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Is "cardio" too broad to be a niche?

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bmarone

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I know fitness definitely is, after all, it's an entire industry.

But cardio, on the other hand, is a little more specific and focuses on fitness aspects that might be of interest to endurance and track and field athletes. Would this, in turn, qualify as a "niche" in the typical sense?

The reason for this query is I've been told, many times, that if you start with a niche and build on that, you have a better chance of being successful in your business. If "cardio" is too broad, then I may have to find a way to channel this area of fitness into a niche (i.e. maybe make cardio training appeal to people with packed schedules who still wish to train).

Any suggestions?

Brandon
 
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Stop Peeking Through the Keyhole.
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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