If there's a need, but people don't know it, does it still count as demand?

[knz]

<div class="bbWrapper"><blockquote data-attributes="member: 70951" data-quote="SamboNZ" data-source="post: 905412" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=905412" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-905412">SamboNZ said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I have discovered a major problem a certain group of people (entrepreneurs / business owners) are having and I have a solution.<br /> <br /> <i>The thing is; most people who have this problem are unaware of it.</i><br /> <br /> Other relevant information:<br /> - The existence of the problem and how much it is affecting any given business is fairly simple to demonstrate<br /> - Solving this problem will make a big differences to the target audience&#039;s bottom line (measurable decrease in expenditure and increase in profits)<br /> - Once they understand the problem and the benefits of solving it, the target audience will be very interested in the solution<br /> <br /> So my question is:<br /> Is the existence of this problem and being able to easily demonstrate it enough to qualify as &#039;demand&#039;, or is the fact that people are so unaware mean that there is effectively no demand? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>&#039;&#039;If I had asked people what they wanted, they would have said faster horses.&#039;&#039; - Henry Ford.<br /> <br /> He built a car not knowing the demand for cars, but <b>knowing </b>the demand for transportation.</div>

 

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