Hello to everyone!
I'll try to be brief: some months ago I created a product.
I started from the fact that I found a very strong need of the market and I noticed that a product that went to solve it could be excellent to sell. And it had no competition, since it is a very underestimated need, although present.
I started step by step, learning how to make graphics for packaging and I had it produced by a local supplier. The result looks professional and, although there is space for an improvement, it is good.
We come to the question of the thread: how to promote a product effectively?
In fact, I'm having problems in this step. I have an advantage because I am a web designer and for years I have worked with e-mail autoresponders, graphics, videos, e-commerces, photography and copywriting.
At the moment I'm promoting it with:
- E-commerce, structured as landing pages that identify the need, show how it works and push to purchase with a discount. Well made with copy and good photos (and videos too).
- Paid Facebook and Instagram advertising: a lot of likes, a lot of shares, zero negative comments and many clicks on the link. And people stay on the site for a long time, visiting more than a page.
- Organic social posts: on Facebook the result is zero, on Instagram I get some likes and a some followers for each post
- Blog articles: a few years ago I had good results with SEO for another project, but now it seems very difficult to index content. However sometimes I do it too, just to add it to the website, that so looks "more professional".
Everything is good. But the sales are too low: five pieces in two months.
I am waiting for the approval for the registration to Amazon: I discovered that many people, after seeing the product, look for it on Amazon. I'm in a country where online shopping is still underdeveloped, perhaps many are afraid to buy on an unknown site. So this is a step.
But then? I can't figure out how improve the sells.
- Email marketing? I do this by inserting a bonus in the box, redeemable with the email: in this way I can promote other products similar to the first one to existing costumers. Maybe I could ask for the email to give the discount, and that's an idea.
- Google ads I don't know how much sense it makes because the product is new and has no competitors, so I should bidding very generic keywords that I don't think will lead to anything.
- Affiliate marketing: in my country very little people promote affiliate products of a little-known site. Most do it with Amazon. I tried to contact people, but I didn't solve anything. When the product will be on Amazon, I will contact them to ask to put them on the site, since they already promote other products on Amazon. Maybe it can boosts conversions.
But what I can do more? Push more social advertisings?
Or there are there any other channels that I haven't considered?
I'll try to be brief: some months ago I created a product.
I started from the fact that I found a very strong need of the market and I noticed that a product that went to solve it could be excellent to sell. And it had no competition, since it is a very underestimated need, although present.
I started step by step, learning how to make graphics for packaging and I had it produced by a local supplier. The result looks professional and, although there is space for an improvement, it is good.
We come to the question of the thread: how to promote a product effectively?
In fact, I'm having problems in this step. I have an advantage because I am a web designer and for years I have worked with e-mail autoresponders, graphics, videos, e-commerces, photography and copywriting.
At the moment I'm promoting it with:
- E-commerce, structured as landing pages that identify the need, show how it works and push to purchase with a discount. Well made with copy and good photos (and videos too).
- Paid Facebook and Instagram advertising: a lot of likes, a lot of shares, zero negative comments and many clicks on the link. And people stay on the site for a long time, visiting more than a page.
- Organic social posts: on Facebook the result is zero, on Instagram I get some likes and a some followers for each post
- Blog articles: a few years ago I had good results with SEO for another project, but now it seems very difficult to index content. However sometimes I do it too, just to add it to the website, that so looks "more professional".
Everything is good. But the sales are too low: five pieces in two months.
I am waiting for the approval for the registration to Amazon: I discovered that many people, after seeing the product, look for it on Amazon. I'm in a country where online shopping is still underdeveloped, perhaps many are afraid to buy on an unknown site. So this is a step.
But then? I can't figure out how improve the sells.
- Email marketing? I do this by inserting a bonus in the box, redeemable with the email: in this way I can promote other products similar to the first one to existing costumers. Maybe I could ask for the email to give the discount, and that's an idea.
- Google ads I don't know how much sense it makes because the product is new and has no competitors, so I should bidding very generic keywords that I don't think will lead to anything.
- Affiliate marketing: in my country very little people promote affiliate products of a little-known site. Most do it with Amazon. I tried to contact people, but I didn't solve anything. When the product will be on Amazon, I will contact them to ask to put them on the site, since they already promote other products on Amazon. Maybe it can boosts conversions.
But what I can do more? Push more social advertisings?
Or there are there any other channels that I haven't considered?
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