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Interview with James Jani (Emerging YouTube influencer)

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MJ DeMarco

I followed the science; all I found was money.
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<div class="bbWrapper">I pulled this post out of James&#039; main YouTube progress thread... (0 to 300K subscribers in a few months)<br /> <br /> <div class="bbCodeBlock bbCodeBlock--unfurl js-unfurl fauxBlockLink" data-unfurl="true" data-result-id="81979" data-url="https://www.thefastlaneforum.com/community/threads/creating-a-thriving-personal-brand-w-youtube-a-journal-a-personal-guide.93279/" data-host="www.thefastlaneforum.com" data-pending="false"> <div class="contentRow"> <div class="contentRow-figure contentRow-figure--fixedSmall js-unfurl-figure"> <img src="https://www.thefastlaneforum.com/community/data/assets/logo/fastlane_discussion_og.png" loading="lazy" alt="www.thefastlaneforum.com" class="bbCodeBlockUnfurl-image" data-onerror="hide-parent"/> </div> <div class="contentRow-main"> <h3 class="contentRow-header js-unfurl-title"> <a href="https://www.thefastlaneforum.com/community/threads/creating-a-thriving-personal-brand-w-youtube-a-journal-a-personal-guide.93279/" class="link link--internal fauxBlockLink-blockLink" target="" rel="" data-proxy-href=""> GOLD! - HOT! - Creating a Thriving Personal Brand w/ YouTube - A Journal &amp; A Personal Guide. </a> </h3> <div class="contentRow-snippet js-unfurl-desc">Let&#039;s get this started with a basic introduction. Hi, I&#039;m James. 19 y/o from the UK, chose not to go university since there wasn&#039;t any subject I wanted to study that would suit my direction in life. The big goal is to be semi-retired by 30, but that&#039;s okay if I don&#039;t get there, I&#039;m focusing on...</div> <div class="contentRow-minor contentRow-minor--hideLinks"> <span class="js-unfurl-favicon"> <img src="https://www.thefastlaneforum.com/community/data/assets/logo/Fastlane32.png" loading="lazy" alt="www.thefastlaneforum.com" class="bbCodeBlockUnfurl-icon" data-onerror="hide-parent"/> </span> www.thefastlaneforum.com </div> </div> </div> </div> So many great topics discussed which I outlined below.<br /> <br /> There are probably more but I was interrupted halfway in the video<br /> <br /> <div class="bbMediaWrapper" data-media-site-id="youtube" data-media-key="kWWwZgXDjZk"> <div class="bbMediaWrapper-inner"> <iframe src="https://www.youtube.com/embed/kWWwZgXDjZk?wmode=opaque" loading="lazy" width="560" height="315" frameborder="0" allowfullscreen="true"></iframe> </div> </div><br /> <blockquote data-attributes="member: 33771" data-quote="Fox" data-source="post: 889994" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=889994" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-889994">Fox said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Had the chance Monday to interview James (<a href="https://www.thefastlaneforum.com/community/members/66317/" class="username" data-xf-init="member-tooltip" data-user-id="66317" data-username="@Valier">@Valier</a> )<br /> <br /> Was a really cool talk - he had a ton of great advice on his approach, mindset, and Fastlane principles.<br /> <br /> Thanks again James for this!<br /> <br /> <div class="bbMediaWrapper" data-media-site-id="youtube" data-media-key="kWWwZgXDjZk"> <div class="bbMediaWrapper-inner"> <iframe src="https://www.youtube.com/embed/kWWwZgXDjZk?wmode=opaque" loading="lazy" width="560" height="315" frameborder="0" allowfullscreen="true"></iframe> </div> </div><br /> <a href="https://www.thefastlaneforum.com/community/members/1/" class="username" data-xf-init="member-tooltip" data-user-id="1" data-username="@MJ DeMarco">@MJ DeMarco</a> I think you will really enjoy this - the forums and the books got mentioned quite a few times. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> So many Fastlane principles touched on...<br /> <ol> <li data-xf-list-type="ol">The process... (vs the event)</li> <li data-xf-list-type="ol">The feedback loop...</li> <li data-xf-list-type="ol">Going where the market is tickling you...</li> <li data-xf-list-type="ol">Value over money...</li> <li data-xf-list-type="ol">How skills, even in failure, accumulate to help you in the future...</li> <li data-xf-list-type="ol">The fact that he knew that the stupid &quot;start a digital marketing agency!!&quot; was pretty much a cattle call of low value chased my low value money chasers...</li> <li data-xf-list-type="ol">Being receptive to market echoes...</li> <li data-xf-list-type="ol">Looking at the whole process as an endeavor for constant improvement...</li> <li data-xf-list-type="ol">Better quality, lower quantity...</li> <li data-xf-list-type="ol">Value skewing ... isolating voids in the market, what is working?</li> <li data-xf-list-type="ol">The Lamborghini advertisement getting killed by authentic material*</li> </ol><br /> * this alone was worth the 20 minute viewing time. People are getting sick of the BS -- &quot;Look at my Lambo! Buy my course!!&quot;</div>
 
<div class="bbWrapper">Massive thanks to <a href="https://www.thefastlaneforum.com/community/members/66317/" class="username" data-xf-init="member-tooltip" data-user-id="66317" data-username="@Valier">@Valier</a> on this one. <br /> <br /> Wish I had my head in the right place at such a young age like he does.<br /> <br /> Ya so much great content here and it was great to see his thought process and approach. <br /> <br /> <a href="https://www.thefastlaneforum.com/community/attachments/screenshot-2020-07-16-at-19-56-17-webp.34075/" target="_blank"><img src="https://www.thefastlaneforum.com/community/data/attachments/30/30702-7b41c308991baf8a11b833d4b3cf8127.jpg?hash=0BF9i5yas7" class="bbImage " style="" alt="34075" title="34075" width="369" height="104" loading="lazy" /></a><br /> <br /> <a href="https://www.thefastlaneforum.com/community/members/1/" class="username" data-xf-init="member-tooltip" data-user-id="1" data-username="@MJ DeMarco">@MJ DeMarco</a> when you jumping on for a call ha?</div>
 
<div class="bbWrapper">Amazing story! Is he going to be in your next book? <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /></div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 1" data-quote="MJ DeMarco" data-source="post: 890324" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=890324" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-890324">MJ DeMarco said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I pulled this post out of James&#039; main YouTube progress thread... (0 to 300K subscribers in a few months)<br /> <br /> <div class="bbCodeBlock bbCodeBlock--unfurl js-unfurl fauxBlockLink" data-unfurl="true" data-result-id="81979" data-url="https://www.thefastlaneforum.com/community/threads/creating-a-thriving-personal-brand-w-youtube-a-journal-a-personal-guide.93279/" data-host="www.thefastlaneforum.com" data-pending="false"> <div class="contentRow"> <div class="contentRow-figure contentRow-figure--fixedSmall js-unfurl-figure"> <img src="https://www.thefastlaneforum.com/community/data/assets/logo/fastlane_discussion_og.png" loading="lazy" alt="www.thefastlaneforum.com" class="bbCodeBlockUnfurl-image" data-onerror="hide-parent"/> </div> <div class="contentRow-main"> <h3 class="contentRow-header js-unfurl-title"> <a href="https://www.thefastlaneforum.com/community/threads/creating-a-thriving-personal-brand-w-youtube-a-journal-a-personal-guide.93279/" class="link link--internal fauxBlockLink-blockLink" target="" rel="" data-proxy-href=""> GOLD! - HOT! - Creating a Thriving Personal Brand w/ YouTube - A Journal &amp; A Personal Guide. </a> </h3> <div class="contentRow-snippet js-unfurl-desc">Let&#039;s get this started with a basic introduction. Hi, I&#039;m James. 19 y/o from the UK, chose not to go university since there wasn&#039;t any subject I wanted to study that would suit my direction in life. The big goal is to be semi-retired by 30, but that&#039;s okay if I don&#039;t get there, I&#039;m focusing on...</div> <div class="contentRow-minor contentRow-minor--hideLinks"> <span class="js-unfurl-favicon"> <img src="https://www.thefastlaneforum.com/community/data/assets/logo/Fastlane32.png" loading="lazy" alt="www.thefastlaneforum.com" class="bbCodeBlockUnfurl-icon" data-onerror="hide-parent"/> </span> www.thefastlaneforum.com </div> </div> </div> </div> So many great topics discussed which I outlined below.<br /> <br /> There are probably more but I was interrupted halfway in the video<br /> <br /> <div class="bbMediaWrapper" data-media-site-id="youtube" data-media-key="kWWwZgXDjZk"> <div class="bbMediaWrapper-inner"> <iframe src="https://www.youtube.com/embed/kWWwZgXDjZk?wmode=opaque" loading="lazy" width="560" height="315" frameborder="0" allowfullscreen="true"></iframe> </div> </div><br /> <br /> <br /> So many Fastlane principles touched on...<br /> <ol> <li data-xf-list-type="ol">The process... (vs the event)</li> <li data-xf-list-type="ol">The feedback loop...</li> <li data-xf-list-type="ol">Going where the market is tickling you...</li> <li data-xf-list-type="ol">Value over money...</li> <li data-xf-list-type="ol">How skills, even in failure, accumulate to help you in the future...</li> <li data-xf-list-type="ol">The fact that he knew that the stupid &quot;start a digital marketing agency!!&quot; was pretty much a cattle call of low value chased my low value money chasers...</li> <li data-xf-list-type="ol">Being receptive to market echoes...</li> <li data-xf-list-type="ol">Looking at the whole process as an endeavor for constant improvement...</li> <li data-xf-list-type="ol">Better quality, lower quantity...</li> <li data-xf-list-type="ol">Value skewing ... isolating voids in the market, what is working?</li> <li data-xf-list-type="ol">The Lamborghini advertisement getting killed by authentic material*</li> </ol><br /> * this alone was worth the 20 minute viewing time. People are getting sick of the BS -- &quot;Look at my Lambo! Buy my course!!&quot; </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Yup!<br /> <br /> One of the reasons that I preach MJ&#039;s work a lot is <i>genuinely </i>because all the principles in TMF and Unscripted have helped me get the channel to where it is today. Even if YouTube isn&#039;t conventionally viewed as a &quot;business&quot;, I took all of those ideas and applied it to that market and it&#039;s worked.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 33771" data-quote="Fox" data-source="post: 890325" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=890325" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-890325">Fox said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> @MJ DeMarco when you jumping on for a call ha? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I&#039;m in an interview hiatus, I resume when I exit my writing/pre-production phase. Be happy to do one then.</div>
 
<div class="bbWrapper">I actually discovered the entire Fastlane/Unscripted Ethos in one of James’ videos! His video was inspiring, and drove me do dive into these books. I’m About 60% done with Unscripted, and finished Fastlane A couple weeks ago. Also, I LOVED James’ style of video editing and storytelling. Really compelling.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 66317" data-quote="Valier" data-source="post: 890328" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=890328" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-890328">Valier said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Yup!<br /> <br /> One of the reasons that I preach MJ&#039;s work a lot is <i>genuinely </i>because all the principles in TMF and Unscripted have helped me get the channel to where it is today. Even if YouTube isn&#039;t conventionally viewed as a &quot;business&quot;, I took all of those ideas and applied it to that market and it&#039;s worked. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> Oh wow! what a surprise you&#039;re actually here.. And, it&#039;s your youtube video that led me to MJ&#039;s books. I&#039;ve got curious. Thanks man! I&#039;ve been a victim of some of the &quot;fake guru&#039;s&quot; - but I don&#039;t blame them..<img src="/community/imgs/emoticons/em-smile1.png" class="smilie" loading="lazy" alt=":smile2:" title="Smile :smile2:" data-shortname=":smile2:" /></div>
 
<div class="bbWrapper">I loved James Jani&#039;s video &quot;The Toxic World of Self Help&quot; too. His content and delivery is outstanding, and for such a young bloke it&#039;s refreshing and very inspiring!</div>
 
<div class="bbWrapper">James Jani led me to MJ DeMarco, couldn&#039;t be more grateful to that guy!!</div>
 
<div class="bbWrapper"><a href="https://www.thefastlaneforum.com/community/members/66317/" class="username" data-xf-init="member-tooltip" data-user-id="66317" data-username="@Valier">@Valier</a> is it possible to share your youtube revenue for the most recent months? <img src="/community/imgs/emoticons/em-tongue.png" class="smilie" loading="lazy" alt=":P" title="Stick Out Tongue :P" data-shortname=":P" /></div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 71164" data-quote="fastlanedoll" data-source="post: 904187" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=904187" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-904187">fastlanedoll said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> <a href="https://www.thefastlaneforum.com/community/members/66317/" class="username" data-xf-init="member-tooltip" data-user-id="66317" data-username="@Valier">@Valier</a> is it possible to share your youtube revenue for the most recent months? <img src="/community/imgs/emoticons/em-tongue.png" class="smilie" loading="lazy" alt=":p" title="Stick Out Tongue :p" data-shortname=":p" /> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Ahahaha, it&#039;s been about the same at the 11k mark although I&#039;m expecting a drop in October because I&#039;ve fallen behind schedule for my next upload</div>
 

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