Hello to everyone!
I'll try to be brief: some months ago I created a product.
I started from the fact that I found a very strong need of the market and I noticed that a product that went to solve it could be excellent to sell. And it had no competition, since it is a very underestimated need, although present.
I started step by step, learning how to make graphics for packaging and I had it produced by a local supplier. The result looks professional and, although there is space for an improvement, it is good.
We come to the question of the thread: how to promote a product effectively?
In fact, I'm having problems in this step. I have an advantage because I am a web designer and for years I have worked with e-mail autoresponders, graphics, videos, e-commerces, photography and copywriting.
At the moment I'm promoting it with:
- E-commerce, structured as landing pages that identify the need, show how it works and push to purchase with a discount. Well made with copy and good photos (and videos too).
- Paid Facebook and Instagram advertising: a lot of likes, a lot of shares, zero negative comments and many clicks on the link. And people stay on the site for a long time, visiting more than a page.
- Organic social posts: on Facebook the result is zero, on Instagram I get some likes and a some followers for each post
- Blog articles: a few years ago I had good results with SEO for another project, but now it seems very difficult to index content. However sometimes I do it too, just to add it to the website, that so looks "more professional".
Everything is good. But the sales are too low: five pieces in two months.
I am waiting for the approval for the registration to Amazon: I discovered that many people, after seeing the product, look for it on Amazon. I'm in a country where online shopping is still underdeveloped, perhaps many are afraid to buy on an unknown site. So this is a step.
But then? I can't figure out how improve the sells.
- Email marketing? I do this by inserting a bonus in the box, redeemable with the email: in this way I can promote other products similar to the first one to existing costumers. Maybe I could ask for the email to give the discount, and that's an idea.
- Google ads I don't know how much sense it makes because the product is new and has no competitors, so I should bidding very generic keywords that I don't think will lead to anything.
- Affiliate marketing: in my country very little people promote affiliate products of a little-known site. Most do it with Amazon. I tried to contact people, but I didn't solve anything. When the product will be on Amazon, I will contact them to ask to put them on the site, since they already promote other products on Amazon. Maybe it can boosts conversions.
But what I can do more? Push more social advertisings?
Or there are there any other channels that I haven't considered?
I'll try to be brief: some months ago I created a product.
I started from the fact that I found a very strong need of the market and I noticed that a product that went to solve it could be excellent to sell. And it had no competition, since it is a very underestimated need, although present.
I started step by step, learning how to make graphics for packaging and I had it produced by a local supplier. The result looks professional and, although there is space for an improvement, it is good.
We come to the question of the thread: how to promote a product effectively?
In fact, I'm having problems in this step. I have an advantage because I am a web designer and for years I have worked with e-mail autoresponders, graphics, videos, e-commerces, photography and copywriting.
At the moment I'm promoting it with:
- E-commerce, structured as landing pages that identify the need, show how it works and push to purchase with a discount. Well made with copy and good photos (and videos too).
- Paid Facebook and Instagram advertising: a lot of likes, a lot of shares, zero negative comments and many clicks on the link. And people stay on the site for a long time, visiting more than a page.
- Organic social posts: on Facebook the result is zero, on Instagram I get some likes and a some followers for each post
- Blog articles: a few years ago I had good results with SEO for another project, but now it seems very difficult to index content. However sometimes I do it too, just to add it to the website, that so looks "more professional".
Everything is good. But the sales are too low: five pieces in two months.
I am waiting for the approval for the registration to Amazon: I discovered that many people, after seeing the product, look for it on Amazon. I'm in a country where online shopping is still underdeveloped, perhaps many are afraid to buy on an unknown site. So this is a step.
But then? I can't figure out how improve the sells.
- Email marketing? I do this by inserting a bonus in the box, redeemable with the email: in this way I can promote other products similar to the first one to existing costumers. Maybe I could ask for the email to give the discount, and that's an idea.
- Google ads I don't know how much sense it makes because the product is new and has no competitors, so I should bidding very generic keywords that I don't think will lead to anything.
- Affiliate marketing: in my country very little people promote affiliate products of a little-known site. Most do it with Amazon. I tried to contact people, but I didn't solve anything. When the product will be on Amazon, I will contact them to ask to put them on the site, since they already promote other products on Amazon. Maybe it can boosts conversions.
But what I can do more? Push more social advertisings?
Or there are there any other channels that I haven't considered?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
