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How Would You Turn THIS Into Millions?

NewsletterScott

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I am going to keep this short and sweet.

I have a YouTube channel that teaches Evernote users how to be more productive, get more done in less time, and have a greater peace of mind every single day by setting up strategic Evernote systems within their evernote account.

Click Here to see the YouTube channel.

If you don't know what Evernote is, it is a free software tool that is a cloud-based application used by people in multiple different industries for multiple different purposes.

Here is why I am asking the question "How would you turn THIS into millions?"

*I am getting 1500-3000+ views per day on all of my videos within the channel
*I just crossed the 400,000+ view mark on the channel
*My most popular video on my channel has over 200,000+ views
*I have 8,383 YouTube subscribers as of this posting
*I have built an email list of 800+ people who all want to know when I publish the next video (For every email I send I get 100% open rates and 50% click through rates)
*I have built a facebook group of 200+ people who all want to use Evernote Effectively (Only people who sign up for the email list are exposed to this group link...so around 25% of the peeps who sign up for the email list, also request to join the Facebook group.)
*When you go to youtube.com and search for the word "evernote" (no quotes) my videos rank at the top of the page.
*I have 100's of emails sent to me by people where they say to me, "I am a CEO of a software company, how would you set up my evernote?" "I am the director of a sales organization managing 50+ sales people, how would you set up my evernote?" etc..etc..
*I am earning $400-500/mo in Adsense revenue

I have not monetized this project beyond Adsense because I am at a crossroads about what do to with it, and where to take it next.

The initial strategy going into this project was to grow the Adsense revenue to a point that allowed me to generate a substantial monthly leveraged/passive income, but when I noticed that Adsense revenue didn't directly correlate with views of my videos on a daily basis, I knew that the initial revenue stream I was banking on violated the commandment of control that we as Fastlaners know all too well.

So I am going to say it again...How would YOU turn what I just explained into millions?

I know I have a traffic goldmine, but I want to reach the "fastlane payday" in a way that adds a crapload of value to the entire community of evernote users, while at the same time serving my selfish business interests to help me hit pay dirt and live the life of my dreams on MY terms.

Final Note: I have already reached out to Evernote, and spoke with someone. They didn't want to do any collaboration of any magnitude whatsoever. Every attempt to create a win/win for them and their community brought with it a big red stop sign.
 
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ColtonJD91

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Hey man,

I don't have much to offer in terms of experience, but I can tell you what I'd be willing to shell out money for.

I use OneNote and Skydrive for my notetaking / project management and it took me months to get a grasp on the best possible system to work for me. I almost considered buying an e-book outlining the best ways to manage it, but couldn't find a credible author I trusted more than the free advice from Microsoft. You have the credentials I was looking for (Although it's in regards to a different interface). If I had your resume I would construct an e-book for sale on Amazon and other digital distribution channels that integrated with your YouTube channel, and market it as a premium guide that will take you step-by-step how to identify individual needs and then direct you to the resources you have created via YouTube to satisfy those(Lots of internal links back to the applicable videos, etc etc). In addition to the e-book, maybe consider a high end consulting service for CEO caliber customers. To lure in these types of customers, sell the e-book at a low price (I feel a $1.99 price point feels about right) and put a heavy disclaimer that it is intended for the idividual, and that a perfect solution for business customers requires the fine tooth comb only a specialist (you) can provide.

The videos sound like one hell of a core competency that gives you an easy way to advertise your "How to use my advice" e-book. Leverage the F*ck out of that since a competitor could never claim to have the resources you have distributed for FREE let alone the special tactics and know how you feel the need to charge for.

Hope this helps get the wheels turning.
 

MJ DeMarco

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Scott,

Here are my initial impressions on monetization strategies.

1) Write a book/manual (eBooks and regular print) -- your videos should have an upsell / call to action to some type so those views are not only monetized on adSense, but on your other offering.

For example, I mentioned "thefastlaneforum.com" in TMF several times. While I'm not actively "selling the forum" (or INSIDERS Subs) people who enjoy the book, come here, join, and build the community. And heck, even sometimes they join the INSIDERS forum. So those mentions build the brand in terms of eyeballs and subscriptions.

2) Create advanced paid courses drilled down by NICHE, assuming the market is asking for it. (You should be listening to your viewers ... what are they saying? What are they asking for?)

-- Evernote for CEOS
-- Evernote for Doctors
-- Evernote for Authors
-- Evernote for [whatever]

The beauty of this strategy is that is it is a legacy strategy which most fits the Fastlane and the CENTS criteria. (Your eBooks could follow this formula as well.)

3) While not Fastlane, you can offer a paid training course like the flavored offerings at Udemy. Teach 500 students at once.

4) Also not Fastlane, one-on-one consulting. Have users pay you to set up their ultimate system.

As for your main question, how do I turn this into millions? To be honest, I'm not sure you do unless you go the education route mentioned in #2 which would put you up against UDemy, Lynda, and Coursera. However, your advantage could be your niche drill down right to the piece of software and the user's profession. Your YouTube videos could be the lead-in to your advanced courses.

The self-education arena is great to be in.

The initial strategy going into this project was to grow the Adsense revenue

I would not put my time or effort into ANYTHING where this was the end revenue goal. AdSense is great to supplement a primary revenue stream - it should never be the primary as its uncontrollable and can take YEARS to build out significant revenues.
 

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Hey dude, welcome! I'm in the same boat. I'm also focusing hardcore on YouTube (CastleForge does media stuff and MJ, SE, and others have channels, but that's more media education or using YT to direct sales to another source, not YT as an end in itself), and there's a reason for that. My channel is a lot younger than yours, and has way fewer videos, but I'm up to 38,000 now 40,000 now 45,000 now 62,000 views 8 days after channel launch launch with $0 spent on advertising, so I'm not exactly talking out of my a$$ about what to do with high traffic.

I'm reluctant to totally lay out here what I'm doing on the outside (I was actually going to get into this topic in today's inside progress thread update, I also need to make an outsiders progress thread to mirror it too that'll touch on it), but MJ hit most of the bases that you should be focusing on, and that I'm planning on focusing on, mutatis mutandis, with his post. Take that to heart and you'll start making money.

This is all I want to add: You ain't turning YouTube ad revenue alone into millions. No way, no how. As healthy as your channel is, it's trifling compared to what you'd need to make millions purely off of video ads. 40,000 views per video? Try 1.4 million per vid to make quit-your-day-job money. This is for a couple of reasons, but the biggest are:

1. YouTube is taking a cut of ad revenue off the top for everybody, so your $ per click is far less than selling space on a webpage you own would be.

2. YouTube has all the ad leverage. They dictate how much you earn per conversion, and you can't do a thing about it.

3. Almost everyone uses Adblock now, so 100,000 views might only be displaying ads to about 5,000 people, of which, maybe 50 click the ad. That's porn-ad levels of conversion there, and it's downright depressing if you're relying on it to make money.

CastleForge, MJ, SE, and the others are smart. They know one $20 book sale is the same revenue as ad money from 200,000 views, and you need to focus on using your email list and loyal viewers to move your audience towards monetized content.

YouTube PPC is like finding $50 on the ground. You'd still bend over to pick it up if you were a billionaire, but searching the sidewalk for more dropped cash is a bad use of time. Focus instead on diverting your viewers to something more profitable-like MJ said. Paid, private, high-value content should be the name of the game, and use the videos to send people to that. To demonstrate the power of diverting viewers towards giving you money (literally), over the weekend, a minor YouTube host, with around your level of views, wrecked his car. He put out an appeal to his viewers, and was given over $10,000 in donations along with a fair amount of bitcoin and dodgecoin in 2 hours. That's the kind of loyalty fans have for the channels they like.

Consult. Write books. Answer those CEO emails by asking for a fistful of cash and an an all-expense paid trip to their city to set them up. Use YouTube to pump traffic, not to make money. You're in a niche doing something that's actually valuable (vs, say, someone who has 5 zillion views on a channel full of videos of girls in bikinis jumping on pogo sticks), which means you can charge a premium and convert much higher.

Get inspired by this: You have 3000 views per day. If you could make even $0.10 on average across those views by converting them to something more valuable (most won't convert, but the few that do should be converted much higher), that's around $100,000/yr. That's kiss-the-boss-goodbye money. You're almost there. You're almost free.
 
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MattCour

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I have a friend that has created video courses on Udemy about creating apps and games for iOS.(selling shovels to the gold miners) If you can create a following this could be huge! Her courses are $199-$399 each. She makes them once and then sells forever. Udemy also offers an affiliate program that you could possibly tap into to drive more sales if you go that route..
 

healthstatus

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I think the course and online classes idea is great. Piggybacking MJ, in addition to Evernote for "job title", do Evernote for "specific task", such as pitching VC, storyboarding, corporate meeting, selling to consumers, selling b2b.

Can you use these credentials to write a "Dummies" book?

Can you get a bunch of "stuff" designed (borders, backgrounds, themes) and sell them to users (in sync with the classes above)?

How about syndicating articles and content to some of the big business websites?
 

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*I have 100's of emails sent to me by people where they say to me, "I am a CEO of a software company, how would you set up my evernote?" "I am the director of a sales organization managing 50+ sales people, how would you set up my evernote?" etc..etc..

I'm in the firm believer in giving people what they ask for. They are telling you what they want. If a director who manages who 50 sales people asks for help then tell them how you can help.

Create packages that they can choose. The cheapest package can $5,000 and the most expensive could be $10,000. Eventually you can hire an employee to do most of the work.

You can also sell these as leads, so others can do the work. This may not be as effective because they want you.

Another suggestion is to do something like tek syndicate. They have a one minute video of squarespace in their videos. If there are any 3rd party vendors that provide addons for evernote then you can try that.
 
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NewsletterScott

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2) Create advanced paid courses drilled down by NICHE, assuming the market is asking for it. (You should be listening to your viewers ... what are they saying? What are they asking for?)
-- Evernote for CEOS
-- Evernote for Doctors
-- Evernote for Authors
-- Evernote for [whatever]
The beauty of this strategy is that is it is a legacy strategy which most fits the Fastlane and the CENTS criteria. (Your eBooks could follow this formula as well.)

As for your main question, how do I turn this into millions? To be honest, I'm not sure you do unless you go the education route mentioned in #2 which would put you up against UDemy, Lynda, and Coursera. However, your advantage could be your niche drill down right to the piece of software and the user's profession. Your YouTube videos could be the lead-in to your advanced courses.

I am coming to terms with everything you brought up in your reply. While it would have been nice to have the AdSense revenue work out...I knew going in that it violated the commandment of control...but at the time I was too busy doing "project work/monthly retainer/hourly marketing consulting" for people to build anything out beyond just leveraging the AdSense revenue...

With that being said...

The last thing I want to do with this project is turn it into a "trade time for dollars" type model...So one-on-one consulting is completely out as an option because I don't want to be put into that trap...even if I could get paid big fees for doing that (high magnitude/low scale).

I am currently looking into software solutions right now that will give me the flexibility to build a platform that delivers the paid content in a way where I can sell one-off offers + monthly continuity type offers. MemberMouse (a wordpress membership site plugin) is something I am considering. From looking at their site, and what the plugin allows me to do...I am thinking it will be the best thing for me as I think about what I would need/want to deliver the optimal experience for these people.

I already have the domain PaperlessAndProductive.com that I can build the entire platform on (via a wordpress site)....but I have to think about how I will organize the content in a way on the site that integrates Evernote and other software tools (dropbox, basecamp, iPad apps etc) into the entire infrastructure of the brand PaperlessAndProductive.com. (I want to incorporate other software tool training in the future because I know that people who use Evernote, also use other tools to help them be more productive...I have proven that "evernote is the cheese that can get them in the door"...but I also want to capitalize on other pieces of software I use as a part of my productivity system to help deliver the "full boat" of value I can give to people to achieve the "Paperless + Productive" goal that I have created for myself.

I know I am at a good spot right now because all of the videos I have published on the EvernoteScott channel at this point have just been "general" and "non-focused" to a specific person type (e.g. CEO/HR Manager etc)...and I have just begun to scratch the surface of creating "specific interest" videos like @healthstatus talked about... (e.g. "How to achieve your goals using evernote" -this is linked in my signature on all my posts in this forum)

Here are my thoughts on the offer flow and some price points...

I am visualizing the program that I sell being a ONE-OFF offer that helps people get started with setting up their evernote....teaching them how to think about using Evernote...and helping them go through the step-by-step dummy proof process of doing so....

The FIRST main goal will be to have them feel comfortable enough using the software...and knowing how to think about using the software to create custom systems themselves based on their needs. (E.g. how to write a book using evernote...how to plan your thanksgiving meal using evernote...how to lose weight using evernote...etc.etc.etc.)

Then...Once the person knows how to set up Evernote for themselves...etc...I can repackage/recreate the videos I have already published on the YouTube channel (reshoot them entirely - and customize them more knowing they are in a "pay to access" product...adding more value in the videos beyond what I have already added in YouTube)

Once they go through the main product....then I can include other things to buy within the entire backend platform where I can sell a video "How To Lose Weight Using Evernote" - $37 .... "How To (specific benefit) using evernote" $37 ...

And then I can also have products that are "a group of videos for the specific avatar type" EXAMPLES: "Evernote For CEO's" - $97 .... "Evernote For Doctors" - $97.... (I can create this content by speaking to the people who have already emailed me...give them the training for a fee...and use the conversation I have with them as inspiration for the content.)

I could also throw in... "If you purchased the "Evernote For CEO's" product (which would be a series of videos), and you want to speak with me.....the cost will be $1000/hour for my time. (Basically the reason I would price it so high is mainly because I really don't want to do the phone consulting...but if someone really wants to talk with me...I will make 1K for doing so.

Thoughts?

P.S. To be brutally honest about how this entire project started.... One day I created the EvernoteScott channel on YouTube because I really loved using evernote. I then shot the "11 features" video because I wanted to "test the waters" to see if there was demand for this kind of stuff... Uploaded the video to the channel...forgot about it...and then 6+ months later came back to the channel and saw it had 30,000+ views....and shortly thereafter got the "become a youtube partner" email from YouTube...which opened up my inspiration to grow and scale this channel into what it is today.
 

NewsletterScott

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@MJ DeMarco Also...this just hit me after I pushed "post" on my most recent reply...

Do you think there is a way to license the content that would create another "fastlane" model on top of me creating products myself? (E.G. Going to Lynda and saying...look at what I did on Evernote...do you want my content and agree to a licensing fee?)
Thoughts on this?

Also...Another idea I came up with was having a big company who wants to touch the "Evernote User Community" sponsor me and the videos for a monthly fee based on the amount of impressions I can give them and their website link...and have a mention in the videos...(E.G. having GoToWebinar sponsor me)
Thoughts on this too?
 

NewsletterScott

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Also another thought...When I launch this...It would probably be smart to join as an "INSIDERS Member" to create a progress thread that will hold me accountable to seeing this project from start to completion...creating yet another fastlane success story for you to use to sell more books and inspire more people!
 
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NewsletterScott

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Also another idea....

I could take the case study of just doing what I have done within the YouTube Channel...and turn it into a $97 product...

Titled: How I Get Paid By Google Without Being An Employee of Google

Headline For The Sales Page: "Who Else Wants To Generate $400-$500/month Creating Valuable Videos For Other People On YouTube?"

This would be in the "make money niche"...

Create the product - probably a video course (since I love videos)...step by step process...

Then...throw the product up on clickbank and have affiliates sell it for me who have big lists in the "make money niche"

Again...just another way to "leverage" the result I have already created...

Thoughts?
 

NewsletterScott

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but MJ hit most of the bases that you should be focusing on, and that I'm planning on focusing on, mutatis mutandis, with his post. Take that to heart and you'll start making money.
I am not sure what you mean when you say "mutatis mutandis"...Could you please explain?

This is all I want to add: You ain't turning YouTube ad revenue alone into millions. No way, no how. As healthy as your channel is, it's trifling compared to what you'd need to make millions purely off of video ads. 40,000 views per video? Try 1.4 million per vid to make quit-your-day-job money.

I know this 100% - this is why I am coming to the forum because I know I am at a "crossroads." When I saw my views increase, but my revenue stayed the same or decreased...I knew I had to create another way to have this set me free.

To demonstrate the power of diverting viewers towards giving you money (literally), over the weekend, a minor YouTube host, with around your level of views, wrecked his car. He put out an appeal to his viewers, and was given over $10,000 in donations along with a fair amount of bitcoin and dodgecoin in 2 hours. That's the kind of loyalty fans have for the channels they like.

That is a really cool story...I feel like I do have these type of people already. You should see the "book long emails" I have gotten from people thanking me.

Consult. Write books. Answer those CEO emails by asking for a fistful of cash and an an all-expense paid trip to their city to set them up. Use YouTube to pump traffic, not to make money. You're in a niche doing something that's actually valuable (vs, say, someone who has 5 zillion views on a channel full of videos of girls in bikinis jumping on pogo sticks), which means you can charge a premium and convert much higher.
I realize that I could make money hand over fist consulting...but want to stay away from that model at all cost...unless the fee was big enough and happening often enough to justify me doing that. See my post reply to MJ's points above...

Get inspired by this: You have 3000 views per day. If you could make even $0.10 on average across those views by converting them to something more valuable (most won't convert, but the few that do should be converted much higher), that's around $100,000/yr. That's kiss-the-boss-goodbye money. You're almost there. You're almost free.

I know...I am so close I can taste it...Grinding on...
 

NewsletterScott

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I don't have much to offer in terms of experience, but I can tell you what I'd be willing to shell out money for.
I really appreciate you sharing the information you did about what you would buy. That really gives me some good insights I can use as I think about the products I will create. Stay tuned for more updates as this entire thing begins to evolve.
 
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NewsletterScott

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I have a friend that has created video courses on Udemy about creating apps and games for iOS.(selling shovels to the gold miners) If you can create a following this could be huge! Her courses are $199-$399 each. She makes them once and then sells forever. Udemy also offers an affiliate program that you could possibly tap into to drive more sales if you go that route..

While this does sound like the "next logical step" I don't like that I lose control of how the content is sold via Udemy (so they get their cut)...There are pros and cons...but...I would rather host the platform on my server so what I am paid for what is sold is not pulled out from under me due to some TOS change on Udemy's end.

In MJ's post you see that he says leveraging Udemy (and others like it) isn't fastlane...

Now...could I leverage the Udemy platform to drive people to my platform where I control the ecosystem? Absolutely....but the only way I would do this is by leveraging content I have already created to push people into my circle. (I would probably put up a "free teaser course" on there to accomplish this goal)

I would probably want to have my product created first...before leveraging Udemy.

Thank you for your suggestion though. I really appreciate you for sharing your ideas.
 

NewsletterScott

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I think the course and online classes idea is great. Piggybacking MJ, in addition to Evernote for "job title", do Evernote for "specific task", such as pitching VC, storyboarding, corporate meeting, selling to consumers, selling b2b.
Can you use these credentials to write a "Dummies" book?
Can you get a bunch of "stuff" designed (borders, backgrounds, themes) and sell them to users (in sync with the classes above)?
How about syndicating articles and content to some of the big business websites?

Greg - See my post in reply to MJ as I address my thoughts about "Use Evernote For Specific Tasks."

A dummies book is already written...not sure if they would allow for two to be written.

When you say "borders backgrounds and themes" I am not sure what you mean 100%.

When I get my product up...I plan on doing this (syndicating articles) etc.

Check out the posts above this one with some more possible "leveraged ideas" to go fastlane.
 

NewsletterScott

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Create packages that they can choose. The cheapest package can $5,000 and the most expensive could be $10,000. Eventually you can hire an employee to do most of the work.
You can also sell these as leads, so others can do the work. This may not be as effective because they want you.
Another suggestion is to do something like tek syndicate. They have a one minute video of squarespace in their videos. If there are any 3rd party vendors that provide addons for evernote then you can try that.

If you read my reply to MJ - you will see how I feel about the one-on-one consulting.

Not sure about selling them as leads...I agree that they would want to work with me.

Do you have a link to one of Tek Syndicate's videos for me to see what you are talking about?

Thanks for sharing your ideas.
 
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healthstatus

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A dummies book is already written...not sure if they would allow for two to be written.
When you say "borders backgrounds and themes" I am not sure what you mean 100%
there are other publishers that might want a competing book

borders... is there a way to "window dress" evernote (obviously I am not terribly familiar with the app), but apps like powerpoint, word, access all allow you to set "themes" common line colors, font styles, these can be imported and exported so you can have a company wide standard look, or personalize the look so your stuff doesn't look like everybody else.

I also assumed you were building a mailing list from this traffic, if not, get going, then offer your tips and start looking for opportunities to sell products that Evernote users would likely also need, both that you create and JV. You can also use the mailing list to get survey feedback on what they want.
 

NewsletterScott

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there are other publishers that might want a competing book

I will look into that possibility


borders... is there a way to "window dress" evernote (obviously I am not terribly familiar with the app), but apps like powerpoint, word, access all allow you to set "themes" common line colors, font styles, these can be imported and exported so you can have a company wide standard look, or personalize the look so your stuff doesn't look like everybody else.

Not to my knowledge...but could look into that possibility


I also assumed you were building a mailing list from this traffic, if not, get going, then offer your tips and start looking for opportunities to sell products that Evernote users would likely also need, both that you create and JV. You can also use the mailing list to get survey feedback on what they want.

Yup - already building a list...if you read my original post it is already at 800+
 

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If you read my reply to MJ - you will see how I feel about the one-on-one consulting.

I can understand why you want to stay away from that but you have to chase the need. That's the need that seams to stick out the most.

Do you have a link to one of Tek Syndicate's videos for me to see what you are talking about?

I'm not sure if this has the ad but it's in their longer videos usually right in the middle. You might even shoot them an email because they seam to be pretty good about helping people. They might give you some pointers.
 
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Also have you ever talked to evernote? Maybe they'll pay you for the traffic you send to them.
 

NewsletterScott

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Also have you ever talked to evernote? Maybe they'll pay you for the traffic you send to them.

Yup - I addressed this in my first post.
 

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Evernote already has the exposure and I think they know that you have built your following from their product. Don't expect to see any collaboration unless you are able to drive some video content viral in the millions of view range. Now that in itself is not impossible but it is a question of cost. I would highly recommend reaching out to some Freelance marketers with experience in expanding viewership of Youtube channels in order to get some explosive growth to the channel. The next step will be to create a single piece of content with the potential of going viral. If you can land a mult-million view video Evernote might take note otherwise don't expect much.
 
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healthstatus

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Yup - already building a list...if you read my original post it is already at 800+
Sorry, I read, I sleep, I forget....

Not to my knowledge...but could look into that possibility
They have an app store, plugins that work with Evernote, look to some of those developers for sponsorship, survey your list for plugins they want.
 

MattCour

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While this does sound like the "next logical step" I don't like that I lose control of how the content is sold via Udemy (so they get their cut)...There are pros and cons...but...I would rather host the platform on my server so what I am paid for what is sold is not pulled out from under me due to some TOS change on Udemy's end.

In MJ's post you see that he says leveraging Udemy (and others like it) isn't fastlane...

Now...could I leverage the Udemy platform to drive people to my platform where I control the ecosystem? Absolutely....but the only way I would do this is by leveraging content I have already created to push people into my circle. (I would probably put up a "free teaser course" on there to accomplish this goal)

I would probably want to have my product created first...before leveraging Udemy.

Thank you for your suggestion though. I really appreciate you for sharing your ideas.

My pleasure man, just throwing out some personal insight. I can see how you lose a bit of control with Udemy, but there's a built in audience that's searching for what you have to offer and the audience is only getting larger.

Let's say you're charging $199 for your course and 500 people buy it a month. I'd say that's pretty Fastlane, especially bc you're not trading your time for money. It's completely passive income after you've created the content. You could mitigate your risk by selling on different platforms. Good luck either way and keep us posted!!
 

Dan Willis

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My pleasure man, just throwing out some personal insight. I can see how you lose a bit of control with Udemy, but there's a built in audience that's searching for what you have to offer and the audience is only getting larger.

Let's say you're charging $199 for your course and 500 people buy it a month. I'd say that's pretty Fastlane, especially bc you're not trading your time for money. It's completely passive income after you've created the content. You could mitigate your risk by selling on different platforms. Good luck either way and keep us posted!!

UDemy is great but I have really fallen in love with another one that is similar LiveNinja. They both allow you the option and you can even hire a first follower to do the LiveNinja for you using your Udemy Curriculum.
 
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Mrs. BRKb

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I could take the case study of just doing what I have done within the YouTube Channel...and turn it into a $97 product...

Titled: How I Get Paid By Google Without Being An Employee of Google

Headline For The Sales Page: "Who Else Wants To Generate $400-$500/month Creating Valuable Videos For Other People On YouTube?"

This would be in the "make money niche"...

Create the product - probably a video course (since I love videos)...step by step process...


Or you could call it How I Pointed Out My Niche to the Competition & Trained Them How to Steal My Cash Cow.

You'd be lowering the barrier to entry for others, and be in the make money arena where some people think anything goes.
 
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Dan Willis

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Or you could call it How I Pointed Out My Niche to the Competition & Trained Them How to Steal My Cash Cow.

You'd be lowering the barrier to entry for others, and be in the make money arena where some people think anything goes.

Often times people looking to snag a buck on Youtube are looking for rich/easy. Creating the content he is talking about I think would take some time and effort which most people will avoid as a "cash cow" because you have to milk it.
 

NewsletterScott

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Or you could call it How I Pointed Out My Niche to the Competition & Trained Them How to Steal My Cash Cow. You'd be lowering the barrier to entry for others, and be in the make money arena where some people think anything goes.

I wouldn't share the niche. Instead I will share the process I used to make the result happen.
 
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NewsletterScott

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After much thought, and ups and downs trying to figure out how to effectively monetize this project beyond the initial adsense revenue being generated through the videos, I have decided to put this project on the backburner, and pursue another fastlane vehicle.

The reason I am choosing to shelf this project is because I didn't feel 100% confident in my ability to monetize it as fast as I needed to...

I found an even better vehicle that I am 100% committed to that opens up the fastlane to me. I have much more control and the biz has higher barriers to entry. I will keep you guys updated as I start creating success!
 

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