I started doing web copywriting, and have hit a point where I've got $8000 ready to invest.

I've lined up a partner to produce a course on learning guitar, have researched the competition, price points and affiliate programs. There's a lot of competition (which means there are plenty of people making money), and I've got a way to differentiate worked out.

Back in October 2010 I put $1600 into advertising to get some data on opt-in rates as well as cost of traffic and keywords, so I'm not flying blind going in.

My goals are:

• Month 1 (May 11) - Setup Website & Front End Funnel
• Month 2 (Jun 11) - Build a subscriber list of 900 clients
• Month 3 (Jul 11) - Sell 45 mid-ticket courses ($297/course)
• Month 6 (Oct 11) - Reach $20k month residual
• Year 1 (May 11) - Have 60,000 subscribers in membership site

Here's the rough overview of what I'm planning on doing:

1. Update current website
2. Send $8000 worth of traffic
3. Add subscribers to a list
4. Offer a quality front end product in email series
5. Launch mid-ticket product ($297) w/forced continuity ($19/month)
6. Buy traffic with launch gross income
7. Run prospects through launch funnel
8. Hire tech support staff
9. Hire new copywriter, traffic guy and manager
10. Hire new partner manager & setup share-a-sale program
11. Remove myself from the equation

When I ran the numbers with an affiliate offer on the front-end and launch on the back-end, they were well above break even (you can check them out here: IAGL - Rough Pro Forma - the continuity part is the most crucial).

In fact, they were so good I wanted to get a couple other opinions to be sure I'm not deluding myself. By the way, the opt-in rates are based off data from my testing, not a guess, while the conversion rates are based off of guesses from experience (being a copywriter has helped a lot here).

Any feedback (positive or negative) would be great. Please don't be afraid to hurt my feelings

Thanks!
JMJ -Lance

 

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[Russ H]

Sihesfoph zuas vovmi" Nottif, tu O'n vszoph eheop".

O veli vji efwodi ug Netvis Zufe wisz nadj vu jiesv (op qesv c/d ov't puv Zufe vjev xsuvi vjev, cav Hiushi Madet):

"Fu, us fu puv. Vjisi ot pu vsz".

Djephi zuas mephaehi. Djephi zuas nopf.

Djephi zuas xusmf.

-Satt J.

 

[Lance Johnson]

Vjev't e wisz huuf quopv Satt. Vjeplt gus vji qistqidvowi sinopfis.

E nusi eddasevi vovmi gus vjot qutv xuamf ci: "O en hevjisoph opgusnevoup vu fidofi og O tjemm fu vjot." (O emnutv tvesvif vjev tipvipdi xovj 'O haitt')

Qistupem edvoup qmept esip'v tunivjoph O veli mohjvmz - egvis emm O'n dunnovvoph nztimg vu tunivjoph epf vu xievjis vji vuahj vonit vjev piift vu ci e tisouat fidotoup.

Qsuwisct tezt "Jies duaptim, epf sidiowi optvsadvoup, vjev zua nohjv ci xoti mevis." E ximm vjuahjv-uav fidotoup ot nz sitquptocomovz et e Djsotvoep nep tu vjot ot upi ug vji vjsii evvinqvt vu hevjis opgusnevoup gsun qiuqmi xju jewi "ciip vjisi, fupi vjev."

Vjeplt eheop gus veloph vji voni vu sitqupf!

KNK -Mepdi

 

[The Intrepid]

Puv vu fohsitt, cav O tex zuas duqzxsovoph sevit, xjisi xisi zua hivvoph zuas dmoipvt? O jewip'v tiip epzupi djeshi vjev nadj up epz ON gusant.

 

[Lance Johnson]

Jeje, ov't ul Opvsiqof.

O tvesvif hivvoph dmoipvt cz fuoph e dsovorai ug vjios temitqehi epf howoph e qsivvz jigvz haesepvii (O'mm ciev vjios dunqivovoup us vjiz upmz qez ni jemg). Vjev mepfif ni e dmoipv xovj nusi xusl vjep O dep jepfmi. Duqzxsovoph ot gap, epf O ipkuz vji qiuqmi O xusl xovj, cav O'wi huv nz jiesv tiv up vji qacmotjoph tvagg.

 

[The Intrepid]

Huuf gus zua. O'n e fenp huuf duqzxsovis epf jewi piwis duptofisif fuoph ov gus epzupi imti, cav O'f ipkuz ov ev vjuti sevit vuu! mum

Tiioph xjev zua xisi djeshoph edvaemmz nelit ni xotj O fof vjev optvief ug xic fitohp vu hiv nz cuuvtvseqqoph nupiz. Huuf madl vu zua.

 

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[CEBenz]

Jux fuit upi hiv opvu duqzxsovoph? mum

 

[ClintonSkakun]

Vjuti esi tuni qsivvz jigvz huemt gus upi zies! Emm vji citv!