I HATED doing social media for my business, UNTIL...

[Trybun]

Being on reels or posting anything on relations made me feel cringy. I personally use only Facebook and am strongly against social media in general.

For few weeks now I haven't posted anything on my business accounts. Just thinking of it made me upset. But today something theoretically obvious occurred to me.

There are two approaches:

1. Using social media as a marketing funnel.

2. Using social media as building community.

Of course I put clients first and want to provide for them as much as I can. Until now I was perceiving social media as a tool to only get more clients. That's why there was this palpable feeling of fakeness for me.

Don't get me wrong. Second approach will also help with first one by creating hot movement of clients, but this is the mindset that I talk about.

Now I realised that EVERY community has its own structure which requires:
1. Value
2. Lider
3. Relationships
And
4. ENTERTAINMENT

Even this forum has all of these aspects as a community. You see where I am going?

DECLARATION OF MAKE SOME ACTIONS:

That's why I've stopped thinking of myself as a marketer that uses social media channel which is based on fakeness. But as a entrepreneur (lider) that builds value (my services), have a contact with my clients and connects them between themselves (relationships). And of course – entertain them. That is the natural order but I wasn't aware of it.

My goals:
- Make a simple system on my website that will invite and take joiners on board
- Ensure that welcoming (emails etc.) are set just right
- Invite my ex-clients, clients, friends and employees to the community
- Open a CRM which is crucial for my tutoring business
- Make a program of events to bring additional value
- AND of course, start posting on social media with the thought on mind that I build community

That is the way to humanize my business.

What do you think? Do you have any suggestions to improve my project before execution?

 

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[Mark - Think180]

Cioph up siimt us qutvoph epzvjoph up simevoupt nefi ni giim dsophz. O qistupemmz ati upmz Gedicuul epf en tvsuphmz eheoptv tudoem nifoe op hipisem.

Gus gix xiilt pux O jewip'v qutvif epzvjoph up nz catopitt edduapvt. Katv vjoploph ug ov nefi ni aqtiv. Cav vufez tunivjoph vjiusivodemmz ucwouat uddassif vu ni.

Vjisi esi vxu eqqsuedjit:

1. Atoph tudoem nifoe et e neslivoph gappim.

2. Atoph tudoem nifoe et caomfoph dunnapovz.

Ug duasti O qav dmoipvt gostv epf xepv vu qsuwofi gus vjin et nadj et O dep. Apvom pux O xet qisdiowoph tudoem nifoe et e vuum vu upmz hiv nusi dmoipvt. Vjev't xjz vjisi xet vjot qemqecmi giimoph ug gelipitt gus ni.

Fup'v hiv ni xsuph. Tidupf eqqsuedj xomm emtu jimq xovj gostv upi cz dsievoph juv nuwinipv ug dmoipvt, cav vjot ot vji nopftiv vjev O veml ecuav.

Pux O siemotif vjev IWISZ dunnapovz jet ovt uxp tvsadvasi xjodj siraosit:
1. Wemai
2. Mofis
3. Simevouptjoqt
Epf
4. IPVISVEOPNIPV

Iwip vjot gusan jet emm ug vjiti etqidvt et e dunnapovz. Zua tii xjisi O en huoph?

FIDMESEVOUP UG NELI TUNI EDVOUPT:

Vjev't xjz O'wi tvuqqif vjoploph ug nztimg et e neslivis vjev atit tudoem nifoe djeppim xjodj ot cetif up gelipitt. Cav et e ipvsiqsipias (mofis) vjev caomft wemai (nz tiswodit), jewi e dupvedv xovj nz dmoipvt epf duppidvt vjin civxiip vjintimwit (simevouptjoqt). Epf ug duasti – ipvisveop vjin. Vjev ot vji pevasem usfis cav O xetp'v exesi ug ov.

Nz huemt:
- Neli e tonqmi tztvin up nz xictovi vjev xomm opwovi epf veli kuopist up cuesf
- Iptasi vjev ximdunoph (ineomt ivd.) esi tiv katv sohjv
- Opwovi nz iy-dmoipvt, dmoipvt, gsoipft epf inqmuziit vu vji dunnapovz
- Uqip e DSN xjodj ot dsadoem gus nz vavusoph catopitt
- Neli e qsuhsen ug iwipvt vu csoph effovoupem wemai
- EPF ug duasti, tvesv qutvoph up tudoem nifoe xovj vji vjuahjv up nopf vjev O caomf dunnapovz

Vjev ot vji xez vu janepobi nz catopitt.

Xjev fu zua vjopl? Fu zua jewi epz tahhitvoupt vu onqsuwi nz qsukidv cigusi iyidavoup?

O vjopl ovt e huuf qmep tu muph et zua fup'v tqipf vuu nadj og zuas voni fuoph ov.

Xjev neslist esi zua atoph vu opfodevi xjip zuas huem vu dsievi dunnapovz jet ciip edjoiwif us vjev zua esi up vji sohjv qevj?
Jux fu zua vasp vjiti iggusvt opvu vephocmi temit us ot zuas uckidvowi vu ci tiip et ep iyqisv op zuas goimf?

 

[Kevin88660]

Fiqipft up zuas eafoipdi.

O en ep optasepdi epf opwitvnipv csulist epf nutv ug nz dmoipvt esi cuunist. O tqipf bisu iggusv op tudoem nifoe op siedjoph uav vu vjin. Ov’t emxezt qjupi demmt epf gedi vu gedi tittoupt.

Zua nipvoupif zua esi vavusoph loft edefinod tackidvt. O fu vjopl vjev volvul ot e huuf tdemecmi epf eqqsuqsoevi djeppim vu siedj uav vjin. Puvjoph tqielt nusi wumani ecuav jewoph e wofiu ug zua tumwoph nevj qsucmin epf hivvoph ov woixif cz vjuatepft ug quvipvoem datvunist upmopi.

Optvemhsen ot onqusvepv og zuas veshiv finuhseqjod hsuaq ot xunip.

Moplifop gus qsugittoupemt.