Say I have a product in the skin care industry.
High quality, effective, no BS. While these are good things, my competitors also have similar products.
The main thing that differentiates me and them is not directly the product ingredients itself, but the fact that I am putting them together to create a "2 step treatment" of sorts and educating them on the fact that the reason some of them might not be seeing results is they are going about it wrong.
I want people to look at my product and say "Wow, I did not know that. That's why I've never had success with this." and then buy my product.
I know educating customers is probably not a good thing if you have to do it. Better yet is customers who already at the point of knowing the value and buying it.
I'm thinking about having the labels have the "Step 1" and "Step 2", then having really good copy to draw customers in by making them realize they are misinformed. Something like "Did you know the number 1 mistake..." etc...
Thoughts/advice?
High quality, effective, no BS. While these are good things, my competitors also have similar products.
The main thing that differentiates me and them is not directly the product ingredients itself, but the fact that I am putting them together to create a "2 step treatment" of sorts and educating them on the fact that the reason some of them might not be seeing results is they are going about it wrong.
I want people to look at my product and say "Wow, I did not know that. That's why I've never had success with this." and then buy my product.
I know educating customers is probably not a good thing if you have to do it. Better yet is customers who already at the point of knowing the value and buying it.
I'm thinking about having the labels have the "Step 1" and "Step 2", then having really good copy to draw customers in by making them realize they are misinformed. Something like "Did you know the number 1 mistake..." etc...
Thoughts/advice?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
