- Joined
- May 2, 2012
- Messages
- 79
Rep Bank
$405
$405
User Power: 97%
One of our main products is an automotive niche product. Our product is only bought through online/phone and is generally not something that most people even know exists until they run into the problem and go online to look it up. We already have online brand recognition since we have glamorous reviews compared to our competitors, on many sites like amazon. Basically what I am trying to say is that our goal by advertising is not brand recognition in an way, but rather action and sale.
We have been diversifying our lead generation and one of the things that we can't get down is magazine/print advertising. We bargained down to good rates, so thats not whats killing us. The way we track sales is we have a percent off coupon code to use. We also assume that a certain percentage don't use the coupon.
What is killing us is not enough response. The first ad we ran was in a 80k subscriber magazine about a year ago and it did ok. To this day it makes us back about 1.5x what we pay for it. Since then we have ventured into 4 other magazines that are anywhere from 400k to 1 million+ subscriber rate each and it looks like its barely even breaking even, if that. There doesn't seem to be a direct corollary between subscriber rate and order rate. They are all in the automotive niche, except one that is outside of it.
It's extremely hard to accurately gauge how well each magazine ad is doing considering we know many customers mention the magazine ad but don't use the discount code when they order online. Does anyone have any experience in print advertising that they can pass on. If you have alot of experience in this field or know who we can turn to for help, I can send over our ad copy and tell you a little more about the company if needed, just PM me.
We have been diversifying our lead generation and one of the things that we can't get down is magazine/print advertising. We bargained down to good rates, so thats not whats killing us. The way we track sales is we have a percent off coupon code to use. We also assume that a certain percentage don't use the coupon.
What is killing us is not enough response. The first ad we ran was in a 80k subscriber magazine about a year ago and it did ok. To this day it makes us back about 1.5x what we pay for it. Since then we have ventured into 4 other magazines that are anywhere from 400k to 1 million+ subscriber rate each and it looks like its barely even breaking even, if that. There doesn't seem to be a direct corollary between subscriber rate and order rate. They are all in the automotive niche, except one that is outside of it.
It's extremely hard to accurately gauge how well each magazine ad is doing considering we know many customers mention the magazine ad but don't use the discount code when they order online. Does anyone have any experience in print advertising that they can pass on. If you have alot of experience in this field or know who we can turn to for help, I can send over our ad copy and tell you a little more about the company if needed, just PM me.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
