Joe Rogan goes to Spotify for $100M

[loop101]

WSJ News Exclusive | Spotify Strikes Podcast Deal With Joe Rogan Worth More Than $100 Million

Joe Rogan is taking his podcast exclusively to Spotify Technology in a licensing deal worth more than $100 million, according to a person familiar with the matter.

www.wsj.com

 

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[PizzaOnTheRoof]

Cool that he struck a $100 million deal.

Not cool that it’s a Spotify exclusive now

 

[AFMKelvin]

Cool that he struck a $100 million deal.

Not cool that it’s a Spotify exclusive now

This sucks. He won't get the same audience as YouTube. I watch his podcasts because they're in the recommended. I don't seek them out. And I won't go through the trouble of going to Spotify just for Joe.

But if I were in his shoes I would take the 100 million obviously.

 

[Timmy C]

The podcast will still be free.

 

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[PizzaOnTheRoof]

This sucks. He won't get the same audience as YouTube. I watch his podcasts because they're in the recommended. I don't seek them out. And I won't go through the trouble of going to Spotify just for Joe.

But if were in his shoes I would take the 100 million obviously.

I wonder if it's just for the podcast only and not the Youtube channel?

 

[AFMKelvin]

I wonder if it's just for the podcast only and not the Youtube channel?

As in the video of the podcast will still be on YouTube. But the audio podcast will only stream on Spotify? That makes sense hope that's how it is.

 

[Bearcorp]

I’m pretty sure the whole production will be on Spotify, I didn’t know there was video on Spotify so not I’m sure, the whole back catalogue will be moving there as well.

It will be interesting to see where he takes it, he used to run live until there was some controversy with a guest (can’t remember who) and he stopped, he’s discussed censorship of all big social media empires a bit as well, gets a free reign on Spotify I’d have thought.

 

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[Bearcorp]

From his Facebook account

 

[Fox]

Good for him - he has worked very hard to get where he is and has a great show.

I always feel a lot of creatives are getting pretty sick of YouTube’s censorship.

 

[SDE]

Good for him - he has worked very hard to get where he is and has a great show.

100%

He might lose some of his audience over this switch but those who love his work will follow him wherever he moves.

Also, Garyvee observes the market very closely. Last year he said Joe Rogan would do this and now it happened.

 

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[Noo]

Also, Garyvee observes the market very closely. Last year he said Joe Rogan would do this and now it happened.

I'm so dumb.
GaryVee is saying for years now podcast is the future.
I am just truly understanding why now.

 

[Bearcorp]

Morning Brew email answered my Spotify video query.

 

[Fox]

View attachment 33080
Morning Brew email answered my Spotify video query.

Youtube messed up.

Giving content creators a ton of grief, hiding their content, demonetizing their videos etc.

They took too much from their Golden Geese to try and make everything ***safe*** and now a lot of people have had it.

If spotify video takes off it will crush it - people just want direct access with no BS.

 

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[LeeRoyBrown]

Look at the like to dislike ratio on his announcement video, I think that says it all really. Many don't even know what Spotify is let alone have accounts.

Joe is interesting to listen to be once said money didn't motivate him, many are now going in on him about that.

I believe many will indeed transition over to Spotify eventually however. But he will lost a large % because most lurk on YouTube and appreciate the suggestions they're now accustom to.

I can see why he moved because what with the current economy issue he needs to provide for his family. Also, if someone waved millions in your face wouldn't you contradict yourself too.

 

[MTF]

At first I was skeptical about this move. Now I'm thinking that Joe might know something we don't. If Spotify keeps it up and gets more prominent YouTubers off the platform without censoring them and getting involved in their creative process, maybe it's the beginning of end for YouTube.

 

[Longinus]

American podcaster moves from American platform to European because of freedom of speech.

 

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[loop101]

I predict a rising demand for podcast creation tools. Money chasers will want to be the next Joe Rogan.

 

[Vigilante]

At first I was skeptical about this move. Now I'm thinking that Joe might know something we don't. If Spotify keeps it up and gets more prominent YouTubers off the platform without censoring them and getting involved in their creative process, maybe it's the beginning of end for YouTube.

Howard Stern moving to Sirius XM legitimized the platform

 

[daniel_m]

I'd consider myself a pretty big Rogan fan but even I won't be going to Spotify to watch most of his interviews. If it's a name I'm interested in like Naval, Elon, or Peterson - sure I'll go on over to Spotify but I won't be seeking out random interviews of people I've never heard of before.

I don't have anything against Spotify - I just don't use it or any other streaming service. In fact I'm glad that somebody ripped one of the biggest players on YouTube off of the platform and I hope it works out for them.

 

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[ds_groundupbiz]

Great news for podcasters! Definitely provides more exposure to the podcasting field and shows that digital content can bring in some BIG checks! Watch time / listening time & attention span are becoming even more valuable avenues to monetize.

 

[biophase]

Great news for podcasters! Definitely provides more exposure to the podcasting field and shows that digital content can bring in some BIG checks! Watch time / listening time & attention span are becoming even more valuable avenues to monetize.

To me, the biggest issue will be that I can't cast Spotify to my TV. Does Spotify even have a TV app? I don't mind listening to the podcast on Spotify while driving, but how could you watch it on your TV?

Will they be broadcasting his podcasts live?

 

[ds_groundupbiz]

To me, the biggest issue will be that I can't cast Spotify to my TV. Does Spotify even have a TV app? I don't mind listening to the podcast on Spotify while driving, but how could you watch it on your TV?

Will they be broadcasting his podcasts live?

I bet they are working on it! Or at least have considered it heavily because you are not alone.

 

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[Sanj Modha]

$100m/year to sign an exclusivity deal and carry on doing the same job you've been doing for years?

Hell. The. F*ck. Yeah.

 

[Danny Sullivan]

I recently stumbled across this article from Andrew Wilkinson (the Co-Founder of Tiny). Obviously trying to get their Supercast Service into the game, yet still an interesting read. He also talks about Joe Rogan.

Howard Stern is Getting Ripped Off

Why podcasting may have minted its first billionaire, subscription podcasting is the next great business model, and how to join the…

medium.com

 

[Kid]

Is it mentioned anywhere for how many years he has this deal?

 

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[LeeRoyBrown]

Is it mentioned anywhere for how many years he has this deal?

I believe it's one year.

 

[Kid]

I believe it's one year.

Do you mean $100m per one year or that after one year they'll have to renegotiate?

 

[LeeRoyBrown]

Do you mean $100m per one year or that after one year they'll have to renegotiate?

Correct. One year.

 

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[c_morris]

To me, the biggest issue will be that I can't cast Spotify to my TV. Does Spotify even have a TV app? I don't mind listening to the podcast on Spotify while driving, but how could you watch it on your TV?

Will they be broadcasting his podcasts live?

Spotify does have a TV app. I know for a fact that it is available on Roku devices. I can only assume it's available on Apple TV, Amazon Fire, etc. My LG smart TV does not have it though, but I'm sure newer models will.

EDIT: I was able to cast using Chromecast as well, however I don't think Spotify video is available in Canada so it was just music.

 

[PizzaOnTheRoof]

I’ve said this about Netflix, Hulu, and YouTube but forgot about podcasting:

Streaming platforms are going to move to a production studio model after riding the coattails of licensed popular content.

Netflix will be akin to Universal or Pixar. It’ll be a brand of D2C video content.

Disney already proved it when “Trolls” crushed their box office record in only a couple weeks by going D2C.

YouTube was never meant to use for podcasting.

Prediction: Spotify will start making original podcast content too and by 2022 will be the king of podcasting.