Levi Ackerman
New Contributor
Dear MJ and all forum users,
My name is Alessio and I came from Italy.
I read also TMF and understood that marketing is the queen on a fastlane strategy.
But, I just finished today to read "Unscripted " and I have a little doubt in my head. That's about MJ POV about marketing in this book.
When he talks about the productocracy he said that "pull" the product with marketing and advertising it means that the product is not so useful or requested by the market.
But when you read about "finding fastlane ideas", number 10 is about marketing arbitrage and how to re-define a product with marketing.
So, these conflicting ideas, if I can say, makes me overthinking about Unscripted principles.
Can you help me?
thanks a lot to all!
My name is Alessio and I came from Italy.
I read also TMF and understood that marketing is the queen on a fastlane strategy.
But, I just finished today to read "Unscripted " and I have a little doubt in my head. That's about MJ POV about marketing in this book.
When he talks about the productocracy he said that "pull" the product with marketing and advertising it means that the product is not so useful or requested by the market.
But when you read about "finding fastlane ideas", number 10 is about marketing arbitrage and how to re-define a product with marketing.
So, these conflicting ideas, if I can say, makes me overthinking about Unscripted principles.
Can you help me?
thanks a lot to all!
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