Today I found the difference between the four otherwise confused concepts of customer communication.
See this link for excellent illustrations:
The Difference Between Marketing, PR, Advertising, and Branding
It can't be clearer than this
.
My view:
Marketing: Inflate your own self worth.
PR: Letting others inflate your self worth.
Advertising: Letting self inflation go to an insane level. Indoctrination warning.
Branding: See if the indoctrination worked as was intended.
Hehehe. I find this subject so fun and entertaining=).
So, in order to succeed as a promoter:
1) Do your marketing and let people know you exist.
2) Start your PR campaing by letting others speak well about you (some companies pay people to do this. Would you believe it? Crazy, but very clever stuff indeed).
3) Step it up to advertising and make those minds go crazy with desire.
4) More PR to really heat things up and make people want everything you produce, because everyone else say it is soooo good. Peer pressure, you gotta love it.
5) Bring onboard someone to find out if people understand why you exist. A branding expert.
Start over and bring in those green bills.
Essentially simple stuff. The PR is the cream on the cake. A good and smart PR campaign can make you very successfull. Try it, but for Gods sake, keep your PR army a hidden secret. Big scandals is not as nice as it may seem. Bad publicity is always bad publicity, unless you are a sadomasochist of some sort. Good business like indoctrinated customers coming back for more and more stuff.
See this link for excellent illustrations:
The Difference Between Marketing, PR, Advertising, and Branding
It can't be clearer than this
.My view:
Marketing: Inflate your own self worth.
PR: Letting others inflate your self worth.
Advertising: Letting self inflation go to an insane level. Indoctrination warning.
Branding: See if the indoctrination worked as was intended.
Hehehe. I find this subject so fun and entertaining=).
So, in order to succeed as a promoter:
1) Do your marketing and let people know you exist.
2) Start your PR campaing by letting others speak well about you (some companies pay people to do this. Would you believe it? Crazy, but very clever stuff indeed).
3) Step it up to advertising and make those minds go crazy with desire.
4) More PR to really heat things up and make people want everything you produce, because everyone else say it is soooo good. Peer pressure, you gotta love it.
5) Bring onboard someone to find out if people understand why you exist. A branding expert.
Start over and bring in those green bills.
Essentially simple stuff. The PR is the cream on the cake. A good and smart PR campaign can make you very successfull. Try it, but for Gods sake, keep your PR army a hidden secret. Big scandals is not as nice as it may seem. Bad publicity is always bad publicity, unless you are a sadomasochist of some sort. Good business like indoctrinated customers coming back for more and more stuff.
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