How to Find A Competent Social Media Consultant?

[MoreVolume]

Long story short, when Instagram introduced their new algorithms, they made it impossible for me to gain new customers through their platform.
Now that I’ve established new methods of attracting sales, I’d like to go back after the IG market.

Unlike a few years ago, I don’t have the time to research which hashtags to use, and what times to post.

I need help from a social media consultant.
The problem? Everyone and their mother claims to be a social media expert. Most of the people offering their services can’t give you what they need because they are just looking for easy money. They aren’t knowledgeable.

How do I go about finding someone who is right for the job?
Where should I look?
How much should I expect to pay?

 

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[sparechange]

Simple, do it yourself. Become ''an expert'' and then hire someone to do the work for you after you train them, after all, you are the expert. If you can't find the time, try sleeping less, that usually works!

Why can't you get more customers from Instagram, have you really thought about it? Maybe your content sucks and noone wants to watch it? That's a problem for you to solve, it has been a problem of mine, still is I guess.

The productacracy principle doesn't just apply to products, it also applies to your social media pages, do people want to look at your Instagram page? Why should they? And why shouldn't they just watch the funny video of a cat doing a backflip, or see what Kim Kardashian just posted? These are questions you need to ask yourself, as you've mentioned.. everyone is a self proclaimed expert, alot of broke wannabe's will enter this niche for quick and easy money looking to suck money out of peoples pockets.

 

[SEBASTlAN]

Typically I'd put up a job on Upwork and have the applicants answer a few questions to qualify them.

Apart from that, there's always Clutch.co

 

[MoreVolume]

Simple, do it yourself. Become ''an expert'' and then hire someone to do the work for you after you train them, after all, you are the expert. If you can't find the time, try sleeping less, that usually works!

Why can't you get more customers from Instagram, have you really thought about it? Maybe your content sucks and noone wants to watch it? That's a problem for you to solve, it has been a problem of mine, still is I guess.

The productacracy principle doesn't just apply to products, it also applies to your social media pages, do people want to look at your Instagram page? Why should they? And why shouldn't they just watch the funny video of a cat doing a backflip, or see what Kim Kardashian just posted? These are questions you need to ask yourself, as you've mentioned.. everyone is a self proclaimed expert, alot of broke wannabe's will enter this niche for quick and easy money looking to suck money out of peoples pockets.

In the back of my mind I know that I would do the best job, but I really need to focus my time on other aspects of the business. Primarily production. I may have to just put the whole thought on the backburner until the smoke clears (After July 4th).

As for why I can't get my customers through IG, its not due to content. Before the algorithms, I had a very popular page. So much so that people in my industry (supplements AND XXX) have taken my ideas. Alot of companies have taken notes from my IG page when building their marketing campaigns

 

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[sparechange]

In the back of my mind I know that I would do the best job, but I really need to focus my time on other aspects of the business. Primarily production. I may have to just put the whole thought on the backburner until the smoke clears (After July 4th).

As for why I can't get my customers through IG, its not due to content. Before the algorithms, I had a very popular page. So much so that people in my industry (supplements AND XXX) have taken my ideas. Alot of companies have taken notes from my IG page when building their marketing campaigns

So why not hire and train someone to do the social media aspect? That would probably be your best bet.

Show them the type of content/posts to make and let them run off with it, empower them and let them run the show.

 

[MoreVolume]

So why not hire and train someone to do the social media aspect? That would probably be your best bet.

Show them the type of content/posts to make and let them run off with it, empower them and let them run the show.

I’m not opposed to it. But that brings about a whole new set of issues. Finding the right person, how much to pay them, giving them access to my social media.
But it’s probably the best course of action

 

[Xeon]

Instagram has pretty much throttled organic reach. Unless you're a celebrity or have famous friends, or you're running those viral repost pages (and even those are tough nowadays), I wouldn't spend too much effort on IG. Good to have a presence there, but not to spend too much $$$ there.

On FB, there's many IG growth groups. I was in a few of those. These used to be pretty good but the fact that they've gotten inactive and feels dead compared to 2017 - 2019 period shows that the golden age of IG is already over. If your product caters to a young crowd, you might as well try your hand at TikTok if you've the $ and the ability to create funny videos.

 

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[1step]

In the back of my mind I know that I would do the best job, but I really need to focus my time on other aspects of the business. Primarily production.

Your time is better spent on production than sales/marketing? That seems unlikely

 

[sparechange]

Your time is better spent on production than sales/marketing? That seems unlikely

Great point...

 

[MoreVolume]

Your time is better spent on production than sales/marketing? That seems unlikely

In regard to getting ready for July 4th, it definitely does
I lost a few employees and my inventory levels are dangerously low
The July 4th sale is going to bring in a few thousand dollars in sales

 

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