Fairhill
Contributor
User Power
Value/Post Ratio
243%
- Jun 7, 2018
- 14
- 34
I run a tutoring business and our website is a simple one-page site, but I've gotten mostly good feedback on it.
We also run Google Ads to dedicated landing pages which are even simpler. The goal is to simple get a phone number lead, or engage them with the on-site chat, and get them on the phone to build trust.
Today, I spoke with a friend who is a digital marketing manager for a larger company.
He was suprised I didn't have a "proper" website with nav menus, blog, etc etc.
He said he wouldn't trust my website as a customer.
He also said I need to improve SEO.
Well our Google Ad campaign is giving results, but it got me thinking...maybe we could be doing much better?
The natural thing here would be to test his suggestions to see if it gives better conversion rates, more clients etc. But getting good SEO and creating our website from scratch would entail many months of work.
What do you guys think, what have been your experiences? Am I stupid for not doing SEO, and for having a very "simple" home page? (if you want to see the site, PM me and I'll send you a link)
We also run Google Ads to dedicated landing pages which are even simpler. The goal is to simple get a phone number lead, or engage them with the on-site chat, and get them on the phone to build trust.
Today, I spoke with a friend who is a digital marketing manager for a larger company.
He was suprised I didn't have a "proper" website with nav menus, blog, etc etc.
He said he wouldn't trust my website as a customer.
He also said I need to improve SEO.
Well our Google Ad campaign is giving results, but it got me thinking...maybe we could be doing much better?
The natural thing here would be to test his suggestions to see if it gives better conversion rates, more clients etc. But getting good SEO and creating our website from scratch would entail many months of work.
What do you guys think, what have been your experiences? Am I stupid for not doing SEO, and for having a very "simple" home page? (if you want to see the site, PM me and I'll send you a link)
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