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How to use data in a software development company?

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Rincewind

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Hi forum,

I run a podcast and I interview CEOs with the question "What is digitization and how will it affect your business"? I run a software development company and we create IoT products for small and medium businesses in germany.

Today I interviewed a professor who leads an institute for world economics and he gave me a very insightful definition for digitisation. (I hope that my translation is adequate, my podcast is german).

In the past there were not so many data sources AND they were not connected. Today we can generate as much data as we want and s fast as we want AND we can transmit it as fast as we want. This change affects all industries, even if they did not realise it yet. So his suggestion for any existing business today is:

  1. Reflect how you provide value to your customers
  2. Find out how the usage of data can improve your current business
  3. Find partners to collaborate / how can you integrate into other services or integrate services yourself?
When I think of my clients this makes sense and I can think of many fancy ideas how to improve my clients businesses with data. BUT: I have no idea how I could improve my own business with data. We develop a product for our clients and get paid for that. Of course we use modern tools, agile development and all these buzzwords, but I don't have I product myself.

Any ideas? I know that many of you develop software yourself. How could you improve your software development by integrating data?
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

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  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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