People buy for all sorts of reasons. For example they could be buying the status that comes with name brand luxury shoes rather than buying the material and craft to make the shoe.
I watched an episode of dragons den where this guy's business was making gilded and diamond-set dog collars for like $X0,000. I think they put one on Drake's dog and brought it in for the pitch. Clearly you aren't buying a collar, you are buying a demonstration to anyone that sees you that you are on the same level as Drake.
I watched an episode of dragons den where this guy's business was making gilded and diamond-set dog collars for like $X0,000. I think they put one on Drake's dog and brought it in for the pitch. Clearly you aren't buying a collar, you are buying a demonstration to anyone that sees you that you are on the same level as Drake.