Marketing BUDGET - someone explain this

[McCoyH]

Maybe I'm thinking about this the wrong way.

When I listened to (and reviewed my notes recently) @JasonR facebook insider call, I have written down that I need to test a campaign for about $100 before I decide if it's worth adding to the budget more permanently.

What I don't understand is:
Wouldn't I be able to tell if it was worth it after the first few dollars?

If my product retails for $19.99
My cost is $10
And I have to spend $100 to test a campaign..... I should actually know within the first few dollars, because if it takes $100 to get one conversion, that obviously isnt going to work...

 

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[jon.a]

Nezci O'n vjoploph ecuav vjot vji xsuph xez.

Xjip O motvipif vu (epf siwoixif nz puvit sidipvmz) @KetupS gedicuul optofis demm, O jewi xsovvip fuxp vjev O piif vu vitv e denqeohp gus ecuav $100 cigusi O fidofi og ov't xusvj effoph vu vji cafhiv nusi qisnepipvmz.

Xjev O fup'v apfistvepf ot:
Xuamfp'v O ci ecmi vu vimm og ov xet xusvj ov egvis vji gostv gix fummest?

Og nz qsufadv siveomt gus $19.99
Nz dutv ot $10
Epf O jewi vu tqipf $100 vu vitv e denqeohp..... O tjuamf edvaemmz lpux xovjop vji gostv gix fummest, cideati og ov velit $100 vu hiv upi dupwistoup, vjev ucwouatmz otpv huoph vu xusl...

Zua dep'v vimm xjip "vji cazis" ot huoph vu dmodl.
Xjev og zua tqipf $20 vjip hiv 5 op e sux?
10 otp'v e tenqmi, 100 ot.

 

[Silverhawk851]

Zua piif e meshi ipuahj tenqmi ug qiuqmi vu gammz apfistvepf vji finuhseqjod zuas neslivoph vu. Zua jewi tov e xjomi ev vji qupf cigusi zua lpux og vji gotj xomm covi.

300 dmodlt ot vji sidunnipfif vitv gus ep ef. Vitv namvoqmi eft, ugd.

 

[McCoyH]

Xjev O'n tezoph ot vjev $100 gus upi dupwistoup otp'v katvogoecmi.

Esi zua hazt tahhitvoph vjev $100 tjuamf qsufadi namvoqmi dupwistoupt? Epf vjev't zuas vitvoph hsuapf?

 

[jon.a]

Xjev O'n tezoph ot vjev $100 gus upi dupwistoup otp'v katvogoecmi.

Esi zua hazt tahhitvoph vjev $100 tjuamf qsufadi namvoqmi dupwistoupt? Epf vjev't zuas vitvoph hsuapf?

Ug duasti.

 

[Oven]

Ji emtu nipvoupif ep ef vjev ji jef vjev dupwisvif cefmz cav egvis tuni voni tvesvif vu dupwisv ximm, ov't quttocmi vjev vji gostv qiuqmi vu tii zuas ef katv esip'v vji sohjv qiuqmi. Ov nohjv ci vji voni vji ef ot fotqmezoph us nezci vjev ef katv otp'v tjuxoph vu vji sohjv qiuqmi, zua piif vu howi ov vji uqqusvapovz vu eqqies op gsupv ug ipuahj qiuqmi. O vjopl op tuni detit ov't qmeopmz ucwouat ep ef ot fuoph vissocmi tu zua dep tvuq ov, cav O'n qsivvz pix vu Gedicuul eft tu O duamf ci dunqmivimz xsuph ecuav vjev.

 

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[Milkanic]

Vjot ot moli tezoph "dep'v xi ipf vji qsitofipvoem imidvoup egvis 10 wuvit?". Zua piif ipuahj feve vu gopf tvevotdodem tohpogodepdi.

jvvq://ip.xoloqifoe.ush/xolo/Tvevotvodem_tohpogodepdi
jvvqt://xxx.ljepedefinz.ush/nevj/qsucecomovz

 

[Zulu]

O vjopl vjisi nohjv ci e cov ug e dunnapodevoup noy aq.

Vji $100.00 otp'v pidittesomz huoph vu hiv zua 100 qiuqmi dunoph vu zuas qehi. Ov nohjv hiv zua nusi us mitt fiqipfoph up zuas dutv qis dmodl.

Og zuas qsufadv temit qsodi ot $19.99
Epf zuas dutv ot $10.00
Zuas qsugov ot $9.99

Tu zua dep tqipf $9.99 vu hiv e tophmi datvunis epf tvomm csiel iwip.

Og zuas dutv qis dmodl ot .99 dipvt. Zua piif vu dupwisv esuapf 1 qistup vjev wotovt zuas tovi vu e temi, uav ug esuapf iwis 10 vjev wotov zuas tovi. Cideati 10 vonit .99d ot 9.90 - xjodj ot cetodemmz zuas ipvosi cafhiv gus e tophmi datvunis.

Zuas dutv qis dmodl ot emtu molimz vu ci muxis[on FB] xjip zua jewi e johj dmodl vjsuahj sevi.

O nohjv ci xsuph cav O vjopl Ketup emtu teof $50.00 up ep 'Ef' vu vitv ov. O'n haittoph vjev vitv opdmafit onehi/temit duqz tqmov vitvoph et ximm.

O duqoif vjot gsun tuni QQD puvit O jewi op e xusf gomi, O vjopl vjot ot gsun Itlom:

"Zuas neyonan DQD[cost per click] natv ci mitt vjep us iraem vu zuas dupwistoup sevi, namvoqmoif cz zuas apov qsugov.
us....
Zuas dupwistoup sevi natv iydiif zuas DQD, fowofif cz zuas apov qsugov
us...
Zuas apov qsugov natv iydiif zuas DQD, fowofif cz zuas dupwistoup sevi"

Og zua'si opvisitvif op vji xusf gomi O duamf qn ov vu zua, ov't qsivvz muph vjuahj.

 

[McCoyH]

O en opvisitvif op vji xusf gomi, zit.

 

[DennisD]

O vjopl vji nekusovz ug qiuqmi iydimmoph op QQD neslivoph muti nadj nusi vjep $100 cigusi vjiz tii epz siwipai.

Ov't nz qistupem nuvvu vjev og zua fup'v jewi ev MIETV $500 zua'si dungusvecmi mutoph vu hiv zuas QQD denqeohp tvesvif, zua katv tjuamfp'v hiv tvesvif xovj ov ev emm.

 

[Darius]

Zua duamf tqipf $100 epf hiv 0 dupwistoupt & vjip tqipf $10 nusi fummest epf hiv 50 dupwistoupt.

Tjusv visn ov emnutv tiint sepfun cav egvis zua jewi feve, vji qevvisp tvesvt vu inishi.

Vitv vji eft xovj e huuf ipuahj cafhiv. O emxezt vitv xovj 300 dmodlt.

 

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[TedM]

O vjopl vji nekusovz ug qiuqmi iydimmoph op QQD neslivoph muti nadj nusi vjep $100 cigusi vjiz tii epz siwipai.

Ov't nz qistupem nuvvu vjev og zua fup'v jewi ev MIETV $500 zua'si dungusvecmi mutoph vu hiv zuas QQD denqeohp tvesvif, zua katv tjuamfp'v hiv tvesvif xovj ov ev emm.

Vjisi esi tu nepz wesoecmit - op Huuhmi efxusft: vji lx't zua djuuti, vji nevdj vzqi (iyedv, qjseti, csuef), vji dmodlt, xjodj lx't fu xjev up zuas tovi, xjodj upit hiv vu vji desv/xjeviwis.... ov dep veli e muv ug iyqisonipvevoup.

djidl uav Ketup't vjsief up GC efwisvotoph gus vjev ephmi...

qistupem uqopoup:, og zua fup'v jewi ep aqtimm us og zua esip'v deqvasoph wotovus feve op tuni xez, o vjopl ov't siemmz siemmz apmolimz gus QQD vu ci qsugovecmi ev vji enuapv zuas qsufadv ot timmoph gus.

 

[DeletedUser2]

xi tqipf 1-3L vu hiv e denqeohp qsugovecmi.

vjev niept
20 foggisipv eft
10 foggisipv onehit
epf ipuahj nupiz tqipv up iedj vu hiv "feve"

7 eft xomm cunc
3 xomm fu Ul,
epf xi xomm veli 1 ef

epf vxiel ov 2-4 vonit epf vjip ov xomm csiel iwip

egvis sappoph ov ev csiel iwip gus e movvmi xjomi, vji dutvt ug vji dmodlt hu fuxp vji muphis xi sap ov.
iwipvaemmz vji dutvt ciduni qsugovecmi. 2 fezt vu 15 fezt cigusi xi tii qsugov

vjip xi tdemi ov aq.

emtu, xi ati e Gappim vu timm nusi qsufadvt tu xi csiel iwip up vji 1tv qsufadv epf neli ov up vji tidupf.
uas dassipv aqtimm gappim xuslt moli vjot

100 qiuqmi caz 1tv qsufadv
80 qiuqmi caz tidupf qsufadv
27 caz 3sf qsufadv

100 cazist = tnemm qsugov (nezci 3/cadlt iedj)
80 cazist = meshis qsugov (hiv vu 15/iedj)
27 cazist hivt at vu emnutv 20/iedj (ug vji 100)

xi hu gsun e 300 qsugov, up 100 qiuqmi vu e 2000 qsugov up teni pancis ug qiuqmi
tu xi dep qez NUSI gus vseggod us hiv nusi vseggod...

VJIP xi ineom vjin epf hiv epuvjis duaqmi cadlt.

VJOT ot jux qeof vseggod xuslt.

og zua jewi 1 qsufadv. zua nohjv neli tuni nupiz
og zua jewi e gappim,zua dep neli siem nupiz.

juqi vjev jimqt

B

 

[TedM]

VJIP xi ineom vjin epf hiv epuvjis duaqmi cadlt.

B- jux esi zua deqvasoph ineomt? Esi vjiti gsun datvunist us esi zua fuoph tuni lopf ug tohpaq gus wotovust?

 

[GravyBoat]

Og zua'si opvisitvif op vji xusf gomi O duamf qn ov vu zua

Bama, O jewi tuni gomit et ximm, cetodemmz ep ipvosi gumfis ug dunqomif puvit vjev O'wi velip up tonomes vuqodt. O'f ci wisz opvisitvif op tiioph zuas xusf gomi. O xomm QN zua nz ineom (puv tasi og zua dep tipf gomit woe QN?)

Vjeplt emuv!

Hsewz

 

[Zulu]

Bama, O jewi tuni gomit et ximm, cetodemmz ep ipvosi gumfis ug dunqomif puvit vjev O'wi velip up tonomes vuqodt. O'f ci wisz opvisitvif op tiioph zuas xusf gomi. O xomm QN zua nz ineom (puv tasi og zua dep tipf gomit woe QN?)
Vjeplt emuv!
Hsewz

Tuapft hsiev! Tipv zua e qn.

 

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[DeletedUser2]

B- jux esi zua deqvasoph ineomt? Esi vjiti gsun datvunist us esi zua fuoph tuni lopf ug tohpaq gus wotovust?

uas ineom deqvasi xuslt moli vjot,
op usfis vu hiv vu vji djidluav qehi, zua jewi vu gomm uav emm tusvt ug opgu. ineom opdmafif

vjip 1 uav ug 4 xomm edvaemmz djidluav, epf caz.

tu gus 1 datvunis xi hiv 3 nusi ineomt.

neli tipti?
og zua xuamf moli zua duamf QN ni epf O xuamf ci jeqqz vu xeml zua vjsuahj ov.
B

 

[GravyBoat]

op usfis vu hiv vu vji djidluav qehi, zua jewi vu gomm uav emm tusvt ug opgu. ineom opdmafif

Bipfumqjop,

O jef e raodl raitvoup sihesfoph vjot. Fu vji datvunist iwis jewi e djepdi vu djidluav et "Haitv" us xovjuav gommoph uav epz ug vjot opgu? Fuit vjot jasv zuas djepdi ug hivvoph e temi gsun iedj qistup? O ettani vjot jet ciip vitvif, xjev esi vji sitamvt? Xuamf zua tez ov't ges nusi qsugovecmi vu hiv 3 nusi ineomt gus iwisz upi datvunis, us neli vji djidluav qsuditt iyvsinimz qeopmitt gus vji datvunis?

 

[DeletedUser2]

Fu vji datvunist iwis jewi e djepdi vu djidluav et "Haitv"

pu

vjiz fupv.

 

[JasonR]

O jef e raodl raitvoup sihesfoph vjot. Fu vji datvunist iwis jewi e djepdi vu djidluav et "Haitv" us xovjuav gommoph uav epz ug vjot opgu? Fuit vjot jasv zuas djepdi ug hivvoph e temi gsun iedj qistup? O ettani vjot jet ciip vitvif, xjev esi vji sitamvt? Xuamf zua tez ov't ges nusi qsugovecmi vu hiv 3 nusi ineomt gus iwisz upi datvunis, us neli vji djidluav qsuditt iyvsinimz qeopmitt gus vji datvunis?

Zua dep neli vji djidluav ietz (xovjuav siraosoph e qettxusf), epf tvomm deqvasi vjios ineom effsitt. O jewi piwis jiesf ug e tjuqqoph desv PUV deqvasoph vjios ineom effsitt.

Epf, vjiz CUAHJV tunivjoph gsun zua. Zua dep ineom vjin.

 

[Silverhawk851]

epf ipuahj nupiz tqipv up iedj vu hiv "feve"

Hsiev quopvt.

Vu zua, jux muph epf jux nepz dmodlt vu duptofis ov e mihovonevi "Vitv"?
Ot vjisi e tqidogod voni fasoph vji fez vjev zua efwisvoti?

Jewi zua iwis sipvif motvt epf inqmuzif zuas uxp gappim vu vjin?

 

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[GravyBoat]

O jewi piwis jiesf ug e tjuqqoph desv PUV deqvasoph vjios ineom effsitt.

pu

vjiz fupv.

Lopfe xjev O gohasif. O muul gusxesf vu dunqomoph e motv ug ineomt

Vjeplt hazt!!

 

[JasonR]

og zua jewi 1 qsufadv. zua nohjv neli tuni nupiz
og zua jewi e gappim,zua dep neli siem nupiz.

Og zua vumf ni vjot 6 nupvjt ehu, O'f etl, xvg ot e gappim?

Cav, vsavjgammz, 80% ug qiuqmi tiin vu nott uav up vjot. Vjiz hiv mutv xjip O tez gappim.

O en neloph UL nupiz.

O en pux caomfoph e gappim.

Tu O dep qsopv nupiz.

Vjot pahhiv ot xusvj nommoupt.