Making a Difference the Wrong way

[ZF Lee]

Contrary to belief, we have had one or two experiences of selling before we got introduced to the Fastlane.

Mine was a food fair at school. My class was tasked to put up a hotdog stall and a game stall (pinball!)
On selling, some over-emphasize marketing and advertising to promote products even if it is not perfect. For example, McDonalds' successfully rakes in customers due to delicious depictions of burgers on its ads despite the fact that its burgers aren't that picturesque

One thing to note:
IF YOU ARE PRODUCING A PRODUCT, MAKE SURE IT CAN BE REPLICATED UNIFORMLY.
Commandment of scale. Replication is an important step. There may be hundreds desiring the same solution. Produce value that can be replicated to provide uniform magnitude of success and satisfaction to everyone!

The mistake of the hotdog store was that they started cutting the sausages and cucumbers DIFFERENTLY. Some even started selling JUST SAUSAGES. Why sell differently from the value you promised to provide? The market didn't even ask them to provide such a thing. Talk about mis-coordination. Put your stance as planned!

Needless to say, they had to work all day to rectify the mess, while I sat at the game stall, let my juniors run the stall (people pretty much take care of themselves when engrossed with addiction of games) and had a rather relaxful time.

NOW IF ONLY THE GAME STALL WAS ONLINE.

Anyhow, MAKE SURE YOUR PROMISED SOLUTION CAN BE REPLICATED. If you keep giving different things for different customers with the same problems, chances are, you'll find it hard to develop a loyal following or brand.

 

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