If there's a need, but people don't know it, does it still count as demand?

[knz]

I have discovered a major problem a certain group of people (entrepreneurs / business owners) are having and I have a solution.

The thing is; most people who have this problem are unaware of it.

Other relevant information:
- The existence of the problem and how much it is affecting any given business is fairly simple to demonstrate
- Solving this problem will make a big differences to the target audience's bottom line (measurable decrease in expenditure and increase in profits)
- Once they understand the problem and the benefits of solving it, the target audience will be very interested in the solution

So my question is:
Is the existence of this problem and being able to easily demonstrate it enough to qualify as 'demand', or is the fact that people are so unaware mean that there is effectively no demand?

''If I had asked people what they wanted, they would have said faster horses.'' - Henry Ford.

He built a car not knowing the demand for cars, but knowing the demand for transportation.

 

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