How to make sales projections? Any business but particularly web

[KTDA]

I've been discussing my goals with my parents, friends etc. and they keep asking me how I can 'evidence' my ideas will make money. I honestly don't know. I'm looking to build a fitness website. Excuse the list, but if you could recommend how I go about answering the following type of questions I'd really appreciate it.:

• How many people are searching for related terms, e.g. workout plans (Tried google insights but there are no numbers, just trends)
• How many visitors does the average site need to make one sale.
• What kind of money do you make from affiliate sales e.g. someone goes from my site to protein.com to buy 100 dollars worth of protein.
• How many visitors do you need for advertisers to be interested in your page.
• How do you tell how many visitors a rival site gets.
• How do the number of visits fall the lower you rank on google (i.e. 75% click first link, 20 Click the second etc.)
• Any other figures I should be looking into?

Thanks a lot

 

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[healthstatus]

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[KTDA]

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